Bluescope Steel Limited · ASX:BSL
Bluescope Steel — QUT Business Leaders Forum (March 2004)
14 slides from Bluescope Steel's conference presentation, Mar 5, 2004
Slide 1: Executing a growth strategy
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Slide 2: Another strong net profit of $227m for Half Year to 31 Dec 2003
Another strong net profit of $227m for Half Year to 31 Dec 2003 Interim dividend increased by 33% to 12 cents (fully franked) $260 million returned to shareholders via share buyback Strong balance sheet — gearing of 9% Page 2
Slide 3: BlueScope Steel Share Price Appreciation
BlueScope Steel Share Price Appreciation 210.0 7 --+-+=-- ome BSL — S&P/ASX100 190.0 170.0 150.0 130.0 110.0 iu 70.0 15/07/2002 15/09/2002 18/11/2002 15/01/2003 15/03/2003 15/05/2003 18/07/2003 15/09/2003 15/11/2003 18/01/2004
Slide 4: BlueScope Steel Operations
- BlueScope Steel Operations North Wlinois America Pennsylvania Buildings | North Carolina Group Texas A California Tennessee (Liberty) Monterrey (Mexico) BlueScope Steel Missouri (H.O.) Production (Steel, coating/painting) Vistawall | Texas © Roll Forming Sites (components) ° Tennessee ® Service Ce
Slide 5: Strategy - China Business Integration
‘Strategy - China Business Integration * Located 80kms west of Shanghai * Metallic Coating Line - 250,000tpa Paint Line - 150,000tpa Slitter / Recoil Facility - 20,000tpa * Capital cost A$280m * Start production mid-CY2006 Artist’s Impression
Slide 6: In China, the first thing you see is made in Australia
ii ia oe ee TTT ETT, TAA | IN CHINA, THE FIRST THING YOU’ i IS MADE IN AUSTRALIA. le . | oh ii, ) i, i) i) i i) \| |) : ] " |; j wen. a i| i! i) i, | i ii. i) i) ii, i| i, i| i| i) AACA AAAAOTTAATNOOT OOOO |
Slide 7: Strategy - Growth Staircase
) rategy - - Growth Staircase CHINA” Metallic +250,000t BLUESCOPE Painted +150,000t STEEL cn NEW ZEALAND. Metallic +24, 000t/a and Painted aL 00a FY2004 FY2005 FY2006 FY2007 aa
Slide 8: Strong Demand in ASEAN Countries
Strong Demand in ASEAN Countries = ~ ‘+ Apparent Steel Consumption — South East Asian Countries 40000 7 8000 —e— THAILAND WA —=— MALAYSIA 6000 \ —a— VIETNAM —— x Ln xt INDONESIA —, —- PHILIPPINES 4000 fT ooo rr f —e— SINGAPORE 2000 ae EE FEEFEEPFE SS SS Source: SEASI, IIS! Page 8
Slide 9: Safety - World Class Performance
Injuries resulting in lost time per million man-hours worked _ Safety-World Class Performance Further 26% improvement in Lost Time Injury Frequency Rate... Our Goal is Zero Harm 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004-1H * Inciudes contractors from 1996 Page $
Slide 10: Board
Board G Bie | GRAHAM KRAEHE RON McNEILLY KIRBY ADAMS Chairman Deputy Chairman MD & CEO | TAN YAM PIN JOHN CRABB DIANE GRADY KEVIN McCANN PAUL RIZZO Non-Executive Director | Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director Z
Slide 11: Backward Integration Strategy
* Establish Brand + Lysaght safes offices * Import Lysaght products - Backward Integration Strategy * “Typical” BlueScope Steel Asian business development + In-country Lysaght manufacturing * Grow Lysaght scale and capability + Expand product & solutions capability STi eS * Import coil - direct or t
Slide 12: Backward integration strategy
_ Backward integration strategy Start-Up Dates Roll forming Malaysia 1996 1975 + Singapore 1965 + Brunei 1980 indonesia 1995 1973 Thailand 1995 1988 Expanding Construction 1993 Announced 1995 BiueScope Steel (excl USA & Butler) Production (Steel, coating & painting) © Roll Forming Sites @ Service Ce
Slide 13: Downstream, Value Added
s eee Downstream, Value Added Painted i Metallic : Coated sold Roll Branded | Metallic c ) Goa ate d _ 7
Slide 14: Gey
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