Fiskars Oyj Abp · OMXHEX:FSKRS
Fiskars Oyj Abp — Fiskars Group — Investor Presentation (November 2018)
26 slides from Fiskars Oyj Abp's investor presentation, November 2018
Slide 1: Making the everyday extraordinary
Making the everyday extraordinary
Slide 2: Fiskars in 2017
Fiskars in 2017 Net sales by segment Net sales by brand Net sales by geographic area Living Key categories: Tabletop 573.9 € m 25% 35% 13% Interior décor Gifting 49 % 7% 48% 39% Functional Key categories: Gardening 607.8 € m 7% 8% 9% 9% School, office and craft Kitchen Watering Outdoor 51 % Fiskars
Slide 3: Building a family of iconic lifestyle brands
Building a family of iconic lifestyle brands ⓒ Fiskars 2018. Company confidential. November 2018 3
Slide 4: Making the everyday extraordinary
Making the everyday extraordinary The leading A Danish luxury Empowers A design brand Continuously outdoor gear porcelain brand Enables people everyday that provides a provides new brand that that elevates to celebrate Irish creativity to progressive perspectives of empowers people memorable convivi
Slide 5: Building a family of iconic lifestyle brands
Building a family of iconic lifestyle brands 1649 1967 2008 2016 Fiskars Fiskars manufactures Integrated consumer Boats and ironworks the world’s first plastic goods company container founded handled scissors strategy launched gardening businesses divested 1883 1986 2014 Fiskars becomes Gerber Water
Slide 6: Fiskars Group
Fiskars Group Fundamentals Vision Strategy Values Sustainability Creating a positive, Building a Innovation Promoting creativity lasting impact on family of iconic Integrity Challenging disposability our quality of life lifestyle brands Accountability Empowering people Teamwork Purpose Making the ev
Slide 7: SBU Living
SBU Living Offers premium and luxury products for tabletop, giftware and interior décor ⓒ Fiskars 2018. Company confidential. 7
Slide 8: Strategic business unit Living in brief
Strategic business unit Living in brief English and Crystal Living Net sales, EUR million – Comparable EBITA,% 200 150 20.4% 13.4% Scandinavian Living 100 7.3% 50 2.1% 3.0% 0 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 ⓒ Fiskars 2018. Company confidential. November 2018 8
Slide 9: SBU Living – Well balanced footprint
SBU Living – Well balanced footprint Europe 52% Americas 22% *Living 2017 net sales by region Asia-Pacific 26% ⓒ Fiskars Group 2018. Company confidential. November 2018 9
Slide 10: SBU Living – Category split
SBU Living – Category split Key categories by brand (% of Living net sales 2017) Dinnerware 45% Drinkware 17% Interior 23% Other 15% Key international brands Regional brands ⓒ Fiskars Group 2018. Company confidential. November 2018 10
Slide 11: SBU Living – sales channels
SBU Living – sales channels Share of 2017 net sales Direct channel includes our own: • Stores (currently 8% of total number of locations) Direct: ~33% • Shop-in-shops (64%) Total e-commerce: • Outlets (28%) ~15% • E-commerce Wholesale: ~60% Indirect e-commerce represents those Hospitality: >5% custo
Slide 12: SBU Functional
SBU Functional Provides tools for use in and around the house as well as outdoors ⓒ Fiskars 2018. Company confidential. November 2018 12
Slide 13: Strategic business unit Functional
Strategic business unit Functional Our brands Net sales, EUR million – Comparable EBITA,% 200 150 15.7% 14.6% 14.2% 100 10.0% 50 0.8% 0 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 ⓒ Fiskars 2018. Company confidential. November 2018 13
Slide 14: SBU Functional – Well balanced footprint
SBU Functional – Well balanced footprint Europe Canada 40% <5% U.S. >50% South America Asia-Pacific <5% <5% ⓒ Fiskars Group 2018. Company confidential. November 2018 14
Slide 15: SBU Functional – Category split
SBU Functional – Category split 13% 18% Outdoor School, office & craft (SOC) 2% Fixing 13% 45% Watering Gardening 10% Cooking ⓒ Fiskars Group 2018. Company confidential. November 2018 15
Slide 16: SBU Functional – Sales channels
SBU Functional – Sales channels Distribution fully Work with some of Strong trade through indirect the largest retailers partnerships is one channels globally of our strengths E-commerce in Functional • Total indirect e-commerce: >5% of 2017 net sales • Share of total e-commerce higher in the Americ
Slide 17: Other
Other Other segments contains the corporate headquarters, shared services, investment portfolio and real estate unit. ⓒ Fiskars 2018. Company confidential. November 2018 17
Slide 18: Net sales and profitability development
Net sales and profitability development 1,200 +8% 55% 1,000 50% 800 43.2% 45% 42.5% 40.9% 41.0% 600 38.7% 40% 36.7% 35.4% 35.0% 400 33.5% 35% 200 30% 0 25% 2009 2010 2011 2012 2013 2014 2015 2016 2017 Net sales, EUR million Comp. gross profit Net sales CAGR ⓒ Fiskars 2018. Company confidential. Nove
Slide 19: Main markets for the key international brands
Main markets for the key international brands Americas Europe Asia-Pacific Fiskars Gerber Iittala Royal Copenhagen Wedgwood Waterford Sales split in 2017 November 2018 19
Slide 20: Long-term financial targets
Long-term financial targets Growth Profitability (updated on 8.11.2018) The average annual net sales growth to EBITA margin to reach 12% exceed 5%, through a combination of Previously: to exceed 10% organic growth and targeted acquisitions Dividend Capital structure Fiskars aims to distribute a stab
Slide 21: SKU reduction ongoing
SKU reduction ongoing Number of Stock Keeping Units (SKU) Sales / SKU, EUR 40,000 80,000 Targeting to reach the previous high in sales / SKU 35,000 70,000 30,000 60,000 25,000 50,000 20,000 40,000 15,000 30,000 10,000 20,000 5,000 10,000 0 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Roy
Slide 22: Seasonalities creating balanced income profile
Seasonalities creating balanced income profile Net sales Comparable EBITA 1% 11% 14% 14% 11% 9% 31% 20% 17% 16% 11% 12% 14% 10% 4% 3% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Living Functional Living Functional Seasonal distribution by quarter and business (average 2016-17). Percentages as share of total full year g
Slide 23: Cash flow has increased
Cash flow has increased Cash flow from operating activities before financial items and taxes EUR million 160 140 120 100 80 60 40 20 0 -20 -40 -60 -80 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2015 2015 2015 2015 2016 2016 2016 2016 2017 2017 2017 2017 2018 2018 2018 Quarterly Rolling 12m ⓒ Fiska
Slide 24: Nine years of base dividend growth
Nine years of base dividend growth We aim to distribute a stable, Dividend per share (DPS) history 2009–2017 over time increasing dividend, EUR to be paid biannually 1.60 2.60 1.40 1.30 1.20 1.00 0.80 0.75 0.70 0.71 0.72 0.65 0.67 0.68 0.60 0.62 0.60 0.52 0.36 0.40 0.20 0.35 0.36 0.00 2009 2010 2011
Slide 25: Disclaimer
Disclaimer • This presentation contains forward-looking statements that reflect management’s current views with respect to certain future events and potential financial performance. Although Fiskars believes that the expectations reflected in such forward-looking statements are reasonable, no assura
Slide 26: Making the everyday extraordinary
Making the everyday extraordinary
Fiskars Group — Investor Presentation (November 2018) on 6ix