Marimekko Oyj · OMXHEX:MEKKO
Marimekko Oyj — FY2012 Earnings Presentation
35 slides from Marimekko Oyj's earnings presentation, Jan 31, 2013
Slide 1: Financial statements 2012
Financial statements 2012 Mika Ihamuotila 31 January 2013
Slide 2: Agenda
Agenda 1) Key events during the period: 19 Marimekko stores and shop-in-shops were opened during 2012. Marimekko attended the New York fashion week for the first time to support especially the business in the region. First two company-owned stores in Australia and the first store in China were opene
Slide 3: Key events in Q4
Key events in Q4 In the directed share issue, 308 out of a total 510 Marimekko’s employees subscribed for shares. Marimekko prints and colours danced in the People’s Park in Shanghai in October. Marimekko’s online store was expanded to Finland in October. Marimekko and Finnair launched their design
Slide 4: Key events in 2012
Key events in 2012 In Finland, seven Marimekko stores opened, of which one fashion-focused, company-owned store in the heart of Helsinki. In the spring, Marimekko opened two company- owned stores in Sweden. Four company-owned stores opened in the United States during the year; in Vermont, Boston, Pa
Slide 5: Seven new stores opened in Finland in 2012
Seven new stores opened in Finland in 2012. A new fashion-focused store opened at a prominent location in the heart of Helsinki.
Slide 6: Marimekko's online store opened in Finland
Marimekko's online store opened in Finland.
Slide 7: Two company-owned stores opened in Sweden
Photo: Carl Hjelte Marimekko opened two company-owned retail stores in the biggest cities in Sweden, Stockholm and Gothenburg.
Slide 8: Four company-owned stores opened in the United States
Photo: James Ray Spahn Marimekko opened four company-owned stores in the United States. The Beverly Hills flagship store is located near a number of popular restaurants and brand shops.
Slide 9: Palo Alto store
Palo Alto store. marimekko:
Slide 10: New York Fashion Week debut
Photo: Carl Hjelte In September, Marimekko took an important step and presented its unique point of view in the world of fashion in the New York Fashion Week for the first time.
Slide 11: First shop-in-shop with EQ3 in Toronto
The first shop-in-shop opened in collaboration with the Canadian modern furniture company EQ3 in Toronto, Canada.
Slide 12: Autumn/winter collection showcased in Shanghai
Marimekko showcased its autumn/winter 2012 clothing collection in Shanghai’s People’s Park in collaboration with the renowned Jin Xing Dance Theatre, bringing together two art forms, fashion and dance.
Slide 13: Marimekko store in Hong Kong opened in May
Marimekko store in Hong Kong opened in May.
Slide 14: First two company-owned stores in Australia
Marimekko opened first two company-owned stores in Australia. The Sydney flagship store is located in the heart of the city neighbouring a number of popular brand shops.
Slide 15: Melbourne store
° cv) 4 © & re © 8 PR MLN : MERBERA DEE THLS PRAIRIE 15 Melbourne store.
Slide 16: Store network expansion in Japan
Photo: Carl Hjelte The expansion of the Marimekko store network in Japan continued with the opening of one new store and one shop-in-shop in Tokyo.
Slide 17: Collaboration between Marimekko and Finnair
As a result of a collaboration between Marimekko and Finnair, all Finnair aircraft will feature a Marimekko for Finnair collection of textiles and tableware from 2013. One of Finnair’s long-haul aircrafts also features Marimekko’s Unikko floral print.
