Nestle S.a. · SIX:NESN

Nestle — Nespresso — Investor Day (December 2009)

21 slides from Nestle's investor day presentation, Dec 2, 2009

  1. Slide 1: Richard Girardot, Chief Executive Officer

    Richard Girardot chief Executive Officer Vevey, December 2nd, 2009

  2. Slide 2: Disclaimer

    Disclaimer This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements.

  3. Slide 3: What is Nespresso today?

    What is Nespresso today? „ Company founded in 1986 „ Break even in 1995 „ Sales 2008: CHF 2’262 mio (CHF 500 mio growth in each of last 3 years) „ Present in over 50 countries „ 4’000 employees worldwide by end 2009 (47% men / 53% women / 32 years old average) - 70% in direct contact with consumers

  4. Slide 4: Impressive Sales Development

    Impressive Sales Development 2’262 „ Turnover doubled with in 2 years „ Today, Nespresso sells 10x more than in 2000 „ Average annual growth rate exceeds 30% over the last 8 years 1’163 (In million CHF) 210 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 200

  5. Slide 5: Success built on a unique Trilogy and strong competitive advantages

    Success built on a unique Trilogy and strong competitive advantages… Proposition Perfectly portioned Smart and easy- to-use Personalised & highest quality machines exclusive service Grand Cru coffees Best in cup Quality High brand identity Best in Class Services Competitive @ advantage + + CRCs "Nes

  6. Slide 6: Delivering key consumer benefits

    …delivering key consumer benefits 9 Quality 9 Convenience 9 Individual choice 9 Customized services 9 One to One consumer relationship 6

  7. Slide 7: Enhancing current competitive advantages

    Enhancing current competitive advantages Best in cup Quality High brand identity Best in Class Services Best in cup Quality High brand identity Best in Class Services Competitive @ + + advantage “Nespresso CRCs Recipes” Above, Ahead, Apart • CSV approach – • Differentiate customer value • Flawless e

  8. Slide 8: Coffee: the best of the best as a must

    Coffee: the best of the best as a must… Total Global Specialty Aroma Profiles Green Coffee 10% & Gourmet 10% for Nespresso Production Coffees Grands Crus 8

  9. Slide 9: ECOLABORATION platform was launched in June 09

    ECOLABORATION platform was launched in June 09 Building on the principles of the Nestlé “Creating Shared Value”, the Nespresso Ecolaboration™ framework aims to bring stakeholders and Nespresso partners together with the ultimate objective of continuously improving the sustainability performance of t

  10. Slide 10: Ecolaboration: a global partnership within the Nespresso value chain

    Ecolaboration: a global partnership within the Nespresso value chain from cherry to the cup Supplier New luxury / eco-iconic Upcycling and component retrieval Spent coffee ground Aluminium retrieval 10

  11. Slide 11: Ecolaboration: our commitments

    Ecolaboration: our commitments By 2013 we will: „ Source 80% of our coffee from the Nespresso AAA Sustainable Quality™ „ Coffee Program, Rainforest Alliance Certified „ Put systems in place to triple our capacity to recycle used capsules to 75% „ Reduce our carbon footprint per cup of Nespresso by 2

  12. Slide 12: Enhancing current competitive advantages

    Enhancing current competitive advantages Best in cup Quality High brand identity Best in Class Services Best in cup Quality High brand identity Best in Class Services Competitive @ + + advantage “Nespresso CRCs Recipes” Above, Ahead, Apart • CSV approach – • Differentiate customer value • Flawless e

  13. Slide 13: We manage directly our Club Members

    We manage directly our Club Members Strength of the Bond to the Nespresso brand Nespresso… Eco- Best solution Design Nespresso so what ? committed seekers addicts lovers Key Expectations 360° The bare product, not Sustainability Coffee expertise + Leading edge design Nespresso the emotional value Co

  14. Slide 14: Consistency on expertise and sustainability are vital to customers

    Consistency on expertise and sustainability are vital to customers… 14

  15. Slide 15: Pleasure, indulgence, style remain key brand values

    … while pleasure, indulgence, style remain key brand values 15

  16. Slide 16: Enhancing current competitive advantages

    Enhancing current competitive advantages Best in cup Quality High brand identity Best in Class Services Best in cup Quality High brand identity Best in Class Services Competitive @ + + advantage “Nespresso CRCs Recipes” Above, Ahead, Apart • CSV approach – • Differentiate customer value • Flawless e

  17. Slide 17: Nespresso Channels

    Nespresso Channels B2C B2B Internet Boutique CRC Customer Offices HoReCa Travel Care Sales 89% 11% 17

  18. Slide 18: Nespresso online & in boutique 2009

    Nespresso online & in boutique 2009 „ Over 300 web sites, 25 languages „ About 50 online boutiques; about 190 boutiques „ 360° marketing approach 18

  19. Slide 19: Boutiques & Boutique-in-Shop - Split by Zone

    Boutiques & Boutique-in-Shop - Split by Zone Europe: 125 190 boutiques at the end of 2009 BB 11 AMS: 24 Boutiques 109 AOA: 41 Denmark: 1 Switzerland: 18 BIS 70 Sweden: 1 Italy: 17 Norway: 1 Spain: 20 UK & Ireland: 7 Portugal: 5 France: 19 Greece: 1 Belgilux: 3 Cyprus: 1 Canada: 3 Holland: 10 Russia:

  20. Slide 20: How will Nespresso keep the momentum?

    How will Nespresso keep the momentum? „ Enhancing our competitive advantages and building on our difference: „ Leveraging growth potential of “big fishes” „ Enhance leadership markets „ Develop "growth potential" markets „ Build "growth driver" markets 20

  21. Slide 21: Thanks

    NESPRESSO.

Nespresso — Investor Day (December 2009) on 6ix