Dfs Furniture Plc · LSE:DFS
Dfs Furniture — Investor Day (March 2022)
15 slides from Dfs Furniture's investor day presentation, March 2022
Slide 1: Home Breakout
DFS Group Home Breakout MARCH 2022 1
Slide 2: Home: overview
CAPITAL MARKETS DAY Home: overview THE WHY Rationale & Ambition THE WHAT Beds, Dining, Living THE HOW 3-phase plan 2
Slide 3: Rationale & Ambition
CAPITAL MARKETS DAY Rationale & Ambition Rationale Ambition i) Market adjacency & attractiveness To drive revenues from c.£40m currently to ii) Existing customer £135m by 2026 appeal/opportunity (c.4% market share) Beds & Mattresses £3bn pa* Dining £0.6bn pa* with incremental Living Room £1.3bn pa*
Slide 4: i Market adjacency & attractiveness
CAPITAL MARKETS DAY i Market adjacency & attractiveness No. of customers Beds and mattresses are clearly the largest category CLAIMED TOTAL Dining and the wider Living categories are a good fit with SPEND 13.3m existing DFS business £5.8b UNIQUE TRANSACTIONS PER YEAR SOURCE: CMI team DFS Homewares Ma
Slide 5: ii Customer opportunity
CAPITAL MARKETS DAY ii Customer opportunity 25% 23% Upstairs (bed) £228 21% Upstairs (furniture) £116 Existing customers twice as likely to consider Current DFS Consideration 19% Downstairs (dining) £83 17% us than those who haven’t shopped with us 15% Downstairs (general) £79 (20% vs 11%) 13% 11% W
Slide 6: iii Leverages Group platforms
CAPITAL MARKETS DAY iii Leverages Group platforms We have a strong set of capabilities to help unlock the opportunity: Products & Partnerships Integrated capabilities ● Built ranging strategy across all ● Leading online marketing & key Home Categories ecommerce platform ● New Home exclusive brands ●
Slide 7: Building a flywheel for growth
CAPITAL MARKETS DAY Building a flywheel for growth 1. CLEAR MARKET I. MARKET LEADER ADJACENCY II. IV. DRIVE 4. HOME 2. INTEGRATED RETAIL CUSTOMER FREQUENCY & MARKET BUSINESS APPEAL CONVERSION OPPORTUNITY ENGINE 3. SUSTAINABLE III. LEVERAGE BUSINESS GROUP MODEL PLATFORMS 7
Slide 8: Home: overview
CAPITAL MARKETS DAY Home: overview THE WHY Rationale & Ambition THE WHAT Beds, Dining, Living THE HOW 3-phase plan 8
Slide 9: Home Strategy
CAPITAL MARKETS DAY Home Strategy Proposition Key Category 1 Objectives 2 Activation 3 To lead the market i) Drive awareness Beds & Mattresses through an integrated & ii) Convert existing Dining curated approach to key home categories iii) Recruit new Living iv) Enhanced AOV 9
Slide 10: Brand Partnerships
CAPITAL MARKETS DAY Brand Partnerships 10
Slide 11: Home: overview
CAPITAL MARKETS DAY Home: overview THE WHY Rationale & Ambition THE WHAT Beds, Dining, Living THE HOW 3-phase plan 11
Slide 12: A phased approach
CAPITAL MARKETS DAY A phased approach Impact Additional Early stage exploration Phase 3. ● E.g. Extended Marketplace Unlock New Growth” Opportunities ● E.g. Adjacent categories (tbc) ● E.g. Platform licensing (UK/RoW) Leverage our Drive awareness & conversion “Integrated ● Marketing Retail” ● Omni-c
Slide 13: Capital Markets Day
CAPITAL MARKETS DAY 13
Slide 14: Recap
CAPITAL MARKETS DAY Recap Rationale Ambition i) Market adjacency & attractiveness To drive revenues from c.£40m currently to ii) Existing customer £135m by 2026 appeal/opportunity (c.4% market share) Beds & Mattresses £3bn pa* Dining £0.6bn pa* with incremental Living Room £1.3bn pa* PBT of £16m iii
Slide 15: Home Breakout
DFS Group Home Breakout MARCH 2022 15