Philip Morris International Inc · NYSE:PM

Philip Morris International — Investor Day (June 2010)

86 slides from Philip Morris International's investor day presentation, Jun 23, 2010

  1. Slide 1: Investor Day – EU Region

    Investor Day – EU Region Lausanne, June 23, 2010 Jacek Olczak President, European Union Region Philip Morris International

  2. Slide 2: Agenda

    Agenda ● EU Region at a glance ● 2010 and beyond: business outlook ● Key 5 EU markets: highlights ● Concluding remarks ● Questions & Answers 2

  3. Slide 3: EU Region – Overview

    EU Region – Overview Cigarettes 2009 Cigarette Industry (billion units) 607 2009 Legal Age - 64 Smoking Incidence (%) 22.6 2009 PMI Share of Cigarette Market (%) 38.8 Other Tobacco Products (“OTP”) 2009 OTP Industry (billion units equivalent) 124 2009 PMI Share of OTP Market (%) 11.5 Population (mil

  4. Slide 4: EU Macro-Economic Outlook

    EU Macro-Economic Outlook Real GDP Growth (%) Inflation Rate (%) 3.2 2.9 3.7 1.7 0.8 1.0 2.3 2.4 2009 1.8 1.7 2006 2007 2008 2009 2010 2011 1.0 (4.2) 2006 2007 2008 2009 2010 2011 Unemployment Rate (%) Government Debt (as % of GDP) 79.6 83.7 9.8 9.7 73.6 8.9 8.2 61.4 58.8 61.6 7.1 7.0 2006 2007 2008

  5. Slide 5: 2010 Government Debt and Budget Deficit

    2010 Government Debt and Budget Deficit(a) Structural budget deficit in % of GDP >= 7% >= 3% & <7% 50.5% 46.0% 42.6% -1.3% -2.7% NA -0.2% < 3% -6.8% 9.6% 77.3% -2.1% -9.3% 19.0% -1.4%66.3% 48.5% -6.7% -4.9% 79.1% 99.0% 38.6% -10.4% -3.8% -6.8% 78.8% 53.9% -3.6% -6.3% 39.8% 40.8% -4.9% 83.6% -5.4% -6

  6. Slide 6: Cigarette Industry Volume

    Cigarette Industry Volume CAGR -2.3% (billion units) WE: -2.1% / CE: -2.9% 665 658 646 629 607 536 527 516 507 493 129 131 130 122 114 2005 2006 2007 2008 2009 Western Europe Central Europe Note: Adjusted for trade inventory distortions in the Czech Republic Source: PMI estimates 6

  7. Slide 7: Top Cigarette Markets (2009)

    Top 10 Cigarette Markets (2009) Industry Volume (billion units) Italy 89.2 Germany 85.5 Spain 81.7 Poland 61.1 France 55.0 United Kingdom 46.7 Greece 31.0 Czech Republic 21.7 Hungary 15.3 Netherlands 13.4 Source: PMI estimates 7

  8. Slide 8: OTP Industry Volume

    OTP Industry Volume CAGR 4.2% (billion units Smoking tobacco 9.4% / Cigarillos and others -16.0% equivalent)(a) 124 114 118 105 106 14 14 16 20 29 104 110 98 86 77 2005 2006 2007 2008 2009 Smoking Tobacco (RYO/MYO/Pipe) Cigarillos & Others(b) (a) Smoking tobacco converted to cigarettes equivalents b

  9. Slide 9: EU Region Contribution to 2009 PMI Results

    EU Region Contribution to 2009 PMI Results Cigarette Shipment Volume EU 27% Net Revenues Operating Companies Income EU 36% EU 44% Source: PMI Financials 9

  10. Slide 10: PMI Regional Cigarette Market Share

    PMI Regional Cigarette Market Share (%) 50 39.3 39.2 38.8 10 2007 2008 2009 Source: PMI estimates 10

  11. Slide 11: PMI Market Share Leadership

    PMI Market Share Leadership PMI in 2009: #1 in 21 markets #2 in 8 markets #3 in 3 markets Source: PMI estimates 11

