Slide 1: 2022 Provisional Sales
2022 PROVISIONAL SALES January 30, 2023 Listen to the live webcast click here
Slide 2: Disclaimer
2022 provisional sales DISCLAIMER Some of the statements contained in this document may be forward- looking statements concerning Groupe SEB's financial position, results, businesses, strategy or projects. Groupe SEB considers that such statements are based on reasonable assumptions but cannot and d
Slide 3: Contents
CONTENTS 1. Introduction: 2022 at a glance 2. 2022 performance highlights 3. Review by geography 4. Conclusion 5. Appendix
Slide 4: Introduction: 2022 at a glance
01 INTRODUCTION: 2022 AT A GLANCE
Slide 5: Key figures 2022: resilient sales after a record year in 21
Key figures 2022 : resilient sales after a record year in 2021 FY Sales : €7,960m LFL sales change vs previous year -1.2% -4.7% LFL 15,5% +8.2% vs 2019 0,4% Q2 2022 Q3 2022 Q4 2022 Q4 Sales : €2,400m FY 2022 FY 2021 Q1 2022 -3.6% -5.6% LFL -4,7% -5,1% -5,6% -8,1% +7.1% vs 2019 5 30/01/2023 2022 Prov
Slide 6: Analysis of sales evolution 2021 ➔ 2022
Analysis of sales evolution 2021 ➔ 2022 In €m 8,059 7,960 -378 +10 +269 Organic Currency Scope growth effect -4.7% +3.3% +0,1%* -1.2% FY 2021 FY 2022 * from Zummo consolidated in Q4 2022 6 30/01/2023 2022 Provisional sales
Slide 7: Currency impact on 2022 sales: +€269m
Currency impact on 2022 sales : + €269m In €m 200 150 + €269m Q1: + €56m 100 Q2: + €81m Q3: + €92m 50 Q4: + €40m 0 - 50 - 100 7 30/01/2023 2022 Provisional sales
Slide 8: Full-year sales bridge 2021 ➔ 2022
Full-year sales bridge 2021 ➔ 2022: more insight on a resilient sales performance In €m 8,059 - 312 98 -49 7,960 241 - 77 France/Germany Russia/Ukraine China Professional Other -3.8% -1.0% +3.0% +1.2% -0.6% - 1.2% Reported growth FY 2021 NB: the respective percentages of each category indicated in t
Slide 9: 2022 Performance Highlights
02 2022 PERFORMANCE HIGHLIGHTS
Slide 10: 2022 sales by geography
2022 sales by geography Unaudited figures In €m Q4 2022 2021 2022 As reported 2022 LFL LFL EMEA 3,892 3,444 -11.5% -11.1% -12.1% EMEA Western Europe 2,770 2,416 -12,8% -12.9% -14.6% Other countries 1,121 1,028 -8.4% -6.7% -5.7% AMERICAS 1,082 1,130 +4.5% -5.5% -3.9% AMERICAS North America 788 797 +1
Slide 11: Professional: strong momentum confirmed
Professional: strong momentum confirmed FY €725m ▪ All business segments contributing to 2022 sales growth: PCM*, +15.6% +9.2% LFL Hotel Equipment and Krampouz Q4 ▪ PCM (~90% of Professional sales) achieving great FY performance €221m +28.4% +17.6% LFL • With buoyant Q4, fueled by all geographies an
Slide 12: Consumer: business overall resilient despite specific issues
Consumer: business overall resilient despite specific issues FY €7,234m ▪ Slightly more favourable sales trend in Q4 vs Q3 -2.6% -5.9% LFL ▪ 2022 FY sales down 5.9% LFL compared with +16% in record 2021 Q4 (fueled by oversales in kitchen categories during Covid period) €2,179m -5.9% -7.3% LFL ▪ 2022
Slide 13: Consumer product lines: 2022 sales change vs 2021, LFL
Consumer product lines: 2022 sales change vs 2021, LFL 20% 15% 10% 5% Linen care LKA* 0% Home comfort -5% Group Consumer LFL: -5.9% Home care -10% Electrical Beverage Cookware cooking -15% -20% Food Personal preparation -25% care *LKA = Large Kitchen Appliances 13 30/01/2023 2022 Provisional sales
Slide 14: Change in Consumer sales – Top countries - FY 2022 LFL
Change in Consumer sales – Top 20 countries - FY 2022 LFL EMEA -11.1% AMERICAS -5.5% ASIA +2.3% Turkey United Kingdom Poland Colombia MEXICO CHINA ITALY Netherlands Austria BRAZIL Group Consumer LFL: -5.9% FRANCE GERMANY RUSSIA USA Canada JAPAN South Korea Belgium SPAIN Romania TOP 10 COUNTRIES 14 3
Slide 15: Review by Geography (Consumer)
03 REVIEW BY GEOGRAPHY (CONSUMER)
Slide 16: Western Europe: resilience outside France/Germany
Western Europe: resilience outside France/Germany ▪ FY Sales of €2,416m, down 13% LFL ▪ Underperformance of France and Germany, same trend as at end- September • Lower level of loyalty programs in 2022 vs high 2021 • Demanding comps in kitchen categories - overweighted and oversold during the Covid
Slide 17: Other EMEA: up 6% vs 2021 excluding Russia and Ukraine
