Lbg Media Plc · LSE:LBG
Lbg Media — H1 2025 Earnings Presentation
35 slides from Lbg Media's earnings presentation, Jun 24, 2025
Slide 1: Half Year Results 2025
HALF YEAR LBG 9025 L RESULTS 2025 SIX MONTHS T0 31 MARCH 2025 24 JUNE 2025
Slide 2: Positive Momentum in H1 25
POSITIVE MOMENTUM IN H1 25 al DOUBLE DIGIT REVENUE AND PROFIT GROWTH cy) ee HEALTHY PIPELINE ® U.S. DELIVERING SIGNIFICANT+$1M CLIENTS Q LEADERSHIP AND CULTURE SUPPORTS SCALING O CONTINUED DIVERSIFICATION OF REVENUES T GLOBAL AUDIENCE UP T0520m LBG MEDIA H125 RESULTS
Slide 3: Social
SOCIAL *LADbible Group received 85.3B views over the past 365 days across Facebook, TikTok and YouTube. When this is calculated against the number of seconds in 365 days (31,536,000) this comes to 2,705 views each second. Both IG and X views cannot be calculated **47.6m - Source: Comscore MMX Multi-
Slide 4: 04
04
Slide 5: Who We Are: Our Model
WHO WEAREOUR MODEL Hi 25 REVENUES (£m) o.1m WE ENGAGE WITH BRANDS AND SOCIAL PLATFORMS TO GENERATE REVENUES IN TWO WAYS DIRECT 7 INDIRECT Content for brands and Revenues we share with social media media agencies to reach platforms and web programmatic young adults online partners that place adverts
Slide 6: In the Market
IN THE MARKET IN EVERY REGION OF THE WORLD OVER 70% GEN Z AND MILLENNIAL PURCHASING POWER KEY TRENDS: DIGITAL ADVERTISING AND INFLUENCE OF MILLENNIALS AND GEN Z AUDIENCE 06
Slide 7: Why We Win
WHY WE WIN (ALL TINE ENGAGEMENTS REFERSTO THE CUMULATIVE NUNBER OF USER INTERACTIONS WITH OUR CONTENT ACROSS ALL PLATFORMS SINCE TRACKING BEGAN. 07 ¢ AUDIENCE ¢ LBG BRAND ¢ ATTRACTIVE TO CONTENT ¢ GROWING AD AT SCALE POWER BRANDS & CELEBS RELEVANCE REVENUES 2 Bap I bas I Bae PROPRIETARY TOOLS ADVERT
Slide 8: Financial Review
FINANCIAL REVIEW H1 25
Slide 9: Revenue +13%
REVENUE +13% DEMAND DRIVEN BY LONG-TERM TRENDS: DOMINANCE OF DIGITAL AND PURCHASING POWER OF YOUNG ADULTS +13% ORGANIC GROWTH 09
Slide 10: Revenue +8%
REVENUE +8% BECOMING INCREASINGLY INTEGRAL TO CORPORATE MARKETING STRATEGIES 78% 27% REPEAT BRIEF REVENUE CONVERSION 10
Slide 11: Revenue +18%
REVENUE +18% DIVERSE INDIRECT REVENUES PROVIDE RESILIENCE & REINFORCES SUSTAINABILITY OF GROWTH 1 WEB SESSIONS REFLECTS UNIQUE INTERACTIONS WITH OUR WEBSITE IN 5M 520M THE 6 MONTHS TO THE END OF MARCH 2025. 2 AUDIENCE NUMBERS REFLECT SOCIAL FOLLOWERS, UNIQUE PODCAST DAILY WEB GLOBAL LISTENERS AND AV
Slide 12: Strategic Investments to Capture Growth Opportunities
+2% STRATEGIC INVESTMENTS TO CAPTURE GROWTH OPPORTUNITIES OTHER COSTS INCLUDE DEPRECIATION, AMORTISATION, SHARE BASED PAYMENTS AND EXCEPTIONAL ITEMS 12