  12. Slide 12: Top Cigarette Brand Families

    Top 10 Cigarette Brand Families (%) Market Share, Q1, 2010 20 18.0 5.7 4.4 4.4 3.9 2.9 2.7 2.3 2.1 2.0 0 e on ld S s M o el na l al ise rik or JP fie L& am st M ia lb St lo er in D C ll ar au W Pa st y M ck he G Lu C Source: PMI estimates 12

  13. Slide 13: EU Region Results

    EU Region Results Shipment Volume Net Revenues CAGR 2007-09: (4.4)% CAGR 2007-09: 1.2% (billion units) ($ billion) 300 10 9.7 8.8 9.0 258 243 235 55 52 2.0 2.2 0 0 2007 2008 2009 Q1 2010 2007 2008 2009 Q1 2010 YoY – excl. currency and acquisitions: YoY (0.2)% (5.5)% (3.3)% (4.8)% +2.6% -0.8% +1.5% +

  14. Slide 14: EU Region Results – Operating Companies Income

    EU Region Results Operating Companies Income CAGR 2007-09: 3.6% ($ billion) 5 4.7 4.5 4.2 1.0 1.1 0 2007 2008 2009 Q1 2010 YoY – excl. currency and acquisitions: +7.8% +2.2% +4.4% +1.3% Source: PMI Financials 14

  15. Slide 15: Agenda

    Agenda ● EU Region at a glance ● 2010 and beyond: business outlook ● Key 5 EU markets: highlights ● Concluding remarks ● Questions & Answers 15

  16. Slide 16: Key Strategies

    Key Strategies ● Grow share of market: - Leverage the new Marlboro architecture to defend its leading position - Expand further into profitable low-price cigarette segment and OTP ● Continue to deliver OCI growth through balanced pricing and price gap management ● Advocate for moderate excise tax in

  17. Slide 17: Marlboro Red or Flavor Line

    Marlboro Red or Flavor Line ● Extended reach ● New line-up Note: pack design for illustrative purposes only 17

  18. Slide 18: Marlboro Red New Architecture

    Marlboro Red New Architecture Red 17 markets Source: PMI Financials 18

  19. Slide 19: Marlboro Gold Line

    Marlboro Gold Line ● Upgraded Gold packaging ● Variety of diameters and taste profiles ● Perceived as more modern and innovative Note: pack design for illustrative purposes only 19

  20. Slide 20: Marlboro Gold New Architecture

    Marlboro Gold New Architecture Gold Original 27 markets Source: PMI Financials 20

  21. Slide 21: Marlboro Smoker Shares – Western Europe

    Marlboro Smoker Shares (pp) Western Europe 10 (Variance LA-24 vs. LA-64) 8 6 4 2 Germany Spain 0 Portugal Sweden Austria Greece Belgium Netherlands Italy France UK -2 -4 Note: LA stands for Legal Age (minimum 18). All data are 2009 Source: PMI Market Research General Consumer Tracking Survey (“GCTS”

  22. Slide 22: Marlboro Smoker Shares – Central Europe

    Marlboro Smoker Shares (pp) Central Europe 10 (Variance LA-24 vs. LA-64) 8 6 4 2 0 Latvia Estonia Lithuania Hungary Slovakia Czech Poland Republic Note: LA stands for Legal Age (minimum 18). All data are 2009 Source: PMI Market Research GCTS 22

  23. Slide 23: Price Segmentation

    Price Segmentation Total Market by Price Segment (%)(a) PMI Share of Segment(a) (%) 75 68.5 69.1 69.4 Premium 33.1 31.6 30.9 Premium 16.5 16.3 16.0 Mid 45 35.1 34.7 34.7 Mid 50.4 52.1 53.1 Low 19.2 19.6 20.1 Low 15 2007 2008 2009 2007 2008 2009 (a) Top 10 EU Region markets. Source: PMI estimates bas

  24. Slide 24: Marginal Contribution Ratio by Price Segment (2009)

    Marginal Contribution Ratio by Price Segment (2009) (%) 100 100 74 63 63 Average PMI 41 26 0 Premium Mid Low Premium Mid Low Western Europe Central Europe Note: Ratio indexed on marginal contribution of premium brand in Western Europe Source: PMI Financials 24

