Slide 1: Exchange cover letter for investor communication on Q2 results
E: KRBL/BI BHU/STK_EX_2122/54 08 November 2021 The General Manager National Stock Exchange of India Limited Department of Corporate Services "Exchange Plaza", C-1, Block-G BSE Limited Bandra-Kurla Complex Floor 25, Phiroze Jeejeebhoy Towers ,/ Sandra (E), Mumbai-400051 Dalal Street, Mumbai - 400 001
Slide 2: Investor Presentation Q2 & H1 FY22
INVESTOR PRESENTATION Q2 & H1 FY22
Slide 3: Thoughts from the Management
THOUGHTS FROM THE MANAGEMENT 130-Year old legacy Commenting on the performance for Q2 FY22, Mr. Anil Kumar Mittal – Chairman and Managing Director, KRBL Limited said, “Our Q2 performance continued with emphasis on driving branded volumes, while leveraging profitable opportunities in the unbranded se
Slide 4: Vision for Growth
VISION FOR GROWTH 130-Year old legacy Shift to organized trade Growth from multiple platforms KRBL will be most benefited from the Core premium Basmati segment to shift from unorganized to organized deliver growth in mid-teens; regional trade in the domestic market varieties of premium, fragrant ric
Slide 5: Contents
CONTENTS 130-Year old legacy Serving the finest Basmati from India 01 - A heritage of achievement India Business 02 - Updates & road ahead Driving strong segments & product innovation 03 - Focus on consumer pack, new launches and category expansion Marketing re-orientation 04 - Media communication &
Slide 6: Serving the finest Basmati from India
130-Year old legacy Serving the finest Basmati from India -A heritage of achievement 5
Slide 7: Creating Benchmarks for Success
CREATING BENCHMARKS FOR SUCCESS 130-Year old legacy India’s largest KRBL has world’s India Gate, renowned KRBL has largest #1 exporter of branded #1 largest rice milling plant #1 and well established brand in India #1 contact farming network basmati rice in Punjab, India spread coverage for rice acr
Slide 8: Half Yearly Performance – YoY Basis
HALF YEARLY PERFORMANCE – YOY BASIS 130-Year old legacy (Rs. Cr.) Revenue from Operations Gross Profit EBITDA 634 2,070 606 416 412 1,897 H1 FY21 H1 FY22 H1 FY21 H1 FY22 H1 FY21 H1 FY22 PBT PAT Cash Profit 369 370 312 315 276 278 H1 FY21 H1 FY22 H1 FY21 H1 FY22 H1 FY21 H1 FY22 Source: KRBL H1FY2022
Slide 9: Quarterly Performance
QUARTERLY PERFORMANCE 130-Year old legacy (Rs. Cr.) Revenue from Operations Gross Profit EBITDA 339 224 1,133 309 204 1,054 Q2 FY21 Q2 FY22 Q2 FY21 Q2 FY22 Q2 FY21 Q2 FY22 PBT PAT Cash Profit 202 168 184 150 155 137 Q2 FY21 Q2 FY22 Q2 FY21 Q2 FY22 Q2 FY21 Q2 FY22 Source: KRBL Q2FY2022 Standalone Res
Slide 10: Quarterly Performance
QUARTERLY PERFORMANCE 130-Year old legacy Current Ratio Interest Coverage Ratio 6.77 109.61 6.73 65.42 Q2 FY21 Q2 FY22 Q2 FY21 Q2 FY22 Net Debt to EBIDTA Net Debt to Equity -1.01 -0.07 -4.00 -0.21 Q2 FY21 Q2 FY22 Q2 FY21 Q2 FY22 Source: KRBL Q2FY2022 Standalone Results 9
Slide 11: Consistent Performance Over a Period of Time
CONSISTENT PERFORMANCE OVER A PERIOD OF TIME 130-Year old legacy Inventory Position (Rs. cr) Current Ratio (%) Cash & Bank Balance (Rs. cr)* 6.77 915 2,964 2,462 4.68 2,016 161 69 2.05 FY18 FY21 Q2 FY22 FY18 FY21 Q2 FY22 FY18 FY21 Q2 FY22 Net Bank Borrowing (Rs. cr) Net worth (Rs. cr) Book Value per
Slide 12: Best-in-Class Financial Management
BEST-IN-CLASS FINANCIAL MANAGEMENT 130-Year old legacy Net Debt/Equity Ratio Current Ratio Net worth (Rs. cr.) 0.79 6.77 3,880 0.58 0.52 0.52 3,685 4.68 3,119 2,717 3.01 2,279 0.14 2.05 2.07 1,460 1,872 0.04 1.71 1.78 -0.21 FY16 FY17 FY18 FY19 FY20 FY21 Q2 FY16 FY17 FY18 FY19 FY20 FY21 Q2 FY16 FY17
