Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (September 2007)
4 slides from Alma Media Oyj's investor day presentation, Sep 12, 2007
Slide 1: CMD 12.9.2007 Riikka Wulff - Mikko.fi
™N » CMD 12.9.2007 Riikka Wulff @ mikko.fi
Slide 2: Who is Mikko?
Who is Mikko? • Mikko.fi is Alma Media’s new Online Marketplace for wide variety of products • concentrates on C-2-C and B-2-C, particularly SME’s • uses the general platform of Alma Media’s Marketplaces, combining the know- how gathered from Etuovi.com and Autotalli.com • Offers comprehensive tools
Slide 3: Mikko.fi is professional in cross promotion
Mikko.fi is professional in cross promotion • Mikko.fi is not only an Online Marketplace, it is also a new brand of Alma Media’s newspapers classified section • enables trading on a local and on a national basis • Ads from web to the newspaper, readers from newspaper to web • the newspaper readers g
Slide 4: Business Goals
Business Goals • Vision is to be the market leader by 2010 • measured by unique visitors and the amount of ads • the goal is to be a site where thousands of items are traded every day • Break-even point by 2010 • Mikko.fi is profitable business by itself, but it also provides sales to the newspapers