Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Day (2019)
20 slides from Anheuser-busch Inbev Sa/nv's investor day presentation, 2019
Slide 1: Anheuser-Busch InBev Investor Seminar 2019
Anheuser-Busch InBev Investor Seminar 2019 ABInBev
Slide 2: Legal Disclaimer
Legal Disclaimer Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the C
Slide 3: Other Styles: Premium, Super Premium
OTHER STYLES Premium Super Premium
Slide 4: Marcelo 'Mika' Michaelis, President, Brewers Collective
Marcelo ‘Mika’ Michaelis President, Brewers Collective Hometown: Sao Paulo, Brazil Time at ABI: 17 years Favorite Beer: Golden Road Wolf Pup
Slide 5: 5 Priorities
5 PRIORITIES 1 EXPAND CORE PLUS 2 LEAD & DEVELOP SUPER PREMIUM 3 DISRUPT PREMIUM 4 STABILIZE SHARE OF MAINSTREAM 5 CAPTURE GROWTH BEYOND BEER
Slide 6: Who Is Brewers Collective
WHO IS Source: IRI TUS Dollar Sales, Q1 2019
Slide 7: What's Going On in Craft? Local Is Key
WHAT’S GOING ON IN CRAFT ? CONSUMER LOCAL IS LED CULTURAL KEY INNOVATION RELEVANCE
Slide 8: What's Going On in Craft? Local Is Key
WHAT’S GOING ON IN CRAFT ? 12x the Growth of National Avg. Craft Industry Growth Brands 1% LOCAL IS National Regional Local KEY Source: IRI TUS Dollar Sales Q1 2019
Slide 9: What's Going On in Craft? Innovation Led
WHAT’S GOING ON IN CRAFT ? 8% 7% Innovation in Craft represented 85% of Dollar Sales growth in 2018 CONSUMER Liquid Innovation 85% Existing brands LED New breweries INNOVATION Source: IRI TUS Dollar Sales FY 2018
Slide 10: What's Going On in Craft? Cultural Relevance
WHAT’S GOING ON IN CRAFT ? 7,000+ All of them fighting for Craft Breweries last year attention 7,345 4,628 CULTURAL RELEVANCE 2015 2016 2017 2018 Source: Brewers Association
Slide 11: How Are We Doing? Q1 2019 Growth
HOW ARE WE DOING ? Q1 2019 Growth US Craft Industry 1% Source: IRI TUS Volume Sales Q1 2019
Slide 12: Our 2019 Plan
OUR 2019 PLAN Three Jobs to be Done WIN IN STAY AHEAD CUT HOME OF EMERGING THROUGH MARKETS TRENDS THE CLUTTER
Slide 13: Win in Home Markets
WIN IN HOME MARKETS Mindset: Act like a big brand in home markets RIGHT EXPERIENCES RIGHT PEOPLE RIGHT PORTFOLIO
Slide 14: Our Home Markets Are Accelerating
OUR HOME MARKETS ARE ACCELERATING Home Market 34% Growth Trends 21% 11% 12% 2017 H1 2018 H2 2018 Q1 2019 Source: IRI Brewers Collective Home Market Volume Sales Combined 2017, 2018, and Q1 2019
Slide 15: Stay Ahead of Emerging Trends
STAY AHEAD OF EMERGING TRENDS Mindset: Win key styles and key consumers
Slide 16: Our Innovations Are Market Leading
OUR INNOVATIONS ARE MARKET LEADING Q1 2019 Brewers of Total Craft Out of Top 10 Collective Innovation Craft Innovations represents Dollar Sales in Dollar Sales 1 2 3 4 5 Source: IRI TUS Craft Innovation Dollar Sales Q1 2019
Slide 17: Cut Through the Clutter
CUT THROUGH THE CLUTTER Mindset: Earn more impressions, faster
Slide 18: So Far, Our Plan Is Working
SO FAR, OUR PLAN IS WORKING WIN IN STAY AHEAD CUT HOME OF EMERGING THROUGH MARKETS TRENDS THE CLUTTER
Slide 19: Accelerating Growth
ACCELERATING GROWTH 19% 12% 12% 2017 2018 Q1 2019 Source: STRs 2017, 2018, Q1 2019 vs. Year Ago
Slide 20: Thank You
THANK YOU