Geely Automobile Holdings Limited · HKEX:175
Geely Automobile — Investor Presentation (July 2015)
20 slides from Geely Automobile's investor presentation, July 2015
Slide 1: Corporate Presentation
Corporate Presentation July 2015
Slide 2: Sales Performance 1st Half 2015
Sales Performance 1st Half 2015 Overall: 252,107 units, +35% YoY Domestic: 234,224 units +53% YoY Exports: 17,883 units -48% YoY A-segment Sedans (EC7+Xindihao+GC7+SC7+Vision) 162,176 units +68% YoY SUVs (GX7+SX7+GX9) 34,791 units +19% YoY 2
Slide 3: Sales Performance: Monthly Sales Volume
Sales Performance 1st Half 2015 Monthly Sales Volume KingKong 70,000 exports 60,000 domestic 50,000 40,000 (30,971 units +1%YoY) 30,000 20,000 10,000 - 10 10 10 10 10 4 7 4 7 4 7 4 7 4 7 4 2010 2011 2012 2013 2014 2015 Vision (54,924 units +702%YoY) 3
Slide 4: Domestic Market
Domestic Market • Sales volume in China fell 17% in 2014 due to the reshuffle of the sales and marketing system and the major model upgrading cycle, but started to recover since mid-2014 • Sales volume in first half of 2015 was boosted by the good response to new models like Xindihao and New Vision.
Slide 5: Dealer/Brand Restructuring
Dealer/Brand Restructuring Number of Dealers in China 1100 1000 1068 976 973 981 900 941 943 800 838 700 751 600 500 3 brands & 1 brand & 2 brands 3 dealer 1 dealer & 2 dealer networks network networks (2008) (2014) 5
Slide 6: New Product - Xindihao
New Product - Xindihao Monthly Sales Volume of Xindihao 25,000 20,000 15,000 10,000 5,000 0 • Enhanced safety & comfort 2014 8 9 10 11 12 2015 2 3 4 5 6 • New turbo engines with larger power & better fuel efficiency • New 6-speed manual gearbox • NVH noise cancellation technology • Enhanced storage
Slide 7: New Product – New Vision
New Product – New Vision Monthly Sales Volume of Vision 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 2014 9 10 11 12 2015 2 3 4 5 6 • Enhanced safety & comfort • More efficient turbo engines • New 6-speed manual gearbox • 360O 3-sensor parking assist system • PEPS (Passive Entry/Passive Start) • N
Slide 8: New Product – GC9
New Product – GC9 Engine: 1.8T, 2.4L, 3.5L V6 Transmissions: 6AT Dimension: 4956/1861/1513 Wheelbase: 2850 Power: 122Kw (1.8T) 205Kw (3.5L V6) Max. Torque: 250/1500 N.m/rpm (1.8T) 326/4700 N.m/prm (3.5L) MSRP: RMB119,800-229,800 • New brand image, market positioning & design philosophy • New 1.8T an
Slide 9: Other New Products
Other New Products • GC9 B-segment Sedans (launched) • Emgrand Electric Vehicles (2H 2015) • Emgrand SUVs (end 2015) • Compact SUVs (end 2015) • Emgrand Cross Vehicles (early 2016) • Emgrand 4-door Sedans (early 2016) + upgraded versions of SC7, GC7, Kingkong, Geely Panda 2015 Sales Target at 450,00
Slide 10: Financial Performance
Financial Performance Annual Sales Average Ex-factory Net Profit Volume Price 3,000 600,000 60,000 2,500 500,000 50,000 2,000 400,000 40,000 1,500 300,000 30,000 1,000 200,000 20,000 100,000 10,000 500 - - 0 2005 2007 2009 2011 2013 2005 2007 2009 2011 2013 2005 2007 2009 2011 2013 Return on Equity
Slide 11: Strategy
Strategy Products • Platform and modular architecture; • Focus on powertrain technology; • In-house international design capabilities; • Joint product architecture with Volvo Car; • Gradual transition from hybrid to pure electric; • Partnership to speed up electrification offerings; • Strategic alli
Slide 12: Customer Service Satisfaction
Customer Service Satisfaction J.D.Power Asia Pacific 2014 China Customer Service Index (CSI) StudySM Brand Points# Overall Rank Sector Rank* Geely 847 17 5 (+8 YoY) Mass Market Average 824 # based on a 1,000-point scale and study of 67 passenger vehicle brands in China * ranking amongst Chinese dome
Slide 13: Vehicle Quality, Attractiveness, Dependability
Vehicle Quality, Attractiveness, Dependability J.D.Power Asia Pacific 2014 China Initial Quality StudySM (IQS) Automotive Performance, Execution & Layout (APEAL) StudySM Vehicle Dependability StudySM (VDS) Study Segment Model Segment Rank IQS# Compact Free Cruiser 3 APEAL* Compact Free Cruiser 1 VDS
Slide 14: Automaker Brand Websites
Automaker Brand Websites J.D.Power Asia Pacific 2014 China Brand Website Evaluation (BWES) StudySM Brand Points# Overall Rank Sector Rank* Geely 802 2 1 Industry Average 752 # based on a 1,000-point scale and study of 3,677 new-vehicle intenders and 29 brand websites * ranking amongst Chinese domest
Slide 15: Auto Finance Joint-Venture
Auto Finance Joint-Venture 80% • Located in Shanghai Auto • RMB900m registered Finance capital JV in • Wholesales financing China solutions to dealers • Retail financing solutions 20% to end-customers • Focusing on Tier-1 & -2 cities initially • Supporting both Geely and Volvo Car brands • Progressi
Slide 16: New Energy Vehicles
New Energy Vehicles EC7 - EV JL7001BEV • Kandi JV Partnership to Speed up • Xindayang Electrication JV Offerings EC7 – Petro Hybrid Gradual Transition from Hybrid to Pure Electric KD-5011 Emgrand Cross Plug-in Hybrid Zhidou 16
Slide 17: Finance
Finance Cash Position (RMB m) 8,000 7,000 • Issue of US$300M 5.25% 6,000 5-year senior notes to 5,000 4,000 reduce funding costs and 3,000 widen funding sources 2,000 1,000 net cash cash - • Asset disposals to optimize -1,000 asset size and improve -2,000 operating efficiency Depreciation/Amortizati
Slide 18: Outlooks
Outlooks • Restructuring of dealer network has strengthened our execution capability in delivering quality services and products to customers • Cooperation with Volvo Car has helped to narrow brand, technology and service quality gap with international players • Product offerings should be further e
Slide 19: Geely Automobile in Figures
Geely Automobile in Figures Year started: 1998 Total workforce: 18,481 (on 31/12/2014) Manufacturing facilities: 6 plants in China + 1 plant in Belarus + 1 plant in Uruguay Products: 13 major models under 5 platforms Distribution network: 751 dealers in China; 38 sales agents, 476 sales and service
Slide 20: Important Notice
Important Notice The information contained herein is meant for presentation purposes only and may not be used and relied upon by any other party. It is not to be taken in substitution for the exercise of judgement. You shall be solely responsible for making your own independent investigation of the
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