Signet Jewelers Limited · NYSE:SIG

Signet Jewelers — ICR XChange Conference 2014

23 slides from Signet Jewelers's conference presentation, Jan 13, 2014

  1. Slide 1: ICR XChange Conference

    Every kiss begins with Kay.® ICR XChange Conference Monday, January 13, 2014 1

  2. Slide 2: Forward Looking Statements & Other Disclosure Matters

    Forward Looking Statements & Other Disclosure Matters Forward-Looking Statements - This presentation contains statements which are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements, based upon management’s beliefs and expectations

  3. Slide 3: Signet Jewelers’ Mission

    Signet Jewelers’ Mission Celebrate life… And express love 3

  4. Slide 4: Holiday Season & Fiscal 2014 Results

    Holiday Season & Fiscal 2014 Results  Increased Holiday Season* same store sales  Kay and Jared comps, both up +5.6%, led the way  UK Division up +5.2%  Driven by sales teams, broad based strength in merchandising, and multi-channel approach  Consolidated eCommerce sales increased 27.2%  Dilut

  5. Slide 5: About Signet: Today’s Agenda

    About Signet: Today’s Agenda  Store brands  Strategic priorities  Competitive strengths  Outlet and US regional stores  UK update  Capital structure 5

  6. Slide 6: #1 Specialty Jeweler US & UK

    #1 Specialty Jeweler US & UK Kay Jewelers #1 Jewelry store in US Sales: ~$2.0B. Stores: 985 in 50 states Jared The Galleria of Jewelry #1 US Off-Mall Specialty Jeweler Sales: ~$1.0B. Stores: 199 in 39 states H.Samuel #1 in UK Sales: ~$0.4B. Stores: 307 Ernest Jones #2 in UK Sales: ~$0.3B. Stores: 18

  7. Slide 7: Strategic Priorities

    Strategic Priorities Maximize Best in Digital Mid-Market Bridal EcoSystem 7

  8. Slide 8: Maximize Mid-Market

    Maximize Mid-Market  Build upon existing strategies  Test and expand new sales concepts  Grow service capabilities  Remain flexible in how stores execute 8

  9. Slide 9: Best in Bridal

    Best in Bridal  About 50% of sales are bridal related  High level of customer service & tailored customer finance programs  Leading branded diamond programs  Establishes long-term customer relationships 9

  10. Slide 10: Best-in-Class Digital Ecosystem

    Best-in-Class Digital Ecosystem On-line Education Websites Center Search Engines Digital Social Advertising Media eMail eCommerce Signet eCommerce Sales, $m Mobile Customer Targeting 40.6% 150.0 36.5% $129.8 125.0 20% $28.4 100.0 $92.3 75.0 $67.6 $23.8 $20.6 50.0 $101.4 $68.5 25.0 $47.0 - Fiscal 201

  11. Slide 11: Signet’s Competitive Strengths

    Signet’s Competitive Strengths Drive Growth  Outstanding customer experience driven by in-store teams, training, after-sale service, and digital technology capabilities  Successful development and growth of branded differentiated and exclusive merchandise  Sector leading advertising and creative

  12. Slide 12: A Great Customer Experience

    A Great Customer Experience Best-in-class, comprehensive customer service Focus on training and development of sales associates Leadership in application of technology to sales adds to customer experience 12

  13. Slide 13: Branded Differentiated and Exclusive Merchandise

    Branded Differentiated and Exclusive Merchandise  High quality merchandise carefully selected, often uniquely designed  Branded & exclusive merchandise fosters newness for customers and powerful selling propositions for sales associates  Supported by television advertising & extensive digital rea

  14. Slide 14: Leadership in Advertising Drives Sales

    Leadership in Advertising Drives Sales  Everyone knows Every Kiss Begins With Kay ® and He Went to Jared ®  Outstanding, creative advertising engages customers emotionally and drives sales  Industry-leading share of voice Every kiss begins with Kay® He went to Jared! ® 14

  15. Slide 15: Kay and Jared Real Estate Update

    Kay and Jared Real Estate Update  Fiscal 2014 net square footage growth in US of 4%  Kay #1 mall jeweler and growth continues  Rapidly growing power centers & outlet mall representation  Jared #1 off mall specialty retail jeweler  Continuing to expand store base 15

  16. Slide 16: Supply Chain Leadership

    Supply Chain Leadership  New strategic diamond sourcing initiative  Buying office in India  Diamond polishing factory acquisition, November 2013  Established vendors to remain majority source 16

  17. Slide 17: In-house Customer Finance: Enables Purchase of Jewelry; Builds Customer Loyalty

    In-house Customer Finance: Enables Purchase of Jewelry; Builds Customer Loyalty  Supports bridal business  Skilled credit risk management  About 57% of US business transacted using in-house credit  Average outstanding balance of ~$1,100  Rapid repayment period, typically under a year  Credit c

  18. Slide 18: Outlet Strategy Update

    Outlet Strategy Update  Effective Kay outlet development driven by:  Kay branding  New merchandise  Advertising  Credit penetration  Nearly 160 stores 18

  19. Slide 19: US Regional Stores Update

    US Regional Stores Update  Approximately 200 stores  Profitable with strong cash flow  Improving competitive position  Success with promotional tactics  Added tablets to all stores  Launching eCommerce capability in April 19

  20. Slide 20: UK Division Update

    UK Division Update  Ongoing efforts to improve business  Merchandise and store operations  Real estate optimization  Cost control  UK business profitable and cash flow positive  Holiday Season improvement, +5.2% same store sales growth 20

  21. Slide 21: Capital Structure

    Capital Structure  Designed for focus on financial flexibility and strength  Provides the ability to execute a variety of future strategic opportunities  Designed to manage risk and succeed in all phases of the retail business cycle  All internal growth initiatives have been supported while main

  22. Slide 22: Proven Financial Strength & Long-Term Performance

    Proven Financial Strength & Long-Term Performance  Achieved growth in comparable store sales  Leading operating margins  Excellent cost control while investing in growth drivers  Successful capital allocation drives high returns, growth and shareholder value  Strong, balanced capital structure

  23. Slide 23: ICR XChange Conference

    Every kiss begins with Kay.® ICR XChange Conference Monday, January 13, 2014 23

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