Smarter Web Company Plc · LSE:SWC
Smarter Web — The Smarter Web Company — Investor Presentation (December 2025)
18 slides from Smarter Web's investor presentation, December 2025
Slide 1: Company overview
Company overview December 2025
Slide 2: Important Information: General
Important Information: General This document has been prepared and issued by The Smarter Web Company PLC (the “Issuer”). The Issuer is a public limited company incorporated in England and Wales with registered number 00092343 and its registered office is 160 Aztec West, Almondsbury, Bristol, BS32 4T
Slide 3: Important Information: Bitcoin Treasury
Important Information: Bitcoin Treasury The Smarter Web Company Plc (the Company) holds treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company considers holding Bitcoin to be in the best interests of the Company
Slide 4: Contents
1 Company overview 2 10-year strategic plan: a Contents Organic growth opportunities b Acquisition strategy c Bitcoin treasury strategy 3 Key company metrics
Slide 5: The Smarter Web Company Overview
The Smarter Web Company Overview 1 Company overview Notable details Bitcoin held • Founded in 2009 by Andrew Webley • The best performing UK IPO of • Web design & online marketing core the last 20 years* business with 250+ clients • The largest stock on Access • Accepted Bitcoin payments in 2022 Seg
Slide 6: About The Smarter Web Company: The 10-Year Plan
About The Smarter Web Company: The 10-Year Plan 2 Company Focused on growth with an ambition to be one of the largest public companies in the UK; ambition growth will be managed with a focus on creating shareholder value Organic growth Acquisition Bitcoin treasury a opportunities b strategy c strate
Slide 7: Organic Growth: Scalable Web Business
Organic Growth: Scalable Web Business a Strong core business with growth potential Smarter Web product suite • Established business: ○ 250+ website clients Bespoke ○ 30% recurring revenue Readymade web design Logo design web design ○ 94% gross margins in 2024, 15 years profitable (Lite, Pro) ○ Highl
Slide 8: Organic Growth: A High Margin Opportunity
Organic Growth: A High Margin Opportunity a Multi-component revenue model Lifetime revenue per SWC work hour Revenue SWC work Price component hours High margin £284 Lite £3495 40 opportunity in Initial Readymade web design Pro £4,995 80 website design charge Lifetime hosting Readymade £795 8 charges
Slide 9: Long-Term Future Acquisition Strategy
Long-Term Future Acquisition Strategy b Consideration Smarter Web acquisition strategy Target scope The acquisition strategy is focused on targeting operating cash flows with a 3 to 4 years payback Strategic objective Identify strategically attractive acquisitions to grow core business and deliver c
Slide 10: Bitcoin Treasury
Bitcoin Treasury c Bitcoin is our preferred treasury asset High mNAV enables accretive issuance Illustrative Example • We believe that Bitcoin is the best asset the world has ever seen £M 50 550 • Bitcoin is unique as a store-of-value asset with an immutably finite 500 supply (there will only ever b
Slide 11: Bitcoin Treasury: Market Reaction Is Not Unexpected
Bitcoin Treasury: Market Reaction Is Not Unexpected c Bitcoin treasury strategy history & maths Internationally repeated success • Proven treasury strategy: ○ In 2020 Strategy, formerly known as MicroStrategy, adopted Bitcoin The Meta- as its primary treasury asset in the US Strategy Capital B Smart
Slide 12: A Global Story With A UK Leader
A Global Story With A UK Leader c UK Bitcoin treasury co. valuations Global capital market Bitcoin treasury leaders £228M “There will be a dominant Bitcoin treasury company in every capital market.” - David Bailey Smarter CEO, Bitcoin Magazine LQWD Web Co. Capital B Metaplanet Strategy Moon Inc £17M
Slide 13: Performance To Date
Performance To Date 3 Enterprise value (Diluted, £) Share price (£) Bitcoin held Please see the important information slides in this presentation.
Slide 14: Performance To Date
Performance To Date 3 Sats per share (BTC * 100m) NAV (£) mNAV (Diluted) Please see the important information slides in this presentation.
Slide 15: The Smarter Web Company Team
The Smarter Web Company Team Key people Organization overview Leadership team Long operational track record Bitcoin strategy experience Capital markets expertise Operations & governance team Andrew Webley Jesse Myers Tyler Evans Robust corporate governance CEO Bitcoin Strategy Non-Executive Director
Slide 16: ses sinarter
ses sinarter eee web company
Slide 17: Bitcoin Is 0.2% Of Global Asset Value
Bitcoin Is 0.2% Of Global Asset Value Total global asset value: ~$1,000T Bitcoin: $2T Art, cars, & Gold: Equities: collectibles: $22T $135T $27T Real estate: Bonds: Money: $370T $318T $129T Source: Once-in-a-Species analysis (onceinaspecies.com), data as of Q2 2025 Please see the important informati
Slide 18: Bitcoin Is The Best Performing Asset In The World
Bitcoin Is The Best Performing Asset In The World 2011-24 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 CAGR Bitcoin (BTC) 1473% 186% 5507% -58% 35% 125% 1331% -73% 95% 301% 66% -66% 156% 121% 142% US Nasdaq 100 3% 18% 37% 19% 10% 7% 33% 0% 39% 49% 27% -33% 55% 26% 18% US Lar
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