Mirriad Advertising Plc · LSE:MIRI
Mirriad Advertising — FY2020 Earnings Presentation
25 slides from Mirriad Advertising's earnings presentation, May 12, 2021
Slide 1: Leading In-Content Advertising
LEADING IN-CONTENT ADVERTISING 1
Slide 2: 2020 Annual Results Webinar, 12 May 2021
2020ANNUAL 2020 Annual Results RESULTS Webinar WEBINAR 12. 12.May MAY2021 2021
Slide 3: Speakers
SPEAKERS John Pearson, Non-Executive Chairman: Joined Mirriad Board in October 2017. Chairman since 2018. John has a long history in commercialisation of media properties and general business development of rapidly growing companies. Previous expertise includes CEO of Virgin Radio and Virgin Radio I
Slide 4: Agenda
AGENDA o 2020 - Financial results o 2021 - YTD: Accelerated deployment o 2021 - Outlook: Sustained momentum and growth o Q&A 4
Slide 5: Mirriad 2020 Financial Results
MIRRIAD 2020 FINANCIAL RESULTS
Slide 6: Financial Summary
FINANCIAL SUMMARY Revenue + 91% Cash consumption -27% £2.18M £8.08M 2020 8.08 2020 2.18 2019 11.03 2019 1.14 Net Assets +84% £35.27M Operating loss -25% 2020 35.27 £9.09M 2019 19.2 2020 9.09 Cash & cash equivalents +85% £35.4M 2019 12.17 2020 35.42 Loss for the period -25% 2019 19.1 £9.06M Loss per
Slide 7: EBITDA Loss and Cash Bridge
EBITDA LOSS AND CASH BRIDGE EBITDA Bridge 2020 £000 360 466 (8,266) (36) (9,056) Net loss Amortisation & Income tax credit/ Share based Adjusted EBITDA loss depreciation finance income compensation Cash Bridge 2020 £000 24,779 (25) (363) 35,422 19,092 (8,061) Net cash from operating Purchase of tang
Slide 8: Administrative Expenses Bridge
ADMINISTRATIVE EXPENSES BRIDGE 98 6 126 (11,216) 140 170 249 409 745 (13,160) t ses t es ts rch ees t) e… cos en tm en ibl en sea al f (ne e… ti v ed p i ng em e n es ti v ra lat &e x cru t a Mo v R sio ng ra nis t re Re - In fes a ini st i Sta ff vel ion FX ro er ch dm Tra iat P Ot h dm 1 9A prec 2
Slide 9: 2021 YTD Acceleration on Strategy
2021 YTD ACCELERATION ON STRATEGY Sales x demand x inventory x platform/tech 9
Slide 10: Slide 10
Slide 11: 2021 YTD: Acceleration on Strategy (1)
2021 YTD: ACCELERATION ON STRATEGY (1) Sales organisation and systems to drive scale • Global Chief Revenue Officer • Additional US VP of sales, external US sales force • CRM/sales platform • Inventory and campaign planning platform • Music Alliance platform 11
Slide 12: 2021 YTD: Acceleration on Strategy (2)
2021 YTD: ACCELERATION ON STRATEGY (2) Increasing demand, higher average deal sizes Demand Pipeline 2021 180 166 • Significant opportunity pipeline after slow first 90 days 160 31 140 • Negotiating largest campaigns ever for Mirriad together with 120 100 Tier 1 partner in the US 80 75 12 135 • Avera
Slide 13: Multi Brand Partnership Agreement
MULTI BRAND PARTNERSHIP AGREEMENT Agreement follows successful trials driving increased performance (awareness, purchase intent and sales volumes) In-content campaigns Across brand portfolio Across scripted entertainment and music, pushing live and sports in the US Mutual commercial framework geared
Slide 14: 2021 YTD: Acceleration on Strategy (3)
2021 YTD: ACCELERATION ON STRATEGY (3) Content Hours Exploiting content partnerships and adding new opportunities • Inventory build across 174 content properties, 15.000+ Gaming advertising opportunities (avails) in US alone 82 Bn Impressions Influencer • Expanding content portfolio (+50 new propert
Slide 15: 2021 YTD: Acceleration on Strategy (4)
2021 YTD: ACCELERATION ON STRATEGY (4) Building the leading in-content advertising platform • New CTO (Feb) • Platform strategy for full scale • New developments • Campaign and inventory planning platform • Music Alliance platform • Additional scene finder functionalities • Successful testing of Liv
Slide 16: 2021 YTD: Acceleration on Strategy (5)
2021 YTD: ACCELERATION ON STRATEGY (5) Leadership position with high profile and reputation • Significant global awareness with Sky, BBC Business, The Times, The Drum, Business Insider: “Mirriad leads and delivers” • Additional awareness gain in the US through OTC QX listing and F&B company announce
Slide 17: Outstanding Results Are Consistent
OUTSTANDING RESULTS ARE CONSISTENT +16% +51% 65% 65% 56% 43% AD AWARENESS CONSIDERATION Exposed Mirriad Control Source: Kantar, Toluna, Tencent averages across 9 campaigns
Slide 18: A (New) Class of Its Own: Music Videos
A (NEW) CLASS OF ITS OWN: MUSIC VIDEOS +11% +330% +25% 63% 56% 57% 40% 32% 13% AD AWARENESS AFFINITY PURCHASE INTENT Kantar Mirriad Giovanny Ayala music video Unexposed
Slide 19: 2021 Outlook
MIRRIAD 2021 OUTLOOK 19
Slide 20: 2021 Outlook: Momentum and Growth
2021 OUTLOOK: MOMENTUM AND GROWTH 1. Sales acceleration • Funnel load • Data enablement • Sales platform Data 2. Demand drive • Partnerships (advertisers, agency groups) • ARR, average deal/opportunity sizes 3. Inventory and partnerships expansion Inventory 2021 Demand • Content breadth and inventor
Slide 21: 2021: Expected Tailwinds and Growth Drivers
2021: EXPECTED TAILWINDS AND GROWTH DRIVERS Advertising spend rebound Growing need for new era in audience engagement Looming end of cookie-based targeting 21
Slide 22: 2021 Outlook: The Tipping Point
2021 OUTLOOK: THE TIPPING POINT 22
Slide 23: Video Content Represents the Single Biggest Opportunity to Reach Audiences
VIDEO CONTENT ITSELF REPRESENTS THE SINGLE BIGGEST OPPORTUNITY TO REACH AND ENGAGE AUDIENCES 6 HOURS / DAY AVERAGE TIME ON VIDEO In-Content Advertising Opportunity 94% CONTENT ADS 6% Ad-Break Battlefield TAM $ 135Bn
Slide 24: Questions
QUESTIONS 2020 Annual Results Webinar 12. May 2021
Slide 25: 2020 Annual Results Webinar, 12 May 2021
2020 ANNUAL RESULTS WEBINAR 12. MAY 2021