Web Travel Group Limited · ASX:WEB
Web Travel — Webbeds Group — Investor Presentation (November 2014)
9 slides from Web Travel's investor presentation, Nov 26, 2014
Slide 1: ZUJI Hong Kong Investor Briefing
For personal use only ZUJI Hong Kong Investor Briefing November 26th Hong Kong
Slide 2: The Team
The Team For personal use only Charlie Wong CEO Head of Site Customer Marketing Head of Business Finance Performance & Service Manager Development Manager Content Operations Mgr Product & Snr Customer Assistant Merchandizing Service Marketing Mgr Mgr Executive Travel Web Production Operations Mgr Ex
Slide 3: The Awards
The Awards For personal use only #1 in Travel Retail Online Sales Category Best Ad Copy Awards 2014 (5 consecutive years) U Travel Awards 2014 – Best OTA Excellence in Search Marketing - Bronze Hong Kong
Slide 4: Zuji HKG – A Challenging Year
Zuji HKG – A Challenging Year • Depressed Demand For personal use only – Umbrella movement • Heightened competitive landscape – Margin compression • Confident we have the flexible, stable foundation to defend and rebuild • Scalable cloud based architecture • Chinese language site • Mobile site • App
Slide 5: HKG Market User Devices and Behavior
HKG Market User Devices and Behavior For personal use only • Hotel added to mobile site by end of year • iOS and Andriod apps to be in market by end of Q3 Source: GfK HKG Travel Purchase Journey (Aug 2014) Hong Kong
Slide 6: Zuji HKG User Devices
Zuji HKG User Devices For personal use only 20% 11% 53% 47% 69% Source: ZUJI HKG Google Analytics Hong Kong
Slide 7: Zuji HKG Traffic Sources
Zuji HKG Traffic Sources For personal use only LANGUAGE CHANNELS 52% 48% Social Others Email 4% 2% 6% Chinese English SEO 27% 90% Referral 82% 80% 9% 70% 60% 50% Affiliates 40% GEO 13% 30% 20% 10% 3.10% Direct 2.50% 2% 1.90% 20% 0% SEM HK China Australia USA Macau 19% Source: ZUJI HKG Google Analyti
Slide 8: ZHK 2015 - 2016 Priorities
ZHK 2015 - 2016 Priorities #1 Travel agency in Hong Kong For personal use only Consolidate Mkt Accelerate Future Initiatives Leadership Growth Trajectory Additional Payment Brand Re-launch Exclusives Options Digital Channel Multi Currency / Optimization LCC Language Members Content / Margin Acquisit
Slide 9: Thank You
For personal use only Thank You
Webbeds Group — Investor Presentation (November 2014) on 6ix