Canadian Tire Corporation, Limited · TSX:CTC
Canadian Tire — Canadian Tire Corporation 2010 Investor Conference
13 slides from Canadian Tire's conference presentation, Apr 7, 2010
Slide 1: Strengthening the Core: Building a Great Canadian Tire
Mike Arnett President, Canadian Tire Retail 1 Strengthening the Core Building a Great YOU MAY NOT KNOW More hockey sticks and pucks than any other retailer in the world Enough tents to sleep a million people 2
Slide 2: Things you may not know
Strengthening the Core Building a Great YOU MAY NOT KNOW 98 % unaided recognition of the Canadian Tire logo 2/3read our flyer of Canadian men every week 3 Strengthening the Core Building a Great YOU MAY NOT KNOW canadiantire.ca had 58 million site visits in 2009 650 million page views Over 80,000 on
Slide 3: Unique Capabilities & Privileged Assets; Driving Sustainable Growth
Strengthening the Core Building a Great UNIQUE CAPABILITIES & PRIVILEGED ASSETS • Trusted brand • Unique assortment • Modern, well-located stores Sustainable • Canada’s most-read flyer • Category leadership Competitive • Canadian Tire ‘Money’ Advantage • Global sourcing capabilIties - Differentiatio
Slide 4: High Growth Categories
Strengthening the Core Building a Great HIGH GROWTH CATEGORIES Market growth Our expected rate growth rate Backyard 3% 6 - 8% Fitness equipment 2% 12 - 15% Kitchen 3% 7 - 8% Storage & organization 3% 5 - 6% Mechanics & air tools 6% 9 - 11% Paint & accessories 3% 5 - 7% 7 Strengthening the Core Build
Slide 5: Backyard: Product Strategies and Integrated Marketing Plan
Strengthening the Core Building a Great HIGH GROWTH CATEGORIES BACKYARD • Recognized brands PRODUCT STRATEGIES • Exclusive to us • Product innovation • Style and design 9 Strengthening the Core Building a Great HIGH GROWTH CATEGORIES BACKYARD INTEGRATED MARKETING PLAN Television Flyer Online Radio I
Slide 6: Traffic-Driving Categories
Strengthening the Core Building a Great TRAFFIC-DRIVING CATEGORIES 11 Strengthening the Core Building a Great TRAFFIC-DRIVING CATEGORIES • High purchase frequency • Influence price image • Include household consumables: 8.5% growth over the past 2 years • Include pet care: potential to expand by mor
Slide 7: Traffic-Driving Programs: Flyer Programs
Strengthening the Core Building a Great TRAFFIC-DRIVING PROGRAMS Flyer Programs • Flyer back page features “Everyday Essentials” • Doorcrasher promotions boost Saturday customer count 3% to 4% 13 Strengthening the Core Building a Great STRATEGIC INITIATIVES 14
Slide 8: Store Concept Renewal: Smart Stores
Strengthening the Core Building a Great STRATEGIC INITIATIVES STORE CONCEPT RENEWAL Smart Stores • More space for high growth and “cornerstone” categories • Add traffic-driving businesses • Racetrack floor plan, better signage, logical product adjacencies, enhanced service features • Store “operatio
Slide 9: The Small Market Store
Strengthening the Core Building a Great STRATEGIC INITIATIVES STORE CONCEPT RENEWAL The Small Market Store • Opportunity for growth in under-served markets • Low-cost building and makes great use of outdoor space • Most include a Mark’s and a Petroleum gas bar • $5 to $9 million in sales per store •
Slide 10: CTR Change Program
Strengthening the Core Building a Great STRATEGIC INITIATIVES CTR CHANGE PROGRAM Merchandise planning Promotional Vendor planning engagement Assortment Price and markdown management management Enhanced Master data merchandising management capabilities & product Reverse flow hierarchy 19 Strengthenin
Slide 11: Future Loyalty Program
Strengthening the Core Building a Great STRATEGIC INITIATIVES Future Loyalty Program • Simple and easy to understand • Use shopping data for tailored • Evolve Canadian Tire ‘Money’ offerings • Broader range of benefits • More relevant promotions and • Could extend across CTC communications • Pilot i
Slide 12: Store Performance & Customer Experience
Strengthening the Core Building a Great STORE PERFORMANCE & CUSTOMER EXPERIENCE Inconsistent performance across our network... Empty stock positions per shelf Customer complaints per dollar of sales 3x 6x First Quartile Fourth Quartile First Quartile Fourth Quartile 23 Strengthening the Core Buildin
Slide 13: Customer Experience Strategy; Drivers of Growth Summary
Strengthening the Core Building a Great STORE PERFORMANCE & CUSTOMER EXPERIENCE CUSTOMER EXPERIENCE STRATEGY Dealer engagement Performance Performance improvement evaluation program Customer Store support Operational Line review service team excellence process solutions Defined standards for in-stor
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