Betr Entertainment Limited · ASX:BBT
Betr Entertainment — Investor Presentation (April 2022)
16 slides from Betr Entertainment's investor presentation, Apr 29, 2022
Slide 1: Q3 FY22 Investor Presentation ASX Announcement
29 April 2022 ASX Announcement (ASX:BBT) Q3 FY22 Investor Presentation BlueBet Holdings Limited (ASX:BBT) (BlueBet or the Company) is pleased to provide the attached Q3 FY22 Investor presentation. AUTHORISATION This announcement has been authorised for lodgement to the ASX by the BlueBet Board of Di
Slide 2: Q3 FY22 Investor Presentation & Appendix 4C
Q3 FY22 INVESTOR PRESENTATION & APPENDIX 4C April 2022 Q3 FY22 INVESTOR PRESENTATION 1 APRIL 2022
Slide 3: Important Notice & Disclaimer
IMPORTANT NOTICE & DISCLAIMER Acceptance Effect of rounding This presentation has been prepared by BlueBet Holdings Ltd (ACN 647 124 641) (BlueBet). A number of figures, amounts, percentages, estimates, calculations of value and fractions in this presentation are subject to the effect of rounding. B
Slide 4: Key Quarterly Highlights
KEY QUARTERLY HIGHLIGHTS Strong quarterly ClutchBet announced³ as brand to spearhead BlueBet’s US B2C US market entry performance in Australia and significant progress Key US senior leaders appointed with SVP Operations & SVP Marketing Americas made in the US, with Louisiana market access, US B2C br
Slide 5: US B2C Brand Announcement
US B2C BRAND ANNOUNCEMENT The ClutchBet brand • A bold name which will spearhead our embodies strength, charge into the US confidence and celebrates market the pursuit of winning. • Expected to resonate strongly with the US market. • Brand name trademarked and domains acquired for US market entry. Q
Slide 6: US Market Entry Update
US MARKET ENTRY UPDATE Louisiana – BlueBet’s third state US expansion US States that have legalised sports betting continues with new • Agreement with Rubico market access Acquisition Corporate, the owner agreement in of Louisiana Downs Louisiana • Enables BlueBet to conduct B2C online sportsbook op
Slide 7: Senior US Appointments
SENIOR US APPOINTMENTS Strong senior appointments to lead ClutchBet in the US JAKE FRANCIS SEAN PHINNEY SVP AMERICAS OPERATIONS SVP MARKETING for AMERICAS • Experienced senior leader with broad • Experienced in scaling start-ups & leading management experience scaling marketing teams for licensed op
Slide 8: US Market Entry Status
US MARKET ENTRY STATUS Significant moment in Stage 1 Stage 2 BlueBet’s two-stage capital light strategy Establish Demonstrate Establish initial Partnerships with partnerships with capability of US footprint as US entities to US entities to gain BlueBet team and B2C wagering offer Sportsbook- foothol
Slide 9: Q3 FY22 Key Metrics Dashboard versus PCP
Q3 FY22 KEY METRICS DASHBOARD VERSUS PCP1 Continuing to deliver strong growth across key metrics in the 2.4 million 49,556 Bet Count Active Customers2 Australian business (+59.5%) (+84.7%) $120.7 million 10.9% Turnover Net Win margin (+44.5%) (+0.7pp) $17.0 million $312 12 Month Rolling Cost Gross W
Slide 10: Key Q3 & FY22 (9 Months) Metrics
KEY Q3 & FY22 (9 MONTHS) METRICS Q3 FY21 Q3 FY22 PCP FY21 FY22 PCP 49,556 ACTIVE CUSTOMERS¹ 26,824 +84.7% Q3 FY21 Q3 FY22 $385.2m $120.7m $248.2m TURNOVER $83.5m +44.5% +55.2% Q3 FY21 Q3 FY22 FY21 FY22 $17.0m $10.4m $53.5m GROSS WIN +63.4% $31.5m +69.8% Q3 FY21 Q3 FY22 FY21 FY22 14.1% 13.9% 12.5% GR
Slide 11: Active Customers
ACTIVE CUSTOMERS¹ Effective marketing investment continues +84.7% to drive customer 49,556 acquisition 45,087 momentum 39,195 32,472 26,824 25,540 23,927 22,289 20,217 Q3 FY20 Q4 FY20 Q1 FY21 Q2 FY21 Q3 FY21 Q4 FY21 Q1 FY22 Q2 FY22 Q3 FY22 1. Customers who have placed a cash bet in the 12 months pre
Slide 12: Q3 Turnover by Product
Q3 TURNOVER BY PRODUCT Turnover of $120.7m up 44.5% vs. PCP and driven by strong growth across all wagering products FY22 $120.7m Q3 Thoroughbred Greyhound Harness Sport Turnover $62.6m $32.7m $10.8m $14.6m (FY22 Q3) Successful NRL 52% 27% 9% 12% and AFL promotions +48.0% +56.0% +39.5% +17.9% across
Slide 13: Mobile First Focus
MOBILE FIRST FOCUS Mobile remains the Turnover ($ million) by channel Net Win Margin % by channel (Q3 FY21 – Q3 FY22) (Q3 FY21 – Q3 FY22) highest growth and highest margin 65.4 channel with 64% of 12.3% 12.0% Turnover coming from 11.9% apps in Q3 FY22 +45% 10.2% 45.4 8.7% 41.3 7.9% +51% 6.2% 27.3 5.
Slide 14: Annual Value & Cost of Acquisition
ANNUAL VALUE & COST OF ACQUISITION Cost per First Time Depositor increased to $1,261 $312 as BlueBet continues to deploy IPO $1,044 capital to build brand awareness and execute its effective digital strategy Annual Customer Value to Cost to Acquire a First Time Depositor ratio was 3.3x, $312 providi
Slide 15: Summary of Quarterly Cash Flows
SUMMARY OF QUARTERLY CASH FLOWS Net Cash used in All amounts in A$000’s1 Q3 FY22 operating activities Receipts from customers 29,850.1 Cost of Sales was $1.0m as funds Advertising and marketing (5,225.5) (3,525.9) were deployed Leased assets 50.4 towards Australian Staff costs (1,604.4) marketing an
Slide 16: Q3 FY22 Investor Presentation April 2022
Q3 FY22 INVESTOR PRESENTATION 15 APRIL 2022
Betr Entertainment — Investor Presentation (April 2022) on 6ix