Pernod Ricard SA · EURONEXT:RI
Pernod Ricard SA — Investor Presentation (January 2007)
17 slides from Pernod Ricard SA's investor presentation, Jan 25, 2007
Slide 1: Beefeater – Rebuilding a London Classic
BEEFEATER – REBUILDING A LONDON CLASSIC Christian Porta – Chairman & CEO, Chivas Brothers Ltd. 25th January 2007
Slide 2: Beefeater Gin - Key markets
Beefeater Gin - Key markets •Beefeater London Dry Gin is the world’s No.1 premium gin •It is enjoyed in over 100 countries •Beefeater sells over 2.3 million cases worldwide •No.1 Premium Gin in Spain - the world’s second largest gin market •No.3 Premium Gin in the USA - the world’s largest gin marke
Slide 3: Global Premium Gin Segment
Global Premium Gin Segment Premium Gin 06 (e) Volume: 6.7M 8.0 CAGR (03-06): +3.1% 7.0 Million 9 litre cases 6.0 5.0 4.0 3.0 2.0 1.0 0.0 2003 2005 2006 Premium Gin 6.1 6.5 6.7 • Premium Gin has seen good growth over 03-06; this trend is expected to continue in the next years. • Globally, premium whi
Slide 4: Solid growth of Beefeater in 1st half 2006/07
Solid growth of Beefeater in 1st half 2006/07 Overall +5% volume growth over 6 months (+16% value growth) Confirmed recovery in Spain (Nielsen: +2%, shipments:+10%) Brand stabilised in the USA (+1%) Strong performance in key ‘potential’ markets: Russia (+31%) UK (+16%) France (x4)
Slide 5: A New Packaging Solution
A NEW PACKAGING SOLUTION
Slide 6: Packaging development
Packaging development A new global packaging solution has been developed for Beefeater London Dry Gin to reflect the brand’s rich provenance and quality reputation. The upgraded design – Improves on-shelf standout in both on and off-trade – Builds upon the brand’s quality credentials – Enhances the
Slide 7: The new design
BEEFEATER The new design BEEFEATER LONDON DRY GIN
Slide 8: New Beefeater Advertising
NEW BEEFEATER ADVERTISING
Slide 9: Advertising development
Advertising development A new international advertising campaign has been created in conjunction with advertising agency Publicis which builds on the brand’s long association with London and is a visual representation of both Beefeater’s traditional heritage and it’s place in contemporary London. Ea
Slide 10: The campaign
BEEFEATER The campaign
Slide 11: The campaign
BEEFEATER The campaign
Slide 12: The campaign
BEEFEATE The campaign
Slide 13: The campaign
BEEFEATER The campaign
Slide 14: The campaign
BEEFEATER The campaign
Slide 15: The campaign
BEEFEATER The campaign
Slide 16: Rejuvenating the brand's home
Rejuvenating the brand’s home A significant investment has been made at Kennington Flexible conference and meeting facilities for 150 people Ability to seat 80+ for a sit down dinner A fully equipped Beefeater cocktail bar for tastings, training sessions & events Bringing the Beefeater brand to life
Slide 17: In Summary
In Summary •Continue to build on our success in Spain (Number one imported White Spirit in 2006*) •Revitalise and “premiumise” the brand in the USA •Build the brand in new and emerging markets •Build on our rich London provenance and heritage •Restore Beefeater’s premium credentials *Source: AC Niel