Coca-cola Company (the) · NYSE:KO

Coca-cola Company (the) — The Coca-Cola Company — Goldman Sachs Global Staples Forum 2015

10 slides from Coca-cola Company (the)'s conference presentation, May 12, 2015

  1. Slide 1: North America Update

    North America Update May 12, 2015 Sandy Douglas President, Coca-Cola North America Goldman Sachs Global Staples Forum

  2. Slide 2: Forward-Looking Statements

    Forward-Looking Statements This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expres

  3. Slide 3: Coca-Cola North America Strategy and Key Metrics

    Coca-Cola North America Strategy and Key Metrics BUILD CREATE DRIVE Strong Customer Capability Valuable Value to Sustain and Repeat Brands Key 1 Incidence 2 Revenue 3 Transactions Metrics 4 Margin Growth 5 Value Share 3

  4. Slide 4: Improved Advertising and Strong Marketing Programs

    Improved Advertising and Strong Marketing Programs QUALITY AND QUANTITY STRONG PROGRAMS ACTIVATION 4

  5. Slide 5: We Are Executing a Refreshment Oriented Price / Package Architecture…

    We Are Executing a Refreshment Oriented Price / Package Architecture… Nielsen All Measured Channels | Brand Coca-Cola Q1 2015 Core Transaction Package 2L 12 oz 1.25L 8.5 oz 7.5 oz 8 oz 12 oz 8 pk 6 pk 12 oz 500 mL $ / Occasion $0.18 $0.33 $0.19 $1.56 $0.40 $0.81 $1.33 $0.51 $0.48 Volume Growth -5% +

  6. Slide 6: …Allowing Us to Grow in Total and Ahead of the Industry

    …Allowing Us to Grow in Total and Ahead of the Industry Nielsen AMC Retail $ Change Retail Transactions – Q1 2015 6% 4% Brand Coca-Cola 2% TCCC Sparkling Brand Coca-Cola 0% -2% Industry -4% Brand Diet Coke -6% TCCC Sparkling 2012 2013 2014 Q1 2015 6 Source: Nelsen All Measured Channels 6

  7. Slide 7: We Continue to Build a Scaled and More Profitable Stills Portfolio

    We Continue to Build a Scaled and More Profitable Stills Portfolio Juice & Juice Drinks Water & Active Hydration Nielsen AMC Retail $B $9 Tea New Platforms $7 $5 2010 2011 2012 2013 2014 Source: Nielsen All Measured Channels 7 Includes Monster beverages sold through Coca-Cola Refreshments

  8. Slide 8: North America Refranchising Effort is Ahead of Plan for 2015

    North America Refranchising Effort is Ahead of Plan for 2015 Actions Map • Transferred several territories in Q1 and at the beginning of Q2 • Slightly ahead of schedule to transfer Chicago and Central Florida in Q2, representing ~5% of bottle/can volume • Signed Letters of Intent for over 5% of addi

  9. Slide 9: Coca-Cola North America Strategy and Key Metrics

    Coca-Cola North America Strategy and Key Metrics BUILD CREATE DRIVE Strong Customer Capability Valuable Value to Sustain and Repeat Brands Key 1 Incidence 2 Revenue 3 Transactions Metrics 4 Margin Growth 5 Value Share 9

  10. Slide 10: Q&A

    Q&A

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