Slide 13: EBITDA +18%
EBITDA +18% EBITDA CONTINUES TO BENEFIT FROM OPERATIONAL LEVERAGE 28% ADJUSTED EBITDA 1 ADJUSTED EBITDA MARGIN IS ADJUSTED EBITDA DIVIDED BY GROUP MARGIN 1 REVENUE REPRESENTED AS A PERCENTAGE 13
Slide 14: Cash
CASH 110% ADJ. CASH EXCELLENT CASH CONVERSION 1 PERFORMANCE 1 CASH CONVERSION IS OPERATING CASH FLOW DIVIDED BY ADJUSTED EBITDA 14
Slide 15: Indicators
INDICATORS UNPARALLELED ENGAGEMENT AND REACH FOR OUR CONTENT 1 AUDIENCE NUMBERS REFLECT SOCIAL FOLLOWERS, UNIQUE PODCAST LISTENERS AND AVERAGE MONTHLY WEBSITE USERS IN THE 12 MONTHS TO THE END OF MARCH 2025. 2 WEB SESSIONS REFLECTS UNIQUE INTERACTIONS WITH OUR WEBSITE IN THE 12 MONTHS TO THE END OF
Slide 16: Capital Allocation Update
CAPITAL ALLOCATION UPDATE EARN-OUT BENEFIT TRUST M&A PIPELINE NET CASH POSITION LBG MEDIA H125 RESULTS
Slide 17: Strategic Review
STRATEGIC REVIEW H1 25
Slide 18: Strategic Progress
STRATEGIG PROGRESS S “gS U GREAT PROGRESS UK DIRECT- STRENGTHENED SOCIAL - CONTINUE TO GROW INU.S. AND MANAGEMENT TEAM AUDIENCE AND SCALE QUICKLY BETCHES AND BUILDING KEY ADAPTING TO CHANGES IN PARTNERSHIPS SOCIAL PLATFORMS Be Fd ay EMBRACING Al IN NEW AND CONTENT EXCITING PRODUCTION AND INTELLECTUA
Slide 19: Platform for Scaling
PLATFORM FOR SCALING ORIGINAL CONTENT AND IP DEPLOYED ACROSS ALL MEDIA PLATFORMS PURPOSE-LED CULTURE MANAGEMENT BENCH-STRENGTH AgZgMmBA & ONGOING INVESTMENT, HIGHLY ACTIVE USE OF Al LBG MEDIA H125 RESULTS
Slide 20: Driven Work
DRIVEN WORK • We partnered with Women’s Aid to launch a powerful campaign aimed at raising awareness of coercive control and domestic abuse among younger audiences. • Using LADbible’s platform to reach millions, the campaign leveraged the aspirational ‘van life’ trend, juxtaposing curated social med
Slide 21: Outlook
OUTLOOK SCALABLE MODEL IN A MARKET WITH LONG-TERM STRUCTURAL GROWTH DRIVERS 21
Slide 22: Q&A
Q&A 22
Slide 23: Thank You
THANK YOU CONTACT US: INVESTORS@LADBIBLEGROUP.COM 23
Slide 24: Appendix
APPENDIX 24
Slide 25: Win
WIN SCALE & RELEVANCE DISTRIBUTION, BRAND AUDIENCE AD CONTENT CREATION DATA & INSIGHTS & CELEBRITY & ENGAGEMENT REVENUES ATTRACTION 25
Slide 26: Revenue: Direct and Indirect
REVENUE DIRECT INDIRECT SOCIAL WEB • • • • • • • 26
Slide 27: Journey
2015 JOURNEY 2024 2021 12BN 2006 2012 VIEWS 503M LBG IS FOUNDED – AUDIENCE FIRST CONTENT & WEBSITE LAUNCH 34M LISTING ON LSE AS LBG MEDIA PLC GLOBAL LAUNCH OF FOLLOWERS THE IPHONE & FACEBOOK FINANCIAL CRISIS – DIGITAL SPEND OVERTAKES NEWSPAPER AD SPEND DECLINES NEWSPAPER STEP-CHANGE M&A AND FURTHER
