Kalyan Jewellers India Ltd. · NSE:KALYANKJIL
Kalyan Jewellers India — Investor Presentation (May 2022)
32 slides from Kalyan Jewellers India's investor presentation, May 2022
Slide 1: Investor Presentation May 2022
I N V ESTO R P R E S E N TAT I O N May 2022 K A LYA N J E W E L L E R S I N D I A L I M I T E D
Slide 2: Safe Harbor
Safe Harbor This presentation and the accompanying slides (the “Presentation”), which have been prepared by Kalyan Jewellers India Limited (the “Company”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for an
Slide 3: Contents
CONTENTS 01 5-8 03 27 COMPANY OVERVIEW E-COMMERCE PLATFORM 02 04 10-25 29-31 INVESTMENT HIGHLIGHTS STRATEGIC PRIORITIES
Slide 4: Company Overview
01 COMPANY OVERVIEW Py KALYAN JEWELLERS
Slide 5: Introduction To Kalyan Jewellers
Company at a glance Introduction To Kalyan Jewellers ESTABLISHED IN 1993 BY MR. T.S. KALYANARAMAN. BUILT ON A RICH FAMILY LEGACY AND DECADES’ OLD INDUSTRY EXPERTISE OF ITS FOUNDER. KALYAN JEWELLERS: INDIA’S TRUSTED JEWELLER One of India’s largest Pan-India presence with scaled operations in jeweller
Slide 6: History of Trust – Thriving on a 100-Year-Old Legacy
Timeline History of Trust – Thriving on a 100-Year-Old Legacy Kalyan’s First Generation Kalyan’s Second Generation 1908: Started the entrepreneurial journey 1972: The second generation expanded retail with the first textile mill in Kerala presence to more textile showrooms 1913: Commenced textile re
Slide 7: Evolution Of A Trusted Pan-India Brand
Key milestones Evolution Of A Trusted Pan-India Brand Opened first Launched “My Kalyan” Entered Maharashtra Entered Chennai Incremental equity Entered Bihar 124 showrooms in India showroom under customer outreach and Middle East markets and East India investment by Warburg market and 30 showrooms in
Slide 8: Key Highlights
Company at a glance Key Highlights 28 Years 124 30 865 Showrooms Showrooms in "My Kalyan" Since Formation in India Middle East Grassroots Stores 5 21 13 8,386 States & Union Territories Procurement Centres Employees Countries in India KALYAN JEWELLERS INDIA LIMITED 8
Slide 9: Investment Highlights
02 INVESTMENT HIGHLIGHTS Py KALYAN JEWELLERS
Slide 10: Kalyan Jewellers: Built On Core Competitive Strengths
Key pillars of strength Kalyan Jewellers: Built On Core Competitive Strengths 1 Leading brand in a large market with rapidly 6 Robust and Effective Internal Control Processes increasing organised share driven by significant Information technology and operations management systems growth tailwinds to
Slide 11: Indian Jewellery Market: Favorable Trends And Characteristics
Industry overview Indian Jewellery Market: Favorable Trends And Characteristics Rising Share Of Organised Retail In Gold Jewellery Demand And Ownership Is Jewellery To Continue Higher In Rural India And Rises With Income 2nd 3rd Levels Organised (%) Unorganised (%) Largest gold market in Highest com
Slide 12: Organised Jewellery Market: Structural Growth Drivers
Key market trends & characteristics Organised Jewellery Market: Structural Growth Drivers JEWELLERY IN INDIA IS A LARGE AND ATTRACTIVE MARKET WITH SIGNIFICANT TAILWINDS Shifting Customer Superior Organisational Supportive Regulatory Behaviour Capabilities And Legislative Changes Customers’ expectati
Slide 13: A Brand Built On Decades Of Trust And Transparency
Established brand A Brand Built On Decades Of Trust And Transparency PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN: Institutionalising Highest Introducing Highest Degree Of Customer Education Quality Standards Pricing Transparency For And Awareness Customers BIS Hallmarking Of Gold Jewellery P
Slide 14: A True Pan-India Player With Expansive Geographical Presence
Presence A True Pan-India Player With Expansive Geographical Presence Pan-India Presence Karnataka Chandigarh Tamil Nadu Odisha Bengaluru – Dickenson Road Chennai – Adayar Bhubaneshwar Bengaluru – Jayanagar Punjab Chennai – Anna Nagar Bangaluru - Kammanahalli Bengaluru – Koramangala Bengaluru – Mall
Slide 15: Effective Marketing Strategy
Marketing and promotion strategy Effective Marketing Strategy REINFORCING THE LOCAL TOUCH, PLAYING AS A PAN-INDIA BRAND NATIONAL BRAND AMBASSADORS REGIONAL INFLUENCERS ₹10,000+ mn Pooja Sawant Maharashtra (Marathi) Marketing and Advertising Investments In Last 4 Years Amitabh Katrina Jaya Shweta Nan
Slide 16: Hyperlocal Jeweller Catering To Varied Geographies And Customer Segments
Hyperlocal Jeweller Hyperlocal Jeweller Catering To Varied Geographies And Customer Segments Localisation In Brand Localisation Of Our Localisation Of Our Showroom Localisation Through Our Communication And Marketing Product Portfolio Experience For Customers “My Kalyan” Network State and city speci
Slide 17: Hyperlocal Jeweller… helps build a large customer base
Hyperlocal Jeweller Hyperlocal Jeweller… helps build a large customer base Mumbai Region – Localised design Personalization and localization has resulted in significant portion of sales coming through Borivali repeat sales Extensive understanding Personalized shopping Gujarati & North Indian Thane M
