Mission Group Public Limited Company · LSE:TMG
Mission Group Public — Mission Group — FY2025 Earnings Presentation
26 slides from Mission Group Public's earnings presentation, March 2026
Slide 1: 2025 Results Roadshow
2025 RESULTS ROADSHOW John Carey & Giles Lee 1
Slide 2: Presenters Agenda
PRESENTERS AGENDA 1. The Headlines – John 2. 2025 Results – Giles 3. 2026 Focus – John John Carey Giles Lee Group CEO Group CFO 2
Slide 3: The Headlines
THE HEADLINES 2025 performance impacted by Client caution & economic uncertainty. Substantial reduction in total debt. Q1 2026 business restructure complete. Gross cost savings well ahead of original expectation. New Board members in place. 2026 has started well. Well placed to grow with a refreshed
Slide 4: 2025 Results
2025 RESULTS 4
Slide 5: Strong Client Base
STRONG CLIENT BASE Our Agencies pride themselves on building strong, productive partnerships with Clients. That’s why so many brands have stayed with them for years – or even decades. As well as strong track records in retention, we also welcomed Selected New Clients exciting new Clients. 5
Slide 6: Superlative Client Retention
SUPERLATIVE CLIENT RETENTION Clients like to stay with us. We are proud of the revenue share from long-standing relationships. Especially when you consider the average Client tenure is 3-5 years across our industry. Chart shows share of revenue generated by Client tenure. 6
Slide 7: Improved Staff Retention
IMPROVED STAFF RETENTION 23.5 17.7 24.2 Industry 2025 MISSION 2024 MISSION 2025 IPA Census Staff Turnover % Staff Turnover % Staff Turnover % 7
Slide 8: FY 2025 P&L: Result Impacted by Weak Market Conditions into Q4
FY 2025 P&L: RESULT IMPACTED BY WEAK MARKET CONDITIONS INTO Q4 Continuing Operations 8% Revenue decline, driven by 2025 2024 £ % change £5.1m drop in Consumer segment BILLINGS 161.6 155.9 5.7 Client retention statistics remain excellent: REVENUE 68.5 74.1 (5.6) (8%) £3.0m reduction in Opex vs 2024 O
Slide 9: H2 Comparison: Sensitivity to Q4 Revenue Highlighted
H2 COMPARISON: SENSITIVITY TO Q4 REVENUE HIGHLIGHTED H2 & Q4 is customarily where Mission generates the higher proportion of its revenues and therefore profits. Q4 revenue slow down, per market Some cost mitigation High impact on profit Marginal change to revenue seasonality = significant change to
Slide 10: Segmental Highlights (Continuing Operations)
SEGMENTAL HIGHLIGHTS (CONTINUING OPERATIONS) Ups: Good revenue growth in Sports & Ents following investment in cost base. Savings in Central following Q1 25 restructure flow through. Downs: Significant pressure on revenue in Consumer & Lifestyle agency, especially Q4. Major reduction in opex to miti
Slide 11: Adjustments: Primarily Revaluation of Agency Assets
ADJUSTMENTS: PRIMARILY REVALUATION OF AGENCY ASSETS 2025 2024 Review of valuation of older assets: Story, krow, RJW (non-cash) £16.1m - Start-up costs £0.3m £0.5m Influence US (2025, 2024) & Saudi (2024) (cash impact) Acquisition and disposal related items (some cash impact) £0.6m £2.1m Increase in
Slide 12: Total Debt Reduced by £4m to Historic Low
TOTAL DEBT REDUCED BY £4M TO HISTORIC LOW £m 2025 2024 net bank debt 9.0 9.5 outstanding acquisition 1.4 4.7 obligations Total debt 10.4 14.2 Acquisition obligations are dependent on performance and the Company has the option to settle a proportion of future payments in shares Total debt at historic
Slide 13: Disciplined and Proactive Cashflow Management
DISCIPLINED AND PROACTIVE CASHFLOW MANAGEMENT £M 2025 2024 HEADLINE OPERATING PROFIT 5.1 9.1 ADD BACK DEPRECIATION 3.5 3.9 LESS LEASE PAYMENTS (2.4) (1.9) Operating Cashflow down with EBITDA EBITDA 6.2 11.1 INTEREST AND TAX (2.9) (3.9) Strong working capital inflow: NORMALISED OPERATING CASH FLOW 3.
