Europris Asa · OSL:EPR

Europris Asa — SEB Norwegian Retail Summit 2024

10 slides from Europris Asa's conference presentation, Feb 27, 2024

  1. Slide 1: Company presentation

    Company presentation February 2024 CEO Espen Eldal

  2. Slide 2: Norway’s #1 discount variety retailer

    Norway’s #1 discount variety retailer Strong brand and loyal customer base Low prices and powerful marketing and campaign engine Proven category management model 282 stores Expanding store network and e-commerce operation 3

  3. Slide 3: A growing loyal customer base

    A growing loyal customer base #Mer customers 1 495 000 1 258 000 1 033 000 687 000 278 000 1.5 million customer club members YE 19 YE 20 YE 21 YE 22 YE 23 36 million transactions in total 4

  4. Slide 4: Strong and improving customer impression

    Strong and improving customer impression Overall impression of Europris1 67% 33% 25% 6% 2007 2023 Positive Negative Neutral 1 EssenceMediacom Brand Tracker from 2007 to 2023 5

  5. Slide 5: Private labels support growth

    Private labels support growth Private label revenue and share of total sales Share of total sales Private label sales, NOK bn 44% 45% 42% 42% 40% 40% 4,1 3,6 3,8 3,3 2,5 2,7 0% 2018 2019 2020 2021 2022 2023 Private labels add variety, new price points and sustainable alternatives → increasing growth

  6. Slide 6: Track record of profitable growth

    Track record of profitable growth Revenue, gross margin and net profit margin NOK billion, % 9.4 9.0 ▪ More customers and higher basket values 8.6 8.0 ▪ Category upgrades driving growth ▪ New stores and store upgrades 6.2 5.8 47% 46% 44% ▪ Acquisitions adding to the total 43% 43% 43% ▪ Scale benefit

  7. Slide 7: Europris exercises option to acquire remaining 80% of Swedish retailer ÖoB

    Europris exercises option to acquire remaining 80% of Swedish retailer ÖoB • Europris acquired a 20% stake in ÖoB (Runsvengruppen AB) in 2018 • Decided to exercise option to acquire remaining 80% and is initiating process to finalise the acquisition Around 90 stores • Option strike price of NOK 211m

  8. Slide 8: Current market presents opportunities for a concept like Europris

    Current market presents opportunities for a concept like Europris • Household finances continue to be strained – expect cautious consumer spending • Market conditions support the Europris concept, with attractive campaigns and relevant products at low prices • Europris is well set with healthy inven

  9. Slide 9: Investment highlights

    Investment highlights 1 2 3 4 5 Clear market Strong track record Well managed with Clear operational Committed to leader in a with over 30 years proven ability to and financial profitable growth growing market of consecutive adapt to changing strategy and cash segment growth market conditions distri

  10. Slide 10: Alternative performance measures (APMs)

    Alternative performance measures (APMs) APMs are used by Europris for annual and periodic financial reporting in order to provide a better understanding of the group’s financial performance. APMs are considered as well- know and frequently used by users of the financial statements and are also used

Europris — SEB Norwegian Retail Summit 2024 on 6ix