Slide 13: Independent Board Directors – Brief Profile
INDEPENDENT BOARD DIRECTORS – BRIEF PROFILE 130-Year old legacy Mr. Ahuja is a B.Sc. Engg. Mr. Arora pursued his Mr. Dua graduated from Delhi (Mech.) Hons from Punjab education in UK and did his University and has seventeen Engineering College, M. Tech in Electronic years of experience in the Chandi
Slide 14: Management Team
MANAGEMENT TEAM 130-Year old legacy Anil Kumar Mittal Arun Kumar Gupta Anoop Kumar Gupta Priyanka Mittal Ashish Jain Chairman and Managing Director Joint Managing Director Joint Managing Director Whole Time Director Chief Financial Officer Visionary of the company. Expert on Basmati paddy supply Ove
Slide 15: India Business - Updates & road ahead
130-Year old legacy India Business - Updates & road ahead
Slide 16: A Decade of Market Dominance
A DECADE OF MARKET DOMINANCE 130-Year old legacy FY 2010 FY 2021 600 Revenue Growth- 1,797 ~3X India Business Sustained 25% KRBL 38% increase in Market market share Share Highest Continued Share of 80% emphasis on Voice in brand building 22% Media 15
Slide 17: Growth Initiatives – FY22
GROWTH INITIATIVES – FY22 130-Year old legacy Driving Strong Product Marketing Society Focus Revamping Segments Innovation Reorientation amid Pandemic GTM Strategy Focus on New Product Media & Building Consumer Launches and Communication Organic KRBL CARES Pack Category Strategy Growth 2 million Exp
Slide 18: Driving strong segments & product innovation
130-Year old legacy Driving strong segments & product innovation Focus on consumer pack, new launches and Category Expansion
Slide 19: Segment Wise Performance
SEGMENT WISE PERFORMANCE 130-Year old legacy Bulk Pack Volume Growth Performance (YoY) Consumer Pack Volume Growth Performance (YoY) FY 2020-21 FY 2021-22 FY 2020-21 FY 2021-22 Source : MIS Source : MIS Witnessed sustained improvement in Bulk pack volumes over last Increased home consumption with mo
Slide 20: The Winning Formula
THE WINNING FORMULA 130-Year old legacy Visible Volume Growth Across Segments General Trade Modern Trade Driven By Driven By Strong Bulk phenomenal pack performance Ecommerce performance Q2 FY21 Q2 FY22 Q2 FY21 Q2 FY22 Increased Home Cooked Food Increase in Online Packaged & Hygienic Trust on establ
Slide 21: Positioning Segments - Driving Growth
POSITIONING SEGMENTS - DRIVING GROWTH 130-Year old legacy Premium Range Daily Range Health Range Reinforcing Occasion Special positioning India’s No. 1 daily Basmati rice in high Health portfolio continues to receive of India Gate Classic during festivals home consumption during Covid. encouraging r
Slide 22: Consumer Engagement
CONSUMER ENGAGEMENT 130-Year old legacy Tapping local language nuance Special Durga Pooja Establishing IG Super as the Pack of INDIA GATE favourite basmati rice brand of SUPER launched in Bengal Bengal Local promotions and TV Campaign 21
Slide 23: Consistent Gains Across Distribution Channels
CONSISTENT GAINS ACROSS DISTRIBUTION CHANNELS 130-Year old legacy Market Share In Market Share In Highest Market share in Leadership Market volume (offline) – volume (online) – India share Modern Trade Modern Trade Market Share in India (%) Market Share in India (%) Popular Category Health Category
Slide 24: Expanding Category – Unity Consumer Packs
EXPANDING CATEGORY – UNITY CONSUMER PACKS 130-Year old legacy Indian Basmati Rice Market- 2.5 Million metric tonnes Opportunity Un-Tapped Basmati Rice Market Branded Un-Branded Basmati rice Basmati rice 1 Mn MT 1.5 Mn MT. Share POSITIONING UNITY as the BRAND 0.4 Mn MT. OF CHOICE to these customers I
Slide 25: Marketing re-orientation