Slide 14: Good Cash Generation from Underlying Trading
GOOD CASH GENERATION FROM UNDERLYING TRADING Net Bank Debt 10.0 9.5 8.8 2.4 0.1 9.0 9.0 8.0 7.0 2.0 6.0 £m 5.0 3.2 4.0 3.0 2.0 0.4 0.1 1.0 0.0 2024 Operating CF Share Dividends Prior Acq'ns Capex Lease Discontinued 2025 buyback paid payments operations 14
Slide 15: Balance Sheet: Careful Capital Allocation
BALANCE SHEET: CAREFUL CAPITAL ALLOCATION £M 2025 2024 INTANGIBLES 64.6 79.6 FIXED ASSETS/INVESTMENTS 2.6 3.4 Careful capital allocation WORKING CAPITAL 5.6 13.2 Focus on operating margin NET BANK DEBT (9.0) (9.5) Underlying NWC inflow EARN-OUT OBLIGATIONS (1.4) (4.7) TOTAL NET DEBT (10.4) (14.2) Ef
Slide 16: 2026 Focus
2026 FOCUS 16
Slide 17: 2026 Focus: Simplify Reset, Prioritise Focus, Invest Grow
2026 FOCUS 1 SIMPLIFY RESET 2 PRIORITISE FOCUS 3 INVEST GROW 17
Slide 18: Simplify Reset
1 SIMPLIFY RESET Structural Cost Reset Focused Agency Portfolio Identified over £4m annualised gross savings in Q1 2026, over Sharpen Agency roles and propositions, reducing internal complexity double previous projections, through decisive restructuring. and strengthening strategic clarity for Clien
Slide 19: New Shape of Group for 2026
NEW SHAPE OF GROUP FOR 2026 Integrated Agency Sports & Events Property PR Healthcare 19
Slide 20: Prioritise Focus
2 PRIORITISE FOCUS Fewer, Stronger Agencies Operational Consistency Actively reshaped the portfolio following Q1 restructure, Upgrade and standardise systems, data and workflows, improving concentrating investment behind fewer, scaled Agencies with delivery consistency, utilisation and visibility ac
Slide 21: Invest Grow
3 INVEST GROW AI-Led Transformation Expand US Presence Established Group AI Steering team to define roadmap and Increase our footprint in the US through Sports & Events business, governance, alongside development of Agency OS to embed AI including office presence, targeted hires, partnerships and cl
Slide 22: 2026 Growth Areas & Opportunities
2026 GROWTH AREAS & OPPORTUNITIES Integrated Agency Sports & Events Property PR Healthcare § Consolidation of § Integration of § Geographic § Growth in existing § Consolidation & businesses businesses opportunities Clients strategic focus § Cross-selling of § Strengthened § Exploring new § Rise of G
Slide 23: 2026: Key Priorities
2026: KEY PRIORITIES US Expansion Execution Activate Growth Engine 1 Scale our US Sports & Events presence through new office footprint, targeted hires and active 4 Deploy CGO-led initiatives to drive new business, cross-sell and pipeline conversion across priority pipeline of Client opportunities.
Slide 24: Summary & Outlook
SUMMARY & OUTLOOK 24
Slide 25: A Strengthened Platform for Future Growth
A STRENGHTENED PLATFORM FOR FUTURE GROWTH 2025 Delivered Stability Invest for Scalable Growth Strengthened leadership and created a clear platform for Targeted investment in AI, capability, US expansion and higher- disciplined execution. margin offers to drive sustainable performance. Simplification
Slide 26: Thank You
M THANK YOU