Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Day (September 2026)
11 slides from Bayerische Motoren Werke's investor day presentation, September 2026
Slide 1: Scaling AI Across the BMW Group
SCALING AI ACROSS THE BMW GROUP. DR. CHRISTOPH GROTE & DR. FRANZ DECKER. SEPTEMBER 2026. AK-13, AK-22 BMW Group Capital Market Day 2026 | 29 & 30 September | Scaling AI at BMW Group -1-
Slide 2: Software defined vehicle adoption guarantees rapid rollout of more than 40 models
LARGE-SCALE SOFTWARE DEFINED VEHICLE ADOPTION GUARANTEES THE RAPID ROLLOUT OF MORE THAN 40 MODELS UNTIL EOY 2027. ONE SOFTWARE-PLATFORM ACROSS… MODELS DRIVETRAINS REGIONS SEGMENTS FROM VOLUME VEHICLES TO HIGH-PERFORMANCE DERIVATIVES. 2025 2026 2027 Launch of AI Defined NEUE KLASSE Evolution
Slide 3: Entire fleet served from the same software sources
IN PARALLEL THE ENTIRE FLEET IS SERVED FROM THE SAME SOFTWARE SOURCES. Vehicle software Digital experiences REMOTE SOFTWARE UPDATE Driving functions Energy management Security & quality 20 min installation time LARGEST OTA FLEET 12+ M. 60+ 3 brands 120+ upgrades: features & quality and counting mode
Slide 4: Clean, modular architecture enables fast and broad rollout
CLEAN, MODULAR ARCHITECTURE IS ONE ENABLER FOR FAST AND BROAD ROLLOUT. FUNCTIONAL DOMAIN BODY & COMFORT INFOTAINMENT AUTOMATED DRIVING DRIVING Software applications Functionalities & Features BMW Dynamic Software platforms BMW Core Platform BMW Operating System X BMW ADAS Platform Performance Contro
Slide 5: BMW's international software organisation ensures regional strength and competitive costs
BMW'S INTERNATIONAL SOFTWARE ORGANISATION ENSURES REGIONAL STRENGTH AND HIGHLY COMPETITIVE COSTS. Software at BMW Group is developed in a highly productive global network of ~ 10,000 software engineers. 24/7 Dedicated test automation toolchain with 3x MORE CODE DEVELOPMENT > 2,000 AUTOMATED DIFFEREN
Slide 6: AI-assisted delivers productivity, AI-native drives disruptive scale
AI-ASSISTED DELIVERS PRODUCTIVITY, BUT THIS IS NOT ENOUGH. Human-driven Human-driven & AI-NATIVE DRIVES DISRUPTIVE SCALE. AI-assisted AI-native DISRUPTION 3 AI-NATIVE EVOLUTION 2 AI-ASSISTED 1 HUMAN-OPERATED automated workflows TRADITIONAL SDLC AGENTIC SDLC LINEAR & HUMAN-DRIVEN AI IN SELECTED USE C
Slide 7: From AI software development towards AI-native core processes
FROM AI SOFTWARE DEVELOPMENT TOWARDS AI-NATIVE CORE PROCESSES OF THE BMW GROUP. AI SOFTWARE DEVELOPMENT. AI FOR FUTURE HIGH-PERFORMANCE SPORT AI-DRIVEN VEHICLE ENGINEERING. AI FOR VALUE CREATION COMPETITIVE SPORT CUSTOMER INTERACTION OF THE FUTURE. AI FOR AGENTIC ADMINISTRATIVE & DECISION PROCESSES.
Slide 8: AI investment principles focus on measurable business value
OUR AI INVESTMENT PRINCIPLES FOCUS ON MEASURABLE BUSINESS VALUE WITH SELECTIVE DISRUPTIVE BETS. INVESTMENT EXAMPLES COST PERFORMANCE VALUE CREATION AI FOR Industrial AI for FUTURE crash simulations €€€ - ↑↑ ? - €€€€€ HIGH-PERFORMANCE SPORT AI FOR VALUE Process automation CREATION via multiple agents
Slide 9: We realise value across the entire process chain
WE REALISE VALUE ACROSS THE ENTIRE PROCESS CHAIN ALONG VARIOUS BUSINESS VALUE DRIVERS. Driver Gamechanger Improved customer value Increased efficiency Better & faster decisions CUSTOMER AGENTIC OFFER OPTIMISED SUPPLY Area AI MATCHFUND ENGAGEMENT GENERATION CHAIN OFFER Yesterday Today Tomorrow „Mr. F
Slide 10: We collaborate with leading AI pioneers to shape the roadmap
WE COLLABORATE WITH LEADING AI PIONEERS TO SHAPE THE ROADMAP FOR THE FUTURE. Early access to frontier models Customer Advisory Board Customer Advisory Board Black Diamond Council Global Customer Council Enabling early insight, strategic influence and faster adoption of emerging technologies. Industr
Slide 11: AI drives technological change. The BMW Group realises its value.
AI CHANGES THE WORLD SIMILARLY AS PREVIOUS INDUSTRIAL REVOLUTIONS. THE BMW GROUP IS PREPARED AND DRIVES THE TRANSFORMATION AT SCALE. AI DRIVES TECHNOLOGICAL CHANGE. THE BMW GROUP REALISES ITS VALUE. AI FOUNDATION. INDUSTRIAL ADOPTION. IMPACT. Cloud Platforms AI Use-Case Components Customer value AI