Vk International Public Js Com · RUS:VKCO

Vk International Public Js Com — VK — FY2025 Earnings Presentation

32 slides from Vk International Public Js Com's earnings presentation, Mar 19, 2026

  1. Slide 1: VK results for 2025

    Pe3synbTatbl VK 3a 2025 ron 19 mapta 2026

  2. Slide 2: Disclaimer

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  3. Slide 3: About the company

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  4. Slide 4: VK is the audience leader in RuNet

    VK - nugep no ayAuTOpHbIM nokKa3aTensamM B PyHeTte Time spent Mnpg MUHyT/eHb CAGRpy95: 4 ks. 2021 4 kB. 2022 4 kB. 2023 4 4mnH frog kK rony nonbsoBaTenei — AHeEBHaA ayAuTOpUA 4 kp. 2024 4 kp. 2025 MecayHOon ayguTopun PyHeta

  5. Slide 5: Key events

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  6. Slide 6: MAX, the national messenger

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  7. Slide 7: VK Video, the largest video service in Russia

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  8. Slide 8: Net debt reduced

    Yvctbin Zonr coKpatunca 6onee Y4eM B 2 paza Yuctpi gon! mapa P Vv 2,3x rog K rony

  9. Slide 9: Comfortable debt repayment schedule

    KOMopTHbIN LENeBON rpamuk noraweHua gonra mapa P

  10. Slide 10: Financial results of VK

    @MvHaHCoOBbie pe3yNbTaTbl VK @

  11. Slide 11: Key financial indicators

    Knroyesbie PUHAHCOBbIe NOKasaTenu VK 3a 2025 ron, Bpipyuka mapa P 48% roa kK roy OnepauMouHble pacxogmpbl mapa P v9% ron kK rony EBITDA mapa P +27,5 mapa Prog kK rony KanutanbHble pacxogpbl mapa P v7% ron kK rony

  12. Slide 12: Diversification of revenue sources

    OAusepcudukaua UCTOYUHNKOB BbIDYYKU B 2025 ropy mapa P 45% ron kK rony CouvanbHble nnatopmbl Vv Meg{iaKOHTeHT 160 Mapa P 438% ron k rony norm Ana 6u3Heca 419% rog k ropy O6pa3oBaTenbHble TeXHONOrUN 413% rog k rogy SkocuctTemHble cepBucbl U npowe HanpaBneHnua

  13. Slide 13: Effective cost management

    SmHekTuUBHOe ynpaBneHue pacxogzamn o YnpaBneHne 3aTpaTamn c POKyCOM Ha ONepaL|MOHHy!0 SPeKTUBHOCTb OnepauoHHble pacxobl | % OT BbIDYYKU 103% 2 | Cra6unusaua WCneHHOCTU NepcoHana B 3peNbIx 99% 86% © npofyktax u KopNopaTUBHOM LleHTpe Uiroro pacxonbi 78% 7% 3 | Mapketutrosble KaMnaHu NPeUMYLeCTBeHHO B

  14. Slide 14: Stabilization of capital investments

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  15. Slide 15: Segment results

    @MvHaHCoOBbie De3yNbTaTbl CETMEHTOB ©

  16. Slide 16: Diversified product portfolio

    OusepcuduunpoBaHHbin nopTdenb nposyKToB CounanbHble nnaTpopmbl VU MegvakKOHTeHT Cepsucbl v npogykTbl, HanpaBneHHble Ha pa3BuTNe COLUMAaNbHbIxX ceTei’, cozgaHue Yu ynpaBneHue KOHTCHTOM SHaocoocente TexHonorun Ansa 6u3Heca Nporpammubie AULEHSUOHHbIC NDOAYKTbI v o6sauHble CepBUCbI ANIA 6u3HeECa MO60ro

  17. Slide 17: Social platforms

    CounanbHble nnaTpopmb! YU MeQNaKOHTeHT Bpipyuka " Mapa P 45% 2024 2025 EBITDA Mapa P

  18. Slide 18: VKontakte

    (3 BkoHTakTe COLICETb N21 B Poccuu 93 MJIH MAU, Poceua Bok f3eH Kom@opTuHaa cpega nnatmopma c cambIMn ana O6uweHuA nonynsapHbimu HOBOCTAMN SIVER 34 MJIH MAU, Poccna 67 MJIH MAU! Poccua

  19. Slide 19: VK Clips, VK Music, VK Dating

    8 VK Knunpi @ VK My3pika ©) VK 3HaKOMCcTBa nnatpopma KOpOTKNXx MYy3bIKasIbHbI CTPUMMUHTOBbIA geviTuHr-cepBuc BeEPTUKaNbHbIX PONUKOB cepsuc 3,1 MSP, npocmorper! 41 4 MJIH MAU, Poccua 46 MJIH = MAU, mup