130-Year old legacy Marketing re-orientation Media communication & strategy
Slide 26: #MadewithIndiaGate
ENGAGING CUSTOMERS WITH THEIR OWN RECIPES 130-Year old legacy #MadewithIndiaGate User Generated Content Building customer loyalty Featuring them on India Gate Social Engaging with Influencers and Chefs and affinity Media Pages creating new Brand Evangelists 25
Slide 27: Eid 2021
EID- 2021 130-Year old legacy Positioning Classis as the Festival Special Pack TV DIGITAL Views Reach Spots Channels 2.8 Cr 7 Cr + 5000+ 26 Utilizing opportunity to TV & Digital Media Trade Schemes to push premium pack Campaign promote Classic sales during festive 26
Slide 28: Eid 2021 Social Media Campaign
EID- 2021 130-Year old legacy Social Media Campaign - #UmeidKiDua Building emotional connect with a promise of “Brand with a Heart” Reach Impressions 10 million + 13 million + 27
Slide 29: Big Ticket Associations
BIG TICKET ASSOCIATIONS 130-Year old legacy Cooku with Kiriku Celebrity Chef Show in Big Boss Kannada Karnataka 28
Slide 30: Durga Puja Campaign
Durga Puja Campaign 130-Year old legacy Influencer Activity with Actress Mouni Roy First time ever, a special TV campaign on Durga For Launching the New Durga Pooja Special Pack of India Gate Super Pooja in Bengal with a fresh new TVC 5 Million+ Video views High Decible Campaign in Top Bangla Channe
Slide 31: Independence Day Campaign
Independence Day Campaign on Digital 130-Year old legacy 3 Million + 12 Video Million+ Views people reached One of its kind concept 30
Slide 32: #TyohaarKiTayiyari
#TyohaarKiTayiyari 130-Year old legacy Recipes on Festival – A video Series With Epic Channel To create buzz around the festive season, this is a campaign with epic channel purely dedicated to #TyohaarkiTayiyari Each video not just teaches one - what to cook, when to cook and how to cook, it also ha
Slide 33: #Festivekitchens
#Festivekitchens 130-Year old legacy With Celebrity Chef Vikas Khanna Quick and Innovative 1 minute recipe videos straight from the kitchen of Vikas Khanna 32
Slide 34: Society focus amid pandemic
130-Year old legacy Society focus amid pandemic KRBL CARES
Slide 35: #IndiaForMothers – A CSR Initiative on Mother's Day
#INDIAFORMOTHERS – A CSR INITIATIVE ON MOTHER’S DAY 130-Year old legacy An initiative to help the vulnerable community - widow mothers and transgender of India. In association with Actress Tisca Chopra and Vikas Khanna Group’s #FeedIndia Distribution drives across PR coverage in national 4 states in
Slide 36: Championing Basmati abroad
130-Year old legacy Championing Basmati abroad - Growing ahead by staying ahead of global trends
Slide 37: Positioned for Growth – King in the King of Markets
POSITIONED FOR GROWTH – KING IN THE KING OF MARKETS 130-Year old legacy Presence in more than 90 countries • Largest consuming market for • Favors local value-capture, ~95% Basmati exports for India, and for sales to EU are of Brown Rice KRBL • Compliance with regulation on • KRBL occupies dominant
Slide 38: KRBL's Share of Voice in International Markets
KRBL’s SHARE OF VOICE IN INTERNATIONAL MARKETS 130-Year old legacy Adopted an engaging Collaborated with narrative to show creative Focused on growing celebrity chefs, bloggers Regularly collaborated options of usage and and nutrition/ diet experts with well-known recipe in-shop displays, to highlig
Slide 39: Becoming the World's Most Loved Basmati Rice Brand
BECOMING THE WORLD’S MOST LOVED BASMATI RICE BRAND 130-Year old legacy Strategically grow our Strengthen the brand Drive brand leadership presence across the Improve brand availability by connect and trust with our through a combination of Working on developing a different trade channels focusing on
