Fiskars Oyj Abp · OMXHEX:FSKRS
Fiskars Oyj Abp — Merger or Acquisition (December 2012)
17 slides from Fiskars Oyj Abp's merger presentation, Dec 12, 2012
Slide 1: Acquisition of Royal Copenhagen
Acquisition of Royal Copenhagen Kari Kauniskangas, President & CEO Helsinki, December 12, 2012
Slide 2: Agenda
Agenda The acquisition Royal Copenhagen introduction Next steps Page 2
Slide 3: Fiskars acquires Royal Copenhagen – creates a portfolio of leading Scandinavian design brands
Fiskars acquires Royal Copenhagen – creates a portfolio of leading Scandinavian design brands Accelerates Strong strategic fit international Shared values and & complementary expansion of Home long heritages offering business Creates unique Strengthens portfolio of position in Scandinavian Scandinav
Slide 4: Transaction in brief
Transaction in brief • Fiskars has signed a definitive agreement to acquire 100 % of the shares in “Royal Copenhagen” (Royal Copenhagen A/S and Royal Scandinavian Modern KK Japan) from Royal Scandinavia A/S, whose controlling parent company is the Danish private equity group Axcel • The total consid
Slide 5: Financial effects
Financial effects • Royal Copenhagen will be a part of Fiskars’ Home Business Area • In 2011, Royal Copenhagen’s reported • net sales were DKK 492.3 million (EUR 66 million) • EBIT was DKK 38.7 million (EUR 5 million) • Balance sheet total was DKK 409.4 million (EUR 55 million) • The acquisition is
Slide 6: By acquiring Royal Copenhagen Fiskars will
By acquiring Royal Copenhagen Fiskars will • Create a unique consolidated portfolio of leading Scandinavian dining brands (Rörstrand, Royal Copenhagen, Arabia and Iittala) • Complement current offering with hand-painted premium porcelain • Strengthen market presence in Denmark, Japan, Korea and Taiw
Slide 7: A unique portfolio of Scandinavian dining brands with strong heritages
A unique portfolio of Scandinavian dining brands with strong heritages Royal Iittala Rörstrand Copenhagen Arabia 1881 1726 1775 1873 Contemporary Elegant Hand-painted Homey Scandinavian Swedish Danish Finnish design dining dining dining Page 7
Slide 8: Royal Copenhagen Introduction
ROYAL COPENHAGEN INTRODUCTION
Slide 9: Royal Copenhagen today
Royal Copenhagen today Overview Founded 1775 Location HQ, Glostrup, Denmark Employees 650 globally Product base Porcelain Industry Luxury products and gifts Page 9
Slide 10: Our heritage
Our heritage Royal Copenhagen’s unique positioning is the result of 235 years of Danish design tradition and craftsmanship Back stamps through time…. Page 10
Slide 11: Assortment
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Slide 12: Core of Portfolio – the blue heritage
Core of Portfolio – the blue heritage The product line spans from classic porcelain such as the famous Blue Fluted service from 1775 to the new and modern version called Blue Fluted Mega, which was launched in 2001. Blue Fluted, Royal Copenhagen Blue Fluted Mega, Royal Copenhagen Page 12
Slide 13: Distribution with an even revenue split between Asia and Europe
Distribution with an even revenue split between Asia and Europe Norway Sweden Germany RC US Italy RC Japan RC Korea RC Taiwan Page 13
Slide 14: Today, Royal Copenhagen is slimmer, more streamlined and profitable
Today, Royal Copenhagen is slimmer, more streamlined and profitable • Successful transformation strategy since 2009 – Pruning of markets 2011 – Pruning of concepts Sales – Streamlined supplier base DKK 492 m – Decision to relocate manufacturing to Thailand EBIT • Royal Copenhagen today DKK 38.7 m –
Slide 15: The assortment's inner logic brings clarity and uniqueness
The assortment’s “inner logic” is used to bring clarity & uniqueness to consumers and the business system Three strong platforms The Fluted The Elements The Laced Base Base Base Mix&Match Within platforms Trimmed narrow assortment maintaining depth in main concepts • Flexible and strong business mod
Slide 16: Next steps
Next steps • Closing of the transaction expected to take place in Q1 2013 • Royal Copenhagen to be consolidated into Fiskars’ financial reporting as of closing • Progressive integration, in synch with Fiskars’ internal change programs Page 16
Slide 17: Lasting everyday design, since 1649
Lasting everyday design, since 1649
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