1-800-flowers.com, Inc. · NASDAQ:FLWS
1-800-flowers.com — Investor Presentation (November 2022)
23 slides from 1-800-flowers.com's investor presentation, Nov 1, 2022
Slide 1: Investor Presentation
1-800-FLOWERS.COM, INC. Investor Prese
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward- looking statements represent the Company’s current expectations or beliefs concerning future events and can generally be identified u
Slide 3: Uniquely Positioned to Drive Shareholder Value
Uniquely Positioned to Drive Shareholder Value • Scalable e-commerce platform • Sustainable competitive differentiation • > 40-year history of innovation • Large addressable market 2
Slide 4: Vision and Mission
Vision and Mission Vision: To Inspire More Human Expression, Connection and Celebration Mission: Deliver Smiles >$2B Total Revenue* >$200M >$100M Adjusted EBITDA* Free Cash Flow* 3 (*FY21 guidance)
Slide 5: Scalable E-commerce Platform Built for Growth
Scalable E-commerce Platform Built for Growth • Exclusive mix of brands and products to solve consumers’ gifting needs • Advanced technology stack • Focused customer engagement drives customer file growth, increased loyalty, increased multi-category/multi-brand purchases • Cross-brand merchandising
Slide 6: Unique Mix of Brands to Meet Customer Gifting Needs
Unique Mix of Brands to Meet Customer Gifting Needs 5
Slide 7: Advanced Technology Stack
Advanced Technology Stack We Have Built a Culture of Innovation • “Headless” E-commerce Platform • New Enterprise B2B Platform – Cloud-based, micro-services driven – Expanded range of capabilities and integration platform with corporate customers – Significantly enhanced performance, – Focus on help
Slide 8: Innovation is in Our DNA
Innovation is in Our DNA Elevating customer-care interactions • Convenience and Accessibility: – Allow customers to choose the option and channel that fits their needs- Live Agent, Chatbot or Self-Service. • Automation: – Personalized conversational experience with AI- powered Virtual Assistant (Tex
Slide 9: Focus on Customer Engagement
Focus on Customer Engagement Digital Marketing Experience and Expertise Connect TV Broad, powerful cross-platform brand communication Outdoor Convince Video Specific propositions tailored to targeted audiences across the most appropriate platforms Radio Catalog Convert Communication that closes Emai
Slide 10: Sustainable Growth
Sustainable Growth • Significant customer file growth and strong behavioral metrics • Strong growth in our Celebrations Passport loyalty program • Strong growth in multi-category, multi-brand purchasing • Strong growth in everyday occasions • Expanded product offerings: more solutions for our custom
Slide 11: Expanding Our Opportunities
Expanding Our Opportunities Customer File: Strong Growth and Behaviors • Large and growing customer file – >12 million 1-year active customers – Attractive demographics and behaviors (repeat rate, retention, LTV) • Strong, double-digit growth in new customers • Increasing frequency from existing cus
Slide 12: Celebrations Passport
Celebrations Passport Increasing Customer Loyalty • More than 1 million members with a double-digit growth rate • Free shipping/no service charge across our portfolio of brands • Enhance customer behavior: – Significantly increased frequency, annual spend and retention • Maximizing lifetime value of
Slide 13: Multi-Category/Multi-Brand Purchasing
Multi-Category/Multi-Brand Purchasing Cross-Brand Merchandising and Marketing • Extending 1-800-Flowers.com’s everyday-gifting leadership to Gourmet Food & Gift Baskets brands • Expanding personalization capabilities for everyday occasions • Solve for more of our customers’ year-round gifting and ce
Slide 14: Powerful Capabilities
Powerful Capabilities • Vertical integration where appropriate Unique Manufacturing, Distribution, Logistics • Investing in automation for growth More than 750,000 pear and peach trees Industry-leading array of personalization Expanding our warehouse and fulfillment in the Harry & David orchards loc
Slide 15: Financial Information
Financ 4 1.800-FLOWERS.COM, INC.
Slide 16: Leadership Positions in a Large and Growing Addressable Market
Leadership Positions In a Large and Growing Addressable Market $128B $24.7B Personalized Gifts $55B $19.2B Gourmet Foods Total & Gift Baskets Total Online Gifting Market ”At Large” $11.1B Floral 15 Sources: Packaged Facts; Technavio, Arizton Advisory & Intelligence; Vivaldi Quantitative Research, AS
Slide 17: Revenue Composition
Revenue Composition ~42% ~22% ~48% Oct – Dec Jan – Mar Gourmet Foods ~7% (Fiscal 2 Quarter) nd (Fiscal 3rd Quarter) & Gift Baskets BloomNet Revenue by Revenue by Fiscal Quarter* *Reflects typical Segment seasonality ~13% ~23% ~45% Jul – Sep Apr – Jun Consumer (Fiscal 1st Quarter) (Fiscal 4th Quarter
Slide 18: Revenue Growth
Revenue Growth 13.7% CAGR 52.6% Growth $1,800 $1,635.3M $1,600 $1,489.6M $1,400 $1,248.6M $1,200 $1,151.9M $1,071.7M $1,000 $800 $600 $400 $200 $0 FY 2018 FY 2019 FY 2020 9M 2020 9M 2021 (Jul – Mar) 17 Fiscal year ends the last Sunday of June
Slide 19: Adjusted EBITDA Growth
Adjusted EBITDA Growth 28.1% CAGR 88.6% Growth $200 $182.9M $180 $160 $140 $129.5M $120 $97.0M $100 $78.9M $82.1M $80 $60 $40 $20 $0 FY 2018 FY 2019 FY 2020 9M 2020 9M 2021 (Jul – Mar) 18 Fiscal year ends the last Sunday of June
Slide 20: Free Cash Flow Growth
Free Cash Flow Growth 104.5% CAGR $120 $104.7M $100 $80 $60 $45.5M $40 $25.0M $20 $0 FY 2018 FY 2019 FY 2020 19 Fiscal year ends the last Sunday of June
Slide 21: Growth Guidance
Growth Guidance $2.1B Total Revenue* $208M–$213M Adjusted EBITDA* $1.75–$1.80 EPS* >$100M Free Cash Flow* Anticipate double-digit revenue growth Continuing into FY21 Q4 and in FY22 20 (*Fiscal 2021 Guidance)
Slide 22: FLWS: An E-commerce Platform Built for Growth
FLWS: An E-commerce Platform Built for Growth • Market-leading positions in Gourmet Foods & Gift Baskets, Consumer Floral and Personalized gifts with a growing, all-star collection of trusted brands • Highly scalable and leverageable operating platform • Proven track record of implementing innovatio
Slide 23: Appendix
Appendix • NASDAQ: FLWS • Contact: Joseph D. Pititto, Senior VP Investor Relations • Phone: (516) 237-6131 / E-mail: invest@1800flowers.com • Regarding guidance: Reconciliations for forward looking figures would require unreasonable efforts at this time because of the uncertainty and variability of
1-800-FLOWERS.COM — Investor Presentation (November 2022) on 6ix