Slide 40: India Gate's Dominating Presence in Key GCC Markets
INDIA GATE’S DOMINATING PRESENCE IN THE KEY GCC MARKETS 130-Year old legacy Market Share (%) in Premium Basmati Rice Segment in Middle-East Countries KRBL’S GROWING EXPORT REALIZATION (In Rs.) Qatar Kuwait FY 20 82% 86% 87,922 69,649 Realization per 18% MT up by 26% 12% India Gate Basmati Rice Brand
Slide 41: Quick Facts That Define KRBL's Position in International Markets
QUICK FACTS THAT DEFINE KRBL’S POSITION IN THE INTERNATIONAL MARKETS 130-Year old legacy #1 #2 #1 #1 #1 Indian basmati Number One Indian basmati Indian basmati Indian rice brand rice brand India Gate continued to rice brand rice brand Nur Jahan’s be the best regarded and India Gate’s India Gate’s In
Slide 42: Quick Facts That Define KRBL's Position in International Markets
QUICK FACTS THAT DEFINE KRBL’S POSITION IN THE 130-Year old legacy INTERNATIONAL MARKETS Make in 100% India 86% 82% HIGHEST SELLING Brand BRAND KRBL is the only Focus Indian player to export Across our key markets, packaged Basmati and India Gate’s market India Gate’s KRBL’s legacy brand we strategi
Slide 43: Strategy to Maintain Leadership in Exports
STRATEGY TO MAINTAIN LEADERSHIP IN EXPORTS 130-Year old legacy Expand Building presence in Diversify Communicate leadership Be more newer Focused go- channel play effectively and position in the relevant to geographies to-market across MT, widen existing as customers with the approach GT and e- cust
Slide 44: Key Brand Line Up in International Business
KEY BRAND LINE UP IN INTERNATIONAL BUSINESS 130-Year old legacy International Health Brands 43
Slide 45: Key Trends in Consumer Behavior During Pandemic
KEY TRENDS IN CONSUMER BEHAVIOR DURING PANDEMIC 130-Year old legacy KRBL’s brand connect with consumers remains key to benefitting from these trends 70% of people in the Middle East are using Internet for more than 5 hours a day 57% of people are spending more money on ‘Food & Groceries’ More than 7
Slide 46: Creating Visibility for Basmati Overseas
CREATING VISIBILITY FOR BASMATI OVERSEAS – 130-Year old legacy BRAND OUTREACH 3RD PARTY VALIDATION COLLABORATIONS WITH THROUGH EDUCATION BLOGGERS AND UGC EVENTS On trust and taste, KRBL’s brands are widely preferred across key export markets. Primary emphasis on building availability, visibility and
Slide 47: KRBL in News - Media Initiatives
KRBL IN NEWS - MEDIA INITIATIVES 130-Year old legacy Featured in Tier 1 business titles such as Gulf News, CEO ME, Al Bayan Newspaper, etc. within Opinion /Thought Leadership section Featured in Tier 1 lifestyle publications such as Better Health (Gulf News), Baby & Child, Emarat Al Youm, etc. withi
Slide 48: Benefiting key stakeholders - Doing good for investors and customers
130-Year old legacy Benefiting key stakeholders - Doing good for investors and customers
Slide 49: Establishing Strong Ties, While Boosting Shareholders Value
ESTABLISHING STRONG TIES, WHILE BOOSTING 130-Year old legacy SHAREHOLDERS VALUE Shareholding Pattern (Sept 2021) Key Institutional Shareholders Public/Others 25.1% ~31% Vanguard 12.7% CAGR NRI/OCB/Foreign National/QFI shareholder Emerging Markets Core Equity Portfolio of DFA INV returns over Premier
Slide 50: Thank You
THANK YOU 130-Year old legacy For further information, please contact: Safe Harbor This presentation contains statements that contain “forward looking Investor Relations Desk statements” including, but without limitation, statements relating to the implementation of strategic initiatives, and other