Slide 18: New products 2012
New products 2012. marimekko
Slide 19: Brand sales
Brand sales 2012 In 2012 brand sales* grew by 11% to EUR 187.2 million (168.6). 27% 54% of the sales came from abroad (48) . 46% (EUR 1,000) 2012 2011 Change,% 11% Finland 86,518 88,557 -2.3 9% Scandinavia 12,752 13,139 -2.9 7% Central and Southern 16,872 2011 Europe 13,551 24.5 North America 20,527
Slide 20: Net sales grew well
Net sales grew well In 2012, net sales were up by 14% to EUR 88.5 million fuelled by the growth in international sales (77.4). In Finland, net sales grew by 5% and retail sales 20%. Wholesale sales decreased by 15%. The fall in wholesale sales was partly due to changes effected in the distribution n
Slide 21: Net sales by market area
Net sales by market area 2012 14% (EUR 1,000) 2012 2011* Change,% 9% Finland 52,344 49,807 5.1 Scandinavia 7,856 7,518 4.5 9% 59% Central and Southern 7,783 6,691 16.3 9% Europe North America 7,743 4,960 56.1 Asia-Pacific 12,745 8,466 50.5 2011 TOTAL 88,471 77,442 14.2 11% 6% *Due to adjustments mad
Slide 22: Net sales by market area in 2012
Net sales by market area in 2012 Finland +5%: retail sales +20%, wholesale sales -15%. Sales were boosted by the three stores opened in the last quarter of 2011 as well as the three stores opened during 2012. The comparable growth in sales by company-owned stores was 11%. Fall in wholesale sales was
Slide 23: Net sales by product line
Net sales by product line 2012 22% 35% (EUR 1,000) 2012 2011 Change,% Clothing 30,936 28,351 9.1 Interior Decoration 38,122 34,003 12.1 43% Bags 19,413 15,088 28.7 TOTAL 88,471 77,442 14.2 2011 19% 37% 44%
Slide 24: Marimekko stores
Marimekko stores 108 stores* at the end of December 2012. 120 108 100 90 80 84 76 78 80 71 55 60 40 20 0 2005 2006 2007 2008 2009 2010 2011 2012 Asia-Pacific 1 8 10 15 19 21 22 27 North America 1 3 5 5 4 5 11 16 Central and Southern Europe 2 5 5 4 4 4 5 5 Scandinavia 6 11 12 10 8 8 10 12 Finland 45
Slide 25: Operating result fell short of expectations
Operating result fell short of expectations In 2012, the operating profit fell by 43% and was EUR 2.0 million during 2012 (3.5). A drag on operating profit was exerted by the loss posted by stores in Sweden and the United States at the launching stage, expenses related to expansion of business, and
Slide 26: High investments continued, but were lower than in 2011
High investments continued, but were lower than in 2011 Gross investments were EUR 7.6 million (9.2) representing 9% of net sales (12%). Most of the investments were devoted to building new stores and renovating the Herttoniemi property. mEUR 4 3,5 3 2,5 2012 2 2011 1,5 2010 1 0,5 0 Q1 Q2 Q3 Q4
Slide 27: Key figures
Key figures 2012 2011 Change, % Net sales, EUR 1,000 88,471 77,442 14.2 Proportion of international sales, % 40.8 35.8 EBITDA, EUR 1,000 5,573 5,744 -3.0 Operating profit, EUR 1,000 2,019 3,528 -42.8 Operating profit margin, % 2.3 4.6 Profit for the period, EUR 1,000 1,100 2,826 -61.1 Earnings per s
Slide 28: Share price previous 12 months
Share price previous 12 months Marimekko OMX Helsinki
Slide 29: Proposal for the dividend
Proposal for the dividend A dividend of EUR 0.55 per share was paid for 2011 to a total of EUR 4,422,000. The Board of Directors will propose to the Annual General Meeting that a dividend of EUR 0.25 per share be paid for 2012. The proposed dividends represent 178.6% of the Group’s earnings per shar
Slide 30: Market outlook and growth targets
Market outlook and growth targets The general uncertainty in the global economy is forecast to continue, and this may impact consumers’ purchasing behaviour in all of Marimekko’s market areas. The prospects for the European economic trend have deteriorated and growth is slow in the region. In the Un
Slide 31: Financial guidance
Financial guidance Due to the current market conditions and the change undergone by the company recently, it is very difficult to forecast the financial result for 2013. The Marimekko Group's net sales are estimated to grow by over 5% in 2013 and operating profit is forecast to be, at the most, at t
Slide 32: Events after the review period
Events after the review period Marimekko showed the autumn/winter 2013 fashion collection “Art of Print Making – Colour for a Season” to the local and international media and industry professionals at the Mercedes-Benz Fashion Week of Stockholm on Monday 28 January. With the show, Marimekko supporte
Slide 33: Marimekko fashion show at the Stockholm fashion week
Marimekko fashion show at the Stockholm fashion week on 28 January 2013.
Slide 34: Marimekko fashion show at the Stockholm fashion week
Marimekko fashion show at the Stockholm fashion week on 28 January 2013.
Slide 35: marimekko
marimekko