Slide 18: “My Kalyan” Centres: Unique Grassroots Customer Outreach Network
‘My Kalyan’ network “My Kalyan” Centres: Unique Grassroots Customer Outreach Network ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND 865 Grassroots Network: ‘My Kalyan“ centres Facilitator of the neighborhood (~7 centres per showroom) Dedicated “My Kalyan” personnel Showcase product Dr
Slide 19: Wide Range Of Product Offerings Targeted At A Diverse Set Of Customers
Product offerings Wide Range Of Product Offerings Targeted At A Diverse Set Of Customers WEDDING ASPIRATIONAL STAPLE REGIONAL STUDDED JEWELLERY - JEWELLERY JEWELLERY JEWELLERY DIAMOND, POLKI, UNCUT DIAMOND, PRECIOUS STONES SOLD VIA BRANDS SOLD VIA BRANDS SOLD VIA BRANDS SOLD VIA BRANDS MUHURAT MUDHR
Slide 20: Jewellery Sub-brands Catering To Various Product Themes And Price Points
Product offerings Jewellery Sub-brands Catering To Various Product Themes And Price Points LAUNCHED A NUMBER OF SUB-BRANDS TARGETING DIFFERENT CUSTOMER SEGMENTS AND OCCASIONS ANTIQUE (NON YELLOW DIAMOND JEWELLERY DIAMOND JEWELLERY DIAMOND JEWELLERY UNCUT DIAMOND PRECIOUS STUDDED GOLD FINISH) STUDDED
Slide 21: Leveraging Technology To Drive Footfalls, Customer Engagement And Conversion
Digital initiatives Leveraging Technology To Drive Footfalls, Customer Engagement And Conversion Targeted Digital Analytics Driven Digitally Enabled E-commerce Improving Employee Marketing Through Rich Customer Outreach MyKalyan centres Productivity And Efficiency Data Mining And Through Technology
Slide 22: Robust And Effective Internal Processes And Controls
Internal process and controls Robust And Effective Internal Processes And Controls Enterprise Resource Strict Inventory Regular Inventory Big 4 Auditor Integrated Operations To Planning System Allowing Management & Checks Allow Inventory Real-time Visibility Into Monitoring Practices - Movement Betw
Slide 23: Board Of Directors: Enriching Kalyan With Their Expertise And Insight
Board of Directors Board Of Directors: Enriching Kalyan With Their Expertise And Insight Visionary Promoters: Laying Out Business Strategy Mr. Vinod Rai Mr. T.S. Kalyanaraman Mr. T.K. Seetharam Mr. T.K. Ramesh Chairman & Independent Chairman and Managing Director Whole-time Director Whole-time Direc
Slide 24: Appointment of Vinod Rai as Chairman & Independent Non-Executive Director
New Appointment Appointment of Vinod Rai as Chairman & Independent Non-Executive Director • Mr. Vinod Rai was the Former Comptroller and Auditor General of India • Mr. Rai has held various positions within the Indian government as well as in state governments and has been instrumental in a wide vari
Slide 25: Professional Management Team Driving Business Growth & Expansion
Management Team Professional Management Team Driving Business Growth & Expansion Mr. SANJAY RAGHURAMAN Chief Executive Officer CEO instrumental in driving geographical expansion and evolution into a pan India business, • Qualified CA and CWA supported by a strong and experienced team of cross functi
Slide 26: E-Commerce Platform
03 E-COMMERCE PLATFORM Py KALYAN JEWELLERS
Slide 27: Candere - A Kalyan Jewellers Company
E-Commerce Platform Candere - A Kalyan Jewellers Company 2013 2014 2016 2017 Candere website launched Achieved revenue of ₹1.1 Crores Increased catalogue to 100 product Kalyan Jewellers make Candere.com categories & a variety of 4,000+ their online platform through an Identified need for versatility
Slide 28: Strategic Priorities
04 STRATEGIC PRIORITIES Py KALYAN JEWELLERS
Slide 29: A Purpose-led Growth Across Different Phases
History & Future roadmap A Purpose-led Growth Across Different Phases PHASE I PHASE II PHASE III PHASE IV 1993-2003 2004-2011 2012- 2021 ROAD AHEAD Strengthening Growing In Pan-India Expansion, Capitalising On The Our Roots Southern India Professionalisation And Foundation Investment • Focus on bran
Slide 30: Our Strategic Priorities: Balancing Growth And Expansion
Long-term objectives & priorities Our Strategic Priorities: Balancing Growth And Expansion LONG-TERM OBJECTIVES Leverage “My Kalyan” Leverage Scalable Business Widen Product Offerings To Invest In CRM, Network To Deepen Customer Model To Expand Showroom Further Increase Consumer Marketing And Analyt
Slide 31: Way Forward – FY25
Long-term objectives & priorities Way Forward – FY25 Same Stores Online Platform: Margins – FY25 India Expansion Middle East Expansion Sales Growth Candere Targeted same stores sales • To improve gross • To increase the share of • Calibrated expansion in • Aggressive plan drawn growth of mid to high
Slide 32: For further information, please contact
For further information, please contact CIN: U36911KL2009PLC024641 CIN: U74140MH2010PTC204285 Tel : +91 487 24 37 333 Mr. Rahul Agarwal / Mr. Aakash Mehta Fax : +91 487 24 37 334 rahul.agarwal@sgapl.net / aakash.s.m@sgapl.net Email: investor.relations@kalyanjewellers.net +91 98214 38864 / +91 98706
Kalyan Jewellers India — Investor Presentation (May 2022) on 6ix