  25. Slide 25: L&M

    L&M ● Shipment volume grew by close to 9% in the EU Region in 2009 Share of Market (%) 6 5.5 5.7 L&M 5.0 4.6 4.4 3.9 4.1 Pall Mall 3.6 3.7 3.9 3 3.5 Winston 2.9 2.8 2.9 2.5 JPS 2.1 0 2007 2008 2009 Q1, 2010 Source: PMI Financials and PMI estimates 25

  26. Slide 26: L&M Share of Market Increase in Key Markets

    L&M ● Significant share of market increase in key markets Share of Market Q1, 2010 Variance vs. PY (pp) (%) 17.9 18 +10.7 14.9 13.7 +1.6 -1.4 9.6 9.1 +4.2 8.1 7.5 +1.5 6.6 +1.1 +0.9 +1.6 0 Slovakia Belgium Poland Sweden Germany Netherlands Czech Spain Republic Source: PMI estimates 26

  27. Slide 27: PMI OTP Volume

    PMI OTP Volume (billion units PMI OTP Shipments by Category equivalent)(a) 15 14.1 13.2 0.7 Cigarillos & Others(b) 1.2 3.3 Pipe 10.2 4.5 1.9 2.6 10.0 Fine Cut 7.5 5.7 0 2007 2008 2009 (a) Assuming 1 unit equivalent = 0.75g or 1 cigarillo (b) Others include snus in Norway and Sweden and tobacco rods

  28. Slide 28: Marginal Contribution Ratio OTP vs. Low-Price Cigarettes

    Marginal Contribution Ratio OTP vs. Low-Price Segment Cigarettes (2009) (%) 100 100 62 41 25 0 Low-Price Selected OTP Low-Price All other OTP (a) Cigarettes Western markets Cigarettes Central markets Europe Europe (a) Top six markets: Belgium, France, Germany, Luxembourg, Netherlands and Spain Note:

  29. Slide 29: Pricing

    Pricing ● In 2009 and Q1, 2010, PMI implemented prices increases notably in: 2009 2010 Belgium Austria Czech Republic Norway France Poland Germany Portugal Greece Spain Hungary UK Italy Netherlands Poland Portugal Spain UK Source: PMI Financials 29

  30. Slide 30: European Union Excise Tax Framework

    European Union Excise Tax Framework New Directive Old Directive Comments Implementation 2011 - Technical changes as of Date 2011. New minima as of 2014 Minimum Tax € 90/000 on all € 64/000 on Transition until 2018 for Yield cigarettes MPPC most Central Europe countries Minimum Tax 60% on WAP 57% on

  31. Slide 31: Pricing Variance vs. Volume/Mix Variance

    Pricing Variance vs. Volume/Mix Variance ($ million) Pricing variance 520 520 Volume/Mix variance(a) 382 (358) (305) 1.1x 1.7x 127 (81) 1.6x 0 2008 2009 Q1 2010 (a) Volume/mix variances are negative Source: PMI Financials 31

  32. Slide 32: Price Gaps: Marlboro vs. Key Low-Price Brand

    Price Gaps: Marlboro vs. Key Low-Price Brand (%) 45 41 39 36 37 34 33 34 32 30 30 29 24 25 21 19 18 18 15 10 10 0 a) ) s (a ry ( y nd ch K n ce ly e nd an ai ec U ga Ita ze la an Sp rla m re Po un C Fr er G he H G et N 2008 Year End 2009 Year End (a) Netherlands refers to October 2009 and October 20

  33. Slide 33: Counterfeit and Contraband Cigarette Volume

    Counterfeit and Contraband Cigarette Volume (% of total consumption) (billion units) 8.4% 8.6% 8.9% 60.6 60.5 61.1 2007 2008 2009 ● Advocate for moderate excise tax increases ● Co-operate with EU and member states ● Continue to develop and enhance joint strategies to counter illicit trade (a) Nether

