Chanson International Holding · NASDAQ:CHSN
Chanson International — IPO Roadshow (September 2024)
20 slides from Chanson International's IPO roadshow presentation, Sep 9, 2024
Slide 1: Chanson International Holding Corporate Presentation
Chanson International Holding (Nasdaq Ticker: CHSN) Corporate Presentation September 2024 Issuer Free Writing Prospectus dated September 9, 2024 Filed Pursuant to Rule 433 of the Securities Act of 1933, as amended Relating to Preliminary Prospectus dated September 6, 2024 Registration Statement No.
Slide 2: Free Writing Prospectus Statement
Free Writing Prospectus Statement This presentation has been prepared by Chanson International Holding (collectively with its consolidated subsidiaries and variable interest entities, the “Company," "we," "us," or "our") related to the public offering of the Company, which highlighted the basic info
Slide 3: Forward Looking Statements
Forward Looking Statements This presentation contains forward - looking statements that reflect our current expectations and views of future events, all of which are subject to risks and uncertainties . Forward - looking statements give our current expectations or forecasts of future events . You ca
Slide 4: Offering Summary
Offering Summary See offering documents for further risks and disclosures. There is no guarantee that any specific outcome will be achieved. I nve stments may be speculative, illiquid and there is a risk of loss. Past information is not indicative of future results. 4 Chanson International Holding I
Slide 5: Company Profile
Company Profile We manufacture and sell a wide selection of bakery products, seasonal products and beverage products; we also offer eat - in services in some of our stores. Notes: * As of August 2024 ** As of December 2023 See offering documents for further risks and disclosures. There is no guarant
Slide 6: Competitive Strengths
Competitive Strengths 6 3 4 Trendy Brand Reflecting Healthy Food Concepts Strict Quality Control Advantageous Information Management System 1 Advanced Industry Research and Constant Product Innovation Well - Developed Distribution Network in Xinjiang Experienced Management and Professional Teams 2 3
Slide 7: Growth Strategies
Growth Strategies Increase Brand Awareness Keep Implementing Healthy and Nutritious Diet Principles in Product Development Enhance In - Store Customer Experience and Customer Services Expand into New Markets by Opening New Stores 01 02 03 04 7 See offering documents for further risks and disclosures
Slide 8: Corporate Structure
Corporate Structure Danton Global Limited British Virgin Islands, 2019 Haily Global Limited British Virgin Islands, 2019 Public Shareholders Chanson International Holding Cayman Islands, 2019 Jenyd Holdings Limited Hong Kong, 2019 Deen Global Limited British Virgin Islands, 2019 Xinjiang United Fami
Slide 9: Marketing and Sale Strategies
Marketing and Sale Strategies 9 China Stores and the U . S . Stores determine their product prices on the basis of various factors, including the consumption power of their targeted customer groups, market demand for specific products, product cost, prices of competitive products, and the macroecono
Slide 10: Our Products
Our Products 10 707+ types of bakery products and seasonal products 108 types of eat - in menu items and bakery products and beverage products* Bakery products : packaged bakery products, birthday cakes, and made - in - store pastries Seasonal products : mooncakes and zongzi Beverage products : stor
Slide 11: Our Operations in China
Our Operations in China R&D Production Transportation Distribution 11 Members of our PRC R&D team have d ecades of experience in the bakery industry . We produce packaged bakery products for our PRC stores at our central factory, make birthday cakes and pastries in store, and contract third - party
Slide 12: Distribution Channels in China Stores
Distribution Channels in China Stores Third - Party Platforms Digital Platforms 01 02 03 12 • We have 46 stores in China in two cities of Xinjiang, namely Urumqi and Changji , as of the date of this presentation . • We operate an online store that is linked to the official account of the PRC Stores
Slide 13: Distribution Channels in the U.S. Store
Distribution Channels in the U.S. Store Third - Party Delivery Partners Digital Platforms 01 02 03 13 • We have 3 stores in New York City . Patisserie Chanson and Thyme Bar in Chanson 23 rd Street, Patisserie Chanson in Chanson 3 rd Ave and Chanson Broadway, as of the date of this presentation . • C
Slide 14: The U.S. Stores
The U.S. Stores 14 Chanson 23rd Street Operates Patisserie Chanson, a modern European - style café and eatery that specializes in the art of making French - style viennoiseries and pastries. Operates Thyme Bar, a cocktail bar, which offers various to - go cocktails. Chanson 3rd Ave O perates Patisse
Slide 15: Customers
Customers Both corporate and individual customers can get membership cards, add money onto the cards, and use them to purchase products in our PRC Stores . As of December 2023 , we had approximately 5 82 , 0 00 members . Substantially all of sales of the U . S . Stores are to individual customers .
Slide 16: Management Team
Management Team • Mr . Li has been our Chief E xecutive O fficer since September 2022 , our Chairman since September 2020 , and our Director since July 2019 . • Mr . Li served as the Chief E xecutive O fficer of Xinjiang United Family from May 2016 to January 2018 and from August 2015 to January 201
Slide 17: Board of Directors
Board of Directors 17 Chairman and Chief Executive Officer Independent Director Independent Director Independent Director Independent Director • Mr . Li has been our Chief E xecutive O fficer since September 2022 , our Chairman since September 2020 , and our Director since July 2019 . • Mr . Li serv
Slide 18: Financial Highlights
Financial Highlights Million USD Revenue, Gross Profit and Net Income 18 Revenue Gross Profit Net Income Note: Fiscal year end is December 31. 14.70 13.27 17.25 6.93 6.10 8.15 0.51 (1.29) 0.03 FY2021 FY2022 FY2023 47.2% 46.0% 47.2% FY2021 FY2022 FY2023 Gross Margin See offering documents for further
Slide 19: Financial Highlights Revenue Breakdown
22.2% 25.0% 52.8% FY2021 Financial Highlights Revenue Breakdown 91.7% 8.3% FY2022 U.S. China 91.4% 8.6% FY2021 29.6% 16.2% 54.2% FY2022 Bakery Products Eat - in Services Beverage Products Bakery Products Other Products 87.1% 71.6% 82.9% 12.9% 28.4% 17.1% FY2021 FY2022 FY2023 China U.S. 19 Note: Fisc
Slide 20: Contacts
Contacts Chanson International Holding 20 Email: IR@chansoninternational.com Address: B9 Xinjiang Chuangbo Zhigu Industrial Park No. 100 Guangyuan Road, Shuimogou District Urumqi, Xinjiang, China 830017 Joseph Stone Capital, LLC Email: corporatefinance@josephstonecapital.com Address: 29 Broadway #18
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