Slide 28: Since IPO
SINCE IPO H1 25 H1 24 H1 23 H1 22 H1 21 Total Group Revenue 43.9 38.9 37.4 29.7 21.9 (£m) Revenue growth 13% 4% 26% 36% 59% Adjusted EBITDA (£m) 12.2 10.3 12.8 6.3 6.3 Margin 27.8% 26.4% 34.1% 21.2% 28.9% Cash at end of period 32.9 19.8 33.4 32.1 6.7 (£m) 2 28 4
Slide 29: Currency
CURRENCY THE GROUPS KEY FX EXPOSURES & INTERNAL RATES WE EXPECT TAX RATE OF TO SUPPORT MODELLING: APPROXIMATELY 27% IN FY25 AND EXPECT THIS TO REMAIN CONSISTENT IN THE MEDIUM TERM: Currency (vs GBP) US Dollar Tax rate % of GROUP REVENUE ~45% % BUDGET RATE 1.25 Blended Statutory Rate 24.5 FX SPOT (as
Slide 30: Per Share
PER SHARE HY 2025 HY 2024 CHANGE CHANGE £'000 £'000 £'000 % OPERATING CASH FLOW 13,368 9,811 3,557 36% TAX PAID (3,290) (1,375) (1,915) 139% NET CASH GENERATED FROM OPERATING ACTIVITIES 10,078 8,436 1,642 19% PURCHASE OF CAPEX ITEMS (197) (244) 47 (19%) PURCHASE OF INTANGIBLE ASSETS (107) (413) 306
Slide 31: EPS
EPS BASIC EPS HY 2025 HY 2024 EARNINGS PER SHARE FROM CONTINUING OPERATIONS EARNINGS, £'000 6,257 1,527 NUMBER OF SHARES, NUMBER (M) 209.1 207.9 EARNINGS PER SHARE, PENCE 3.0 0.7 DILUTED EPS HY 2025 HY 2024 DILUTED EARNINGS PER SHARE FROM CONTINUING OPERATIONS EARNINGS, £'000 6,257 1,527 NUMBER OF S
Slide 32: P&L
P&L £'000 HY 2025 HY 2024 REVENUE 43,944 38,833 NET OPERATING EXPENSES (35,578) (35,052) OPERATING PROFIT 8,366 3,781 ANALYSED AS: ADJUSTED EBITDA 12,208 10,252 DEPRECIATION (1,208) (1,259) AMORTISATION (1,241) (1,171) ASSET IMPAIRMENT - (313) SHARE BASED PAYMENT CHARGE (1,023) (1,025) ADJUSTING ITE
Slide 33: Balance Sheet
Balance Sheet £'000 HY 2025 HY 2024 FY 2024 GOODWILL & OTHER INTANGIBLES 37,100 39,748 37,330 PROPERTY, PLANT & EQUIPMENT 3,978 5,655 4,947 INVESTMENTS IN JV 2,011 690 1,195 DEFERRED TAX ASSET 159 - 274 OTHER 116 195 219 TOTAL NON-CURRENT ASSETS 43,364 46,288 43,965 TRADE AND OTHER RECEIVABLES 24,29
Slide 34: Cashflow
Cashflow £'000 HY 2025 HY 2024 FY 2024 CASH FLOWS FROM OPERATING ACTIVITIES CASH GENERATED FROM OPERATIONS 13,368 9,811 20,264 TAX PAID (3,290) (1,375) (2,638) NET CASH GENERATED FROM OPERATING ACTIVITIES 10,078 8,436 17,626 CASH FLOWS FROM INVESTING ACTIVITIES PURCHASE OF INTANGIBLE ASSETS (107) (4
Slide 35: Disclaimer
DISCLAIMER GERTAIN STATEMENTS INCLUDED OR INCORPORATED BY REFERENCE WITHIN THIS PRESENTATION MAY CONSTITUTE “FORWARD-LOOKING STATEMENTS” INRESPECT OF THE GROUP’S OPERATIONS, PERFORMANCE, PROSPECTS AND/OR FINANCIAL CONDITION. FORWARD-LOOKING STATEMENTS ARE SOMETIMES, BUT NOT ALWAYS, IDENTIFIED BY THE