  34. Slide 34: Regulatory Environment

    Regulatory Environment ● Support evidence-based regulation ● Combat display bans ● Oppose measures that restrict competition and encourage illicit trade 34

  35. Slide 35: Agenda

    Agenda ● EU Region at a glance ● 2010 and beyond: business outlook ● Key 5 EU markets: highlights ● Concluding remarks ● Questions & Answers 35

  36. Slide 36: France – Total Industry Volume

    France – Total Industry Volume (billion units) Variance vs. PY 66.9 65.7 66.9 1.8 % TOTAL 54.9 53.6 55.0 2.6 % Cigarettes 12.0 12.1 11.9 (1.7)% Other Tobacco Products(a) 2007 2008 2009 (a) Includes fine cut and cigars & cigarillos. Fine cut converted to cigarettes equivalents based on conversion rat

  37. Slide 37: France – Price Segment Shares

    France – Price Segment Shares (%) 60 51.0 47.6 46.9 47.2 Premium(a) 40.7 41.5 Low(c) 39.2 36.1 7.1 7.8 7.5 6.7 Mid(b) 0 2007 2008 2009 Q1 2010 (a) Premium: mainly Marlboro, Philip Morris and Camel (b) Mid: mainly Chesterfield, Lucky Strike and Royale (c) Low: mainly L&M, Basic, Winston, Gauloises, N

  38. Slide 38: France – Cigarette Market Shares

    France – Cigarette Market Shares (%) 50 42.5 40.8 40.6 PMI 28.5 29.2 28.7 IMT 15.4 15.6 15.4 BAT 14.2 14.8 JT 13.4 0 2007 2008 2009 Source: Altadis Distribution France 38

  39. Slide 39: France – PMI Premium Brand Shares

    France – PMI Premium Brand Shares (%) 40 30.2 30 27.3 26.5 Marlboro 20 10 7.0 6.2 6.5 Philip Morris 0 2007 2008 2009 Source: Altadis Distribution France 39

  40. Slide 40: France – PMI Premium Brand Shares

    France – PMI Premium Brand Shares (%) 30 26.1 26.0 26.1 25.6 25.9 26.1 26.2 Marlboro 20 10 7.4 7.6 7.6 7.7 7.8 7.8 7.2 Philip Morris 0 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Source: Altadis Distribution France 40

  41. Slide 41: France – 2010 and Beyond Business Outlook

    France – 2010 and Beyond Business Outlook ● Advocate for a predictable fiscal and regulatory environment ● Further develop our well-established and comprehensive brand portfolio: - Continue roll-out of the Marlboro architecture - Leverage momentum of Philip Morris brand in premium - Reinforce our po

  42. Slide 42: Spain – Total Industry Volume

    Spain – Total Industry Volume (billion units) Variance vs. PY 94.5 97.2 90.2 (7.2)% TOTAL 89.5 90.6 81.7 (9.9)% Cigarettes Other Tobacco 5.0 6.6 8.5 28.8% Products(a) 2007 2008 2009 (a) Includes fine cut and cigars & cigarillos. Fine cut converted to cigarettes equivalents based on conversion ratio

  43. Slide 43: Spain – Total Cigarette Volume

    Spain – Total Cigarette Volume (%) 19.7 19.0 16.4 Premium (a) 16.0 Mid(b) 16.7 16.5 63.6 64.5 67.6 Low(c) 2007 2008 2009 (a) Premium: mainly Marlboro (b) Mid: mainly Chesterfield and Camel (c) Low: mainly Fortuna, Winston, Ducados Black, Lucky Strike, Nobel, Marlboro Pocket Pack, Ducados Blond, L&M

  44. Slide 44: Spain – Cigarette Market Shares

    Spain – Cigarette Market Shares (%) 40 37.3 36.7 35.6 IMT 32.1 31.9 31.9 PMI 30 19.6 20.1 20.2 JT 20 8.6 8.6 9.4 BAT 10 0 2007 2008 2009 Source: Tobacco Market Commissioner and Logista 44

