Big Rock Brewery Inc. · TSX:BR

Big Rock Brewery — Shareholder Meeting (May 2025)

21 slides from Big Rock Brewery's shareholder meeting presentation, May 14, 2025

  1. Slide 1: Annual General Meeting

    Annual General Meeting May 14, 2025 – 2:00PM Big Rock Brewery Inc. (TSX: BR) Big Rock Brewery Inc. (TSX: BR)

  2. Slide 2: Legal Disclaimers

    Legal Disclaimers Caution Regarding Forward-Looking Statements Certain statements contained in this presentation constitute forward-looking statements. These statements relate to future events or Big Rock's future performance. All statements, other than statements of historical fact, may be forward-

  3. Slide 3: AGM 2025 – Today's Agenda

    AGM 2025 – Today’s Agenda 1. Introduction: David Kinder (President and Chief Executive Officer) 2. Formal AGM Matters: Stephen Giblin (Chair) a) Call to order; b) Fix the number of directors to be elected at 4; c) Election of directors: i. Stephen J Giblin (Chair – Director since 2018); ii. Kathleen

  4. Slide 4: Formal AGM Matters

    Formal AGM Matters Big Rock Brewery Inc. (TSX: BR) 4

  5. Slide 5: Financial Results

    Financial Results CFO Update - Annual General Meeting Big Rock Brewery Inc. (TSX: BR) 5

  6. Slide 6: 2024 – Consolidated Financial Results

    2024 – Consolidated Financial Results In $ millions except per share amounts FY 2024 % Change Sales Volumes (hl) 230,982 - Net revenues $43.4 (1%) Gross margin $10.7 (17%) Adjusted EBITDA ($2.2) (100%) Loss per share ($1.92) 357% Net debt $18.3 18% Big Rock Brewery Inc. (TSX: BR) 6

  7. Slide 7: 2024 – Overview

    2024 – Overview 1. Financial Results for 2024 were poor a) Reflects a transition period and new strategy b) Not completely unexpected 2. New Strategy based upon the following pillars a) New Management Team b) Growth in Contract Production i. Optimization of existing assets ii. Exploitation of operat

  8. Slide 8: Sales Volumes (HL) – Transformation and Building Momentum

    Transformation and Building Momentum 90,000 80,000 70,000 Sales Volumes (HL) 18% 60,000 24% 51% 38% 51% 50,000 40,000 30,000 20,000 Q1-24 Q2-24 Q3-24 Q4-24 Q1-25 Q2-25 Prior Year 62,394 69,953 53,400 45,266 45,202 57,209 Current Year 45,204 57,209 65,982 62,587 68,344 Q1-24 Q2-24 Q3-24 Q4-24 Q1-25 Q

  9. Slide 9: 2025 Headwinds/Risks

    2025 Headwinds/Risks Macroeconomic Consumer disposable income and Execution risk as a result uncertainty caused by confidence negatively impacted of the step change in Tariffs and Alberta by inflation and economic sales and production Markup Share changes. uncertainty volumes. 1 2 3 4 5 Inflationary

  10. Slide 10: 2025 and Beyond

    2025 and Beyond CEO Update – Annual General Meeting Big Rock Brewery Inc. (TSX: BR) 10

  11. Slide 11: Capitalizing on Trends – Capital Investment

    Capitalizing on Trends – Capital Investment The Next Step – RTD Upgrade / In-Line Blending System The Opportunity  Introduction of an in-line precision blending system will allow Big Rock to produce RTDs on an on-demand basis allowing us to load more RTD volume into a given shift, eliminate a choke

  12. Slide 12: Brand Refresh

    BRAND REFRESH A Holistic review of the Big Rock Craft beer brand with the goal of gaining market share with Millenial craft drinkers. Brand strategy Visual Identity Beer architechture 7

  13. Slide 13: Owning our heritage

    Owning our heritage bold type inspired by the erratic ownable analog illustration style. Big rock and Albertan cultural touchpoints.

  14. Slide 14: Rollout date: May / June

    rollout date: May / June BIG ROCK est? BREWERY 2 PIONEERS OF ALBERTA BEER

  15. Slide 15: 40th Anniversary

    40th Anniversary For our 40th, we’re doubling down with our biggest media push in years to fuel a new summer campaign with new brand positioning and messaging. Perfectly timed with our anniversary, this investment launches our bold brand refresh into the spotlight. Our goal is to make a big noise in

  16. Slide 16: Celebrate the pioneers of Alberta beer

    celebrate the pioneers of Alberta beer Retro beer media campaign 40th at the program relaunch & 40th brewery Big sky BBQ Emblem Summer crush & Peach Ale Launch Retail sampling april may june

  17. Slide 17: Celebrate the pioneers of Alberta beer

    celebrate the pioneers of Alberta beer Barn Burner ETW VIP ticket ticket program the barn burner at Big Rock programs Brewery July August September

  18. Slide 18: 2025 Innovations

    2025 Innovations Q1 Q2 Big Rock Brewery Inc. (TSX: BR)

  19. Slide 19: Questions?

    Questions? CEO Update – Annual General Meeting Big Rock Brewery Inc. (TSX: BR) 19

  20. Slide 20: Appendix

    Appendix CEO Update – Annual General Meeting Big Rock Brewery Inc. (TSX: BR) 20

  21. Slide 21: Management Team and Board

    Management Team and Board Executive Team Executive Prior Experience David Kinder Mill Street Brewery, Amsterdam Brewing Co. President & CEO James Chong Korite Intl LP, Cematrix Corp, Sherritt Intl, Terra Energy, Sound CFO Energy, AltaGas, Enrst & Young LLP Brad Goddard 12+ years with Big Rock, Steam

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