Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q1 FY23 Earnings Presentation
24 slides from Bajaj Consumer Care's earnings presentation, Aug 1, 2022
Slide 1: Bajaj Consumer Care – Investor Presentation cover letter
bajaj coNsuMER cARE August 1, 2022 DCS-CRD Listing Compliance BSE Limited Natio na l Stock Exchange of India Ltd. First Floor, New Trade Wing Exc hange Plaza , 5th Floor Rotunda Building, Plot No. C/1, 'G Block 1 Phiroze Jeejeebhoy Towers Ba ndra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Ban
Slide 2: Earnings Presentation Q1 FY23
b~aj coNsuMER CARE Earnings Presentation Q1 FY23
Slide 3: Hair Oil Market Growth Trends
Hair Oil Market Growth Trends Value Growth % Volume Growth % Key Highlights 3.5% • Hair Oil Market saw muted growth 1.8% in value terms in Q1 FY23 over 0.8% same period previous year -0.4% • Urban markets have grown while Rural markets declined -2.3% -2.7% Q1-FY23 Q1-FY23 • Inflationary pressures co
Slide 4: Q1 FY23 Financial Highlights
Q1 FY23 Financial Highlights Sales Gross Margin INR 243.8 Cr 54.6% Y-o-Y Y-o-Y 15.0% -4.1% A&P EBITDA INR 45.5 Cr INR 37.0 Cr Y-o-Y Y-o-Y 58.1% -31.0% EBITDA Margin PAT 15.2% INR 33.4 Cr Y-o-Y Y-o-Y -10.1% -31.7% Bajaj Consumer Care 3
Slide 5: Revenue Growth
Revenue Growth Sales (Rs.Crore) 260.0 243.8 104.0 240.0 Highest ever Quarterly Sales in Q1 FY23 with 220.0 200.0 212.0 216.0 20.0 30.2 84.0 64.0 44.0 I Value Growth of 15% YoY and 12.8% QoQ 180.0 6.2 24.0 160.0 4.0 - Q1 FY 22 Q4 FY22 Total Sales - Q1 FY 23 NPD Sales Bajaj Consumer Care 4
Slide 6: Sales & Marketing
NATYV SOUL Hair Masque
Slide 7: Business Highlights
Business Highlights General Trade • Retail Loyalty program has helped build NPD across urban • Bajaj Star Club program in wholesale has scaled up well • Rural Billing Efficiency has been steadily scaling up and overall rural has seen sequential scale up Modern Trade • Overall MT has grown by more th
Slide 8: ADHO paving its way across TV and Digital
ADHO paving its way across TV and Digital TV Media YouTube Social Media E-Commerce ~15 million views on YouTube 2x Hair fall Reduction Campaign on TV New Hairstyles by Amit Thakur (celebrity 3 Crore Reach on hairstylist) campaign launched in Apr & Social Media Posts ~ 3 Crore May’22 on Social Media
Slide 9: Bajaj Coco Onion: Marketing Campaign
Bajaj Coco Onion : Marketing Campaign TV Media YouTube Social Media Influencers 2x faster hair growth ~11 million views on ~1 million reach and 8% Campaign on TV YouTube engagement rate ~6.2 million reach • Ileana D Cruz’s Instagram page used to announce launch of Bajaj Coco Onion • AI technology us
Slide 10: Amla & Coconut Portfolio
Amla & Coconut Portfolio bajaj coNsuMrn cARE • Amla Share at All India level continues to be > 3% • Thrust on large packs continues Bajaj 100% Pure Coconut Oil • Steady progress being made with consistent sales in Q1 FY23 post All India Roll Out during the quarter • Focus on the Brand to grow busine
Slide 11: June'22 soap launch
WITH ALMOND OIL & VITAMINE For Soft & Glowing Skin" “Basis Clinical Study vs Untreated *Creative Visualization
Slide 12: Marketing initiatives to scale up the soap launch
Marketing initiatives to scale up the soap launch A T L PR Blast Press Release Event in Delhi (28.06.2022) with Widespread Coverage Total Reach - 11 Million | Print & digital - 6 Million | Social Media - 5 Million | Influencer Reach – 1..2 Million 2nd PR Event Planned in Lucknow in August 2022 Aggre
Slide 13: Digital Portfolio
Digital Portfolio • Bajaj 100% Pure Virgin & Cold Pressed Coconut Oil launched in June 2022 • Natyv Soul Portfolio now extended to 11 products • Listing completed on all Major Platforms – Amazon , Flipkart and Nykaa • Both Natyv Soul and Bajaj 100% Pure supported with Digital Media campaigns • Commu
Slide 14: Community Marketing: Natyv Soul
Community Marketing : Natyv Soul - - - - - - - - - - - - - - - - - - - - - - - bajajcoNSUMERCARE A community is a "tribe" of individuals who have come together for a common cause- a pain point, passion, hobby, profession or life-stage. 80 million people in India use Facebook groups and globally 1.8
Slide 15: Business Operations
Business Operations l_i~(::1 (C v i, ~1 -
Slide 16: Key Raw Materials
Key Raw Materials Refined Mustered Oil (RMO) Price (INR / KG) Refined Mustard Oil (RMO) 178 160 160 Due to the ban in exports of palm oil and 156 145 imposition of export duty by Indonesia, prices 117 124 105 of palm and other edible oils have gone up 89 significantly in Q1. Since the mustard crop i
Slide 17: Cost savings initiatives
Cost savings initiatives • To mitigate the inflationary trend, cost saving initiatives are being driven to bring structural reduction in material costs • Value engineering : Optimisation of specifications of glass and PET bottles • Alternate vendor development/transportation : Alternate vendor devel
Slide 18: ESG
ESG Packing materials In line with 3R (Reduce, Recycle, Reuse) philosophy, we have taken the following steps in Q1 FY23 Reduce consumption of packaging material to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in • Glass: Reduction in consumption of glass bottle
Slide 19: Financials
Financials
Slide 20: Financial Performance – Q1 FY23 Standalone
Financial Performance – Q1 FY23 Standalone Particulars (Values in Rs. Crore) Q1 FY22 Q4 FY22 Q1 FY23 YoY% QoQ% Net Sales 212.0 216.0 243.8 15.0% 12.8% Other Operating Income 3.3 3.3 2.9 -11.4% -11.0% Total Operating Income 215.3 219.3 246.7 14.6% 12.5% Cost of Goods sold 87.6 94.7 110.7 26.4% 16.9%
Slide 21: Financial Performance – Q1 FY23 Consolidated
Financial Performance – Q1 FY23 Consolidated Particulars (Values in Rs. Crore) Q1 FY22 Q4 FY22 Q1 FY23 YoY% QoQ% Net Sales 213.4 215.0 246.5 15.5% 14.7% Other Operating Income 3.3 3.3 2.9 -11.4% -11.0% Total Operating Income 216.7 218.2 249.4 15.1% 14.3% Cost of Goods sold 87.4 93.8 111.1 27.0% 18.4
Slide 22: Expenses To Sales Trend – Standalone
Expenses To Sales Trend – Standalone Material Cost Advertisement & Sales 43.8% 45.4% Promotion 41.3% 19.0% 18.7% 13.6% Q1FY22 Q4FY22 Q1FY23 Q1FY22 Q4FY22 Q1FY23 Employee Benefit Other Expenses Expenses 12.1% 12.6% 10.8% 10.5% 8.8% 9.3% Q1FY22 Q4FY22 Q1FY23 Q1FY22 Q4FY22 Q1FY23 Bajaj Consumer Care 21
Slide 23: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 24: Thank You
Thank You •