  45. Slide 45: Spain – PMI Brand Shares

    Spain – PMI Brand Shares (%) 20 16.5 16.3 15.3 14.5 Marlboro 9.7 9.9 9.4 Chesterfield 10 9.2 6.6 L&M 5.9 4.7 4.4 0.7 0.9 0.9 1.0 Philip Morris 0 2007 2008 2009 Q1 2010 Source: Tobacco Market Commissioner and Logista 45

  46. Slide 46: Spain – 2010 and Beyond Business Outlook

    Spain – 2010 and Beyond Business Outlook ● Reinforced public smoking restrictions expected as of 2011 ● No sign of economic recovery ● PMI has increased prices by €0.25 / pack ahead of July VAT increase ● Solid portfolio to address affordability: - Marlboro Pocket Pack and Marlboro Gold Touch - Ches

  47. Slide 47: Germany – Total Industry Volume

    Germany – Total Industry Volume (billion units) Variance vs. PY 127.9 125.2 1.0 % TOTAL 124.0 89.3 85.5 (1.7)% Cigarettes 86.9 38.6 37.1 39.7 7.1 % Other Tobacco Products(a) 2007 2008 2009 (a) Fine cut converted to cigarettes equivalents based on conversion ratio of 0.50 to 0.75 depending on the pro

  48. Slide 48: Germany – Total Industry Volume

    Germany – Total Industry Volume (%) Higher Price 35.7 33.0 Industry 37.0 Cigarettes(a) 61.6% 60.4% Lower Price 27.4 Industry 24.6 26.5 Cigarettes(b) 8.2 7.9 7.9 Private Label Cigarettes Other Tobacco 30.2 29.9 31.7 Products(c) 2007 2008 2009 (a) Higher Price: mainly Marlboro, Gauloises Blondes, Luck

  49. Slide 49: Germany – Cigarette Market Shares

    Germany – Cigarette Market Shares (%) 40 36.9 36.5 36.5 PMI 27.1 27.5 27.1 IMT(a) 18.4 18.0 18.4 BAT Private 11.7 11.3 11.5 Label 5.0 5.0 5.0 JT 0 2007 2008 2009 (a) Gauloises Blondes shown under IMT Source: PMI Market Statistics based on MSI 49

  50. Slide 50: Germany – Pricing

    Germany – Pricing Monthly SoM (%) 22.0 Marlboro 22.0 23.8 25.4 20.2 RSP (Euro/pack) Marlboro 4.70 L&M 4.20 4.25 4.00 Pall Mall 3.80 3.70 3.60 Private Label 3.25 9 0 Ap 9 Ap 0 D 9 Fe 9 09 Fe 0 Se 9 Au 9 M 9 N 9 M 0 09 10 8 09 9 -0 -1 -0 -1 -0 0 1 l-0 r-0 -0 r-1 0 -0 -0 n- n- n- g- b- b- p- ay ay ar a

  51. Slide 51: Germany – Marlboro Performance

    Germany – Marlboro Performance (%) 30 25.3 25 24.2 23.0 21 Share of Market 20 18 16 YAS Smoker Share(a) 15 10 2007 2008 2009 (a) 6mma Source: PMI Market Statistics based on MSI and GCTS 51

  52. Slide 52: Germany – L&M Performance

    Germany – L&M Performance (%) 20 YAS Smoker 17 Share(a) 15 13 10 Share of 8 Market 8.3 5 7.0 5.1 0 2007 2007 2008 2008 2009 2009 (a) 6mma Source: PMI Market Statistics based on MSI and GCTS 52

  53. Slide 53: Germany – PMI Fine Cut Market Share

    Germany – PMI Fine Cut Market Share (%) 16 3.7 7.9 11.3 13.8 13.3 13.8 Total(a) 14 12 New since Jan 2006 10 4.4 7.3 7.5 8.3 8 6 6.9 6.5 2.4 5.8 5.5 Portfolio 4 at end 5.5 of 2005 3.7 2 0 2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 Q1 2010 2010 (a) 6mma Source: PMI Market Statistics based on MS