  20. Slide 20: VK Reklama, a single platform for business promotion

    VK Peknama — egviHas nnaTmbopma ANA NpoABMKeHUA 6U3HeECAa % O6HosBNeHb!I ML-mofeny Ana pocta KoHBepCcun POcT KOHBepcuii B peKName TOBapHbIx KaTanoroB Ha 65%! 10 Yny4WeHbl BOPOHKU Nog“@6opa O6paBNneHun poctT yenesbix gevctTBun Ha 21% © CmaptT KamnaHuu u UU 3 knuka ana 3anycka peknaMHo KamnaHun ( Host

  21. Slide 21: New trends: social commerce in VK

    HosBble TpeHAbI: COLWMaNbHaA KOMMepPLMA B VK (O Cosmectubii cTpateruyeckui npoekt Cc OZON VUterpauua CeNnnepoB BO BKouTakTe uv NpOABUKeHMe UX TOBAPOB JEWELRY HALL 4Yepe3 KOHTCHT 6norepoB 1,3 mapa” P >37 TbIC. BblIpyuka VK OT Co“W|ManbHon cennepos Ozon peanu3zosanun kommepuun B 2025 ropy MHTerpalio C

  22. Slide 22: Educational technologies

    O6pa30BaTenbHble TEXHONOMMU Bpipyuka mnpa P A19% 2024 2025 EBITDA Mapa P 2%

  23. Slide 23: UCHi.RU

    UCHi.RU nnaTpopma ANA CaMOcTOATeNbHOrO o6yyeHna aeTen ves alls rog, k rogy pocT CpefHero 4eka Ha nnaTALero NONb3OBaTeNA Dannuie 3a 2025 ron, >B0x LUKOSIbHUKOB Poccuu aKTMBHbIe YYeHUKU nnaTpopmpl e ~~ TeETPUKA. nnatpopma Aya 3aHATU Cc peneTUTOpOM 123% rog, k ropy pocT CpefHero 4eka Ha nnaTALero NONb3

  24. Slide 24: VK Tech, technologies for business

    tech TexHonorunu ona 6u3sHeca Beipyuka 238% Mapa P 2024 2025 EBITDA Mapa P 422%

  25. Slide 25: VK Tech

    (© tech BeAYLUN poccuicKui NocTaBLuMK KOpNoOpaTuBHOrO MO 68 a2 ix DONA pekyppeHTHON BbIpyyKu! PpocT pekyppeHTHOn B BbIpyuKe VK Tech BbIPYYKU 319 Tbic. A 27x Rte, on KONUYECTBO KNNCHTOB POCT KONUYECTBa KNNCHTOB Davnve 3a 2025 ron, aunat nocrasKu On-Cloud suipy AcTaBNeHa TOR K rony.(}) PekyppeHTHas BB

  26. Slide 26: Ecosystem services and other

    SKOCUCTeMHbIe CepBuUcbl vu npouwve HanpaBsleHua Bpipyuka 413% Mapa P 2024 2025 EBITDA Mapa P

  27. Slide 27: Mail and Cloud

    @ mail nouTosbil cepsuc N° B Poccuu 48,6 MJIH MAU, Poccna @ o6nako cepBuc Ana xpaHeHua halinos 20,5 MJIH MAU, Poccua 27

  28. Slide 28: RuStore and VK Play

    RuStore VK Play poccuickui Mara3vH-npunoKeHiin poccuiickaa vrpoBaa nnaTpopma yCTaHOBOK Mara3uHa! MAU2, Poccua 3aPerNCTPUPOBaHHbIxX MAU, mup akkayHToB! VicTosnnk: sHyTpenHie Aakibie KoMnaHiN 3 an 2025 ropa, ecnitHe ykasaHel MAble HCTOSIKH UM nepHoALs (1) Ha KoHeu, 2025 ropa. (2) cTouHnK: Mediascope,

  29. Slide 29: VK priorities

    Mpuoputetpi VK (0)

  30. Slide 30: VK priorities

    Npuoputetpi VK 1 | NosbiweHve peHTa6enbHocTu 6u3Heca | 2 | CoxpaHeHue duHaHcoson Ha TeKYLLIEM PbIHKe ycTonunsoctTu od O maps”, P 2 -3x Nporno3 no EBITDA Llenb no noka3aTento no utoram 2026 roga Ynctpit ponr/ EBITDA 7 CoxpaHeHuve mugepcrtsa No ayANTOPHbIM MeTpUiKaM MM peanuzaliuA NPOeKTOB AONrFOCcpou

  31. Slide 31: Q&A

    Q&A

  32. Slide 32: Contacts

    KOHTAKTbI IR-KomaHga VK IR-pa3gen ir@vk.company cavita VK OguunanbHblie KaHanb! VK B COLICETAX AIA VHBECTOPOB Smart-Lab Market Power

VK — FY2025 Earnings Presentation on 6ix