Slide 1: Plant-based Foods
Henning Villadsen Business Development Director, Dairy Plant-based Foods
Slide 2: Sources
Sources: www.quora.com/Does-every-modern-movement-need-a-face-to-be-successful-Is-this-why-the-profile-of-the-climate-change-movement-increased-after-Greta-Thunberg- became-the-leading-activist-for-it, www.gfi.org/fazenda-futuro-launches-futuro-burger, www.instagram.com/plantbasednews/? hl=en, www.i
Slide 3: Why are we seeing this change?
Why are we seeing this change? Health Sustainability Lifestyle 69% 52% 51% “Product is healthier” “Sustainably sourced ingredients” “Lifestyle preference” Source: Health Focus International August 2017 – International Plant Study. Consumers of ages 18–65.
Slide 4: Plant Based Foods Market
Plant Based Foods Market Plant-based Dairy market is ~$14 billion* Plant-based Meat market is ~ $12 billion* globally with expected growth of ~11%* CAGR globally with expected growth of ~ 14% CAGR 2023 driven by consumer perception of health 2025, driven by health benefits, climate- and benefits and
Slide 5: A day in the life of Anna
A day in the life of Anna Born in 1987 > Millennial Word of mouth is the most important marketing channel PhD in Human Nutrition Flexitarian diet
Slide 6: Good morning!
Good morning! A healthy plant-based start to the day
Slide 7: Good morning!
Good morning! A healthy plant-based start to the day
Slide 8: Lunch on the go...
Lunch on the go... … but still a conscious decision
Slide 9: Lunch on the go....
Lunch on the go…. … but still a conscious decision
Slide 10: Catching up with Alex
Catching up with Alex Meeting up at the train station
Slide 11: Arriving at Mum and Dad's
Arriving at Mum and Dad’s It’s their 35th wedding anniversary
Slide 12: BBQ celebration with friends
BBQ celebration with friends Plant-based on the menu
Slide 13: BBQ celebration with friends
BBQ celebration with friends Plant-based on the menu
Slide 14: Time to say goodnight and reflect
Time to say goodnight and reflect
Slide 15: Made with love for people, plants and the planet
Made with love for people, plants and the planet Made with people, for people Made with over 100 years of Made with responsibly sourced experience raw materials We believe people should be able to AAK has been a plant-based company Through AkoPlanet™ , we seek to play enjoy sustainable plant-based f
Slide 16: It's only fat, right?
It’s only fat, right? But did you know that the fat in plant-based product can: Make the juiciest burger Make the tastiest cheese Make the creamiest frozen dessert Add succulence Enhance melting and browning Create a creamier, smoother Enhance taste and texture Improve grating and slicing texture Op
Slide 17: AkoPlanet makes Plant-based Food a great consumer experience
AkoPlanet™ makes Plant-based Food a great consumer experience
Slide 18: AkoPlanet makes Plant-based Food a great consumer experience
AkoPlanet™ makes Plant-based Food a great consumer experience
Slide 19: Thank you!
Thank you! www.aak.com