  54. Slide 54: Germany – 2010 and Beyond Business Outlook

    Germany – 2010 and Beyond Business Outlook ● Ensure a sustainable fiscal and regulatory environment ● Develop our cigarette portfolio to secure future growth: - Reinforce Marlboro’s No. 1 status - Strengthen our position in the growing low-price segment with L&M and Chesterfield ● Further reinforce

  55. Slide 55: Italy – Total Industry Volume

    Italy – Total Industry Volume (billion units) Variance vs. PY 94.5 94.0 91.7 (2.4) % TOTAL 92.8 92.0 89.2 (3.1) % Cigarettes 1.7 2.0 2.5 25.0 % Other Tobacco Products(a) 2007 2008 2009 (a) Fine cut converted to cigarettes equivalents based on conversion ratio of 0.75 Source: Logista 55

  56. Slide 56: Italy – Total Industry Cigarette Volume

    Italy – Total Industry Cigarette Volume (%) Premium & 39.7 38.9 37.5 Above(a) 12.9 14.6 17.1 Mid(b) 47.4 46.5 45.4 Low(c) 2007 2008 2009 (a) Premium and Above: mainly Marlboro, Merit, Philip Morris, Muratti, Dunhill and Vogue (b) Mid: mainly Chesterfield, Camel, Lucky Strike and Marlboro Gold Touch

  57. Slide 57: Italy – Cigarette Market Shares

    Italy – Cigarette Market Shares (%) 60 54.6 54.4 54.1 PMI 26.4 25.5 23.9 BAT 15.6 17.0 18.3 JT 2.8 2.6 2.4 IMT 0 2007 2008 2009 Source: Logista and A. C. Nielsen 57

  58. Slide 58: Italy – Marlboro Market Share

    Italy – Marlboro Market Share (%) 30 22.8 Total 22.4 22.6 22.6 Marlboro Marlboro 1.4 Gold Touch 0.9 0.6 Marlboro 0.5 0.5 Compact 0 2007 2008 2009 Q1 2010 Source: Logista 58

  59. Slide 59: Italy – 2010 and Beyond Business Outlook

    Italy – 2010 and Beyond Business Outlook ● Advocate for a predictable fiscal and regulatory environment ● Reinforce cigarette portfolio to secure future growth: - Sustain Marlboro’s No. 1 status - Strengthen our position in mid and low-price segments with: • Marlboro Gold Touch • Marlboro Core Flavo

  60. Slide 60: Poland – Total Industry Volume

    Poland – Total Industry Volume (billion units) Variance vs. PY 76.2 73.0 69.9 (4.2) % TOTAL 69.9 63.1 61.1 (3.2) % Cigarettes 9.9 8.8 (11.0) % Other Tobacco 6.3 Products(a) 2007 2008 2009 (a) Fine cut converted to cigarettes equivalents based on conversion ratio of 0.75 Source: PMI estimates 60

  61. Slide 61: Poland – Total Industry Cigarette Volume

    Poland – Total Industry Cigarette Volume (%) 12.4 11.8 13.0 Premium(a) 29.6 29.9 29.3 Mid(b) 58.0 58.3 57.7 Low(c) 2007 2008 2009 (a) Premium: mainly Marlboro, Vogue, Davidoff, Camelia, R1 and Camel as of 2009 (b) Mid: mainly L&M, West, Golden America and Pall Mall (c) Low: mainly Red & White, Vicer

  62. Slide 62: Poland – Cigarette Market Shares

    Poland – Cigarette Market Shares (%) 50 39.0 37.6 36.1 37.2 PMI 30.3 29.7 26.9 26.2 BAT 26.6 24.7 24.4 24.1 IMT 11.7 JT 9.7 7.6 5.9 0 2007 2008 2009 Q1 2010 Note: Current view of historical shares. BAT including ST, IMT including Altadis and JT including Gallaher Source: PMI estimates 62

  63. Slide 63: Poland – Brand Family Market Shares

    Poland – Brand Family Market Shares (%) 20 14.8 15.3 15.1 13.7 L&M 9.4 9.2 Marlboro 8.5 8.4 9.2 Red & White 7.4 7.7 7.1 0.3 Chesterfield 0.2 0.2 0.2 0 2007 2008 2009 Q1 2010 Source: PMI estimates 63