Other EMEA: up 6% vs 2021 excluding Russia and Ukraine ▪ FY Sales of €1,028m, down 6.7% LFL ▪ Excluding Russia and Ukraine, annual sales are up 6.3% LFL vs 2021 • Good performance in Turkey and Egypt, despite strong currency effects • Solid performance in Poland • Sales down in Central Europe ➔ Mark
Slide 18: North America: a challenging year due to high comparable base vs 2021
North America: a challenging year due to high comparable base vs 2021 ▪ FY Sales €797m up 1.1% vs 2021, helped by forex impact • Organic decline -9.7% vs high comps in 2021 (+18% LFL) • Sales up 18 % vs 2019 * ▪ A contrasted performance in the US due to: • Declining consumer demand particularly in k
Slide 19: South America: solid performance driven by Colombia
South America: solid performance driven by Colombia ▪ FY Sales €333m up 5.9% LFL with Q4 up 17.6% LFL • Reported sales up 14% with strong contribution from FX (mainly BRL) ▪ Colombia: 14% organic growth despite high comp base • Good market dynamics and overall share gains for the Group (fans, blende
Slide 20: China: new landmark record in sales above €2 billion
China: new landmark record in sales above € 2 billion ▪ FY Domestic Sales ~ €2.1bn, +5.0% vs 2021 LFL ▪ Sales up 19% vs 2019 ▪ Supor gained market share across all categories • Cookware: undisputed #1, consolidating its leadership both online and offline • Kitchen Electrics: #1 Online and #2 Offline
Slide 21: Other Asia: good resilience despite difficult Q4
Other Asia: good resilience despite difficult Q4 ▪ FY Sales of €559m, down 6.4% LFL ▪ Q4 sales declined by 12 % LFL due to high comparative base and heavy destocking in the trade ▪ Japan's performance in line with the Group: • Competition and promotional landscape impacted by currency depreciation •
Slide 22: Conclusion
04 CONCLUSION
Slide 23: Key takeaways
Key takeaways ▪ Good resilience of Groupe SEB’s sales in a volatile environment thanks to its well-balanced business model ➔ Multi-products ➔ Multi-brands ➔ Multi-geographies ➔ Multi-channels ▪ Strong mobilization of the teams in a fast-changing environment ▪ ORFA FY 2022 margin guidance of 7.0 % -
Slide 24: Appendix
05 APPENDIX
Slide 25: 2022 sales by region
2022 sales by region Total sales Consumer sales Professional Consumer Other Asia 9% 91% 8% Western Europe 33% China €7,960m 29% €7,234m -4.7% LFL -5.9% LFL South America 5% Other EMEA 14% North America 11% 25 30/01/2023 2022 Provisional sales
Slide 26: FY 2022 quarterly sales
FY 2022 quarterly sales Unaudited figures Q4 2022 FY 2022 Q1.. Q2 H1 Q3 9m Q4 2022 In €m LFL LFL EMEA 813 680 1,494 809 2,302 1,142 -12.1% 3,444 -11.1% EMEA Western Europe 582 490 1,072 553 1,625 791 -14.6% 2,416 -12.9% Other countries 231 190 422 256 677 350 -5.7% 1,028 -6.7% AMERICAS 243 271 515 2
Slide 27: FY 2022 quarterly sales growth, LFL
FY 2022 quarterly sales growth, LFL Unaudited figures Q1 2022 Q2 2022 H1 2022 Q3 2022 9 months Q4 2022 FY 2022 In €m LFL LFL LFL LFL 2022 LFL LFL LFL EMEA -4.8% -13.4% -8.9% -13.7% -10.6% -12.1% -11.1% Western Europe -3.2% -14.5% -8.7% -17.8% -12.0% -14.6% -12.9% EMEA Other countries -8.3% -10.6% -9
Slide 28: Q4 2022 sales
Q4 2022 sales In €m Q4 2022 Q4 2021 Q4 2022 As reported LFL EMEA 1,294 1,142 -11.8% -12.1% EMEA Western Europe 928 791 -14.7% -14.6% Other countries 367 350 -4.5% -5.7% AMERICAS 309 326 +5.7% -3.9% AMERICAS North America 238 240 +0.8% -10.2% South America 71 86 +22.2% +17.6% ASIA 713 711 -0.4% -0.2%
Slide 29: Glossary
Glossary On a like-for-like basis (LFL) – Organic Loyalty program (LP) The amounts and growth rates at constant exchange rates and consolidation scope in a These programs, led by the distribution retailers, consist in offering promotional offers given year compared with the previous year are calcula
Slide 30: Contacts
Investor/Analyst relations Media Relations Groupe SEB Groupe SEB Investor Relations and Financial Corporate Communication Dept Communication Dept Cathy Pianon C O N TA C T S Olivier Gernandt Anissa Djaadi Isabelle Posth cpianon@groupeseb.com ogernandt@groupeseb.com adjaadi@groupeseb.com iposth@group
Slide 31: Agenda: 2023 key dates
2023 key dates February 23 | before market 2022 sales and results AGENDA April 27 | after market Q1 2023 sales and financial data May 17 | 02:30 (Paris time) Annual general meeting July 26 | after market H1 2023 sales and results October 26 | after market Nine-month 2023 sales and financial data 31