  64. Slide 64: Poland – 2010 and Beyond Business Outlook

    Poland – 2010 and Beyond Business Outlook ● Leverage EU tax harmonization to advocate for a predictable fiscal environment ● Reinforce cigarette portfolio to increase market leadership: - Sustain leading brand position in all price segments - Leverage new Marlboro architecture - Grow Marlboro and L&

  65. Slide 65: Agenda

    Agenda ● EU Region at a glance ● 2010 and beyond: business outlook ● Key 5 EU markets: highlights ● Concluding remarks ● Questions & Answers 65

  66. Slide 66: Conclusion

    Conclusion ● Superior brand portfolio with the leading brand - Marlboro - and the fastest growing brand - L&M ● Pricing more than offsets volume / mix variance, despite consumer downtrading due to economic situation ● Sound and predictable fiscal framework ● Superior power of execution driven by eff

  67. Slide 67: Questions & Answers

    Investor Day – EU Region Lausanne, June 23, 2010 Questions & Answers

  68. Slide 68: Forward-Looking and Cautionary Statements

    Forward-Looking and Cautionary Statements This presentation and related discussion contain statements that, to the extent they do not relate strictly to historical or current facts, constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Su

  69. Slide 69: Glossary of Terms

    Glossary of Terms ● References to PMI volumes refer to shipment volume, unless otherwise stated ● Industry volume and market shares are from a number of internal and external sources ● Organic volume refers to volume excluding acquisitions ● Net revenues exclude excise taxes ● Operating Companies In

  70. Slide 70: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for the Impact of Currency and Acquisitions For the Quarters Ended March 31, ($ in millions) (Unaudited) % Change in Reported Net 2010 2009 Revenues excluding Excise Taxes Reported Net Reported Net Reve

  71. Slide 71: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Quarters Ended March 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  72. Slide 72: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency For the Quarters Ended March 31, (Unaudited) 2010 2009 % Change Reported Diluted EPS $ 0.90 $ 0.74 21.6% L

  73. Slide 73: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Operating Cash Flow to Free Cash Flow and Free Cash Flow, excluding Currency Reconciliation of Operating Cash Flow to Operating Cash Flow, excluding Currency For the Quarters Ended March 31, ($ in

  74. Slide 74: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  75. Slide 75: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net 2009 2008 Revenues excluding Excise Taxes Reported Reported Net Reported Net

  76. Slide 76: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency For the Years Ended December 31, (Unaudited) 2009 2008 % Change Reported Diluted EPS $ 3.24 $ 3.31 (2.1)%

  77. Slide 77: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  78. Slide 78: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2008 2007 excluding Excise Taxes Reported Net Reported Net Reported

  79. Slide 79: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  80. Slide 80: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2007 2006 excluding Excise Taxes Reported Reported Net Reported Net

  81. Slide 81: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2006 2005 excluding Excise Taxes Reported Reported Net Reported Net

  82. Slide 82: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2005 2004 excluding Excise Taxes Reported Reported Net Reported Net

  83. Slide 83: Total Debt to EBITDA and Net Debt to EBITDA Ratios

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Calculation of Total Debt to EBITDA and Net Debt to EBITDA Ratios ($ in millions, except ratios) (Unaudited) For the Year Ended March 31, December 31, 2010 2009 April ~ December January ~ March 12 months 2009 2010

  84. Slide 84: Total Debt to EBITDA and Net Debt to EBITDA Ratios

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Calculation of Total Debt to EBITDA and Net Debt to EBITDA Ratios ($ in millions, except ratios) (Unaudited) March 31, 2008 April ~ December January ~ March 12 months 2007 2008 rolling Earnings before income taxes

  85. Slide 85: Reconciliation of Operating Income to Operating Companies Income

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Income to Reported Operating Companies Income Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income For the Years Ended December 31, ($ in

  86. Slide 86: Investor Day – EU Region

    Investor Day – EU Region Lausanne, June 23, 2010

Philip Morris International — Investor Day (June 2010) on 6ix