Celsius Holdings, Inc. · NASDAQ:CELH

Celsius — Q1 2025 Earnings Presentation

16 slides from Celsius's earnings presentation, May 6, 2025

  1. Slide 1: Investor Presentation Q1 2025 Financial Results

    INVESTOR PRESENTATION Q1 2025 FINANCIAL RESULTS May 6, 2025​ C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 3 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N In conjunction with moderate fitness activity, Celsius is clinically proven to accelerate metabolism and burn body fat

  2. Slide 2: Safe Harbor & Non-GAAP Measures

    SAFE HARBOR & NON-GAAP MEASURES Forward-Looking Statements Exchange Commissi on (t he “SEC”); and those other risks and not be consi dered as a substit ut e for net income or any other financi al Thi s press release cont ains statements by Celsius Hol di ngs, Inc. (“Celsius uncertai nt ies discussed

  3. Slide 3: The World's Most Refreshing Energy Drinks

    THE WORLD’S REFRESHING ENERGY DRINKS MOST ON A MISSION TO INSPIRE PEOPLE TO LIVE FIT WITH THE ENERGY TO ACHIEVE THEIR GOALS 3

  4. Slide 4: Celsius at a Glance

    CELSIUS AT A GLANCE PREMIUM BRANDS | FUNCTIONAL INGREDIENTS | ZERO SUGAR A CATEGORY GROWTH LEADER FY 2024 FINANCIAL HIGHLIGHTS • Celsius Holdings contributed 50%1 of all energy • Revenue: $1.36B drink category growth in 2024​ • Gross Margin: 50.2% • #3 energy drink portfolio in the U.S. 1 with total

  5. Slide 5: Growth Strategy

    GROWTH STRATEGY MORE MORE MORE PEOPLE PLACES OFTEN ATTRACTING NEW CONSUMERS EXPANDING PRODUCT INCREASING CONSUMPTION INTO THE ENERGY CATEGORY AVAILABILITY FREQUENCY U N D E R P I N N E D B Y O P E R AT I O N A L E XC E L L E N C E 5

  6. Slide 6: Q1 2025 Key Messages

    Q1 2025 KEY MESSAGES Acquisition of Alani Nu closed April 1; brand surpassed $1 billion in retail sales in 01 L52W1, reinforcing Celsius Holdings’ leadership in modern energy​. CELSIUS held 10.9% share and Alani Nu reached 5.3% in MULO+ w/C 2. Together, 02 Celsius Holdings portfolio drove approximat

  7. Slide 7: First Quarter Financial Highlights

    FIRST QUARTER FINANCIAL HIGHLIGHTS SUMMARY FINANCIALS 1Q 2025 1Q 2024 Change (Millions except for percentages & EPS) REVENUE $329.3 $355.7 (7)% N. AMERICA $306.5 $339.5 (10)% INTERNATIONAL $22.8 $16.2 41% GROSS MARGIN 52.3% 51.2% +110 BPS NET INCOME $44.4 $77.8 (43)% NET INCOME ATT. TO COMMON SHAREH

  8. Slide 8: Celsius Holdings Is Growing the Energy Drink Category

    CELSIUS HOLDINGS IS GROWING THE ENERGY DRINK CATEGORY CELH RETAIL SALES ACROSS TRACKED CHANNELS 1 CELH CONTRIBUTION TO CATEGORY GROWTH BY YEAR 2 (MULO+ W/C | BILLIONS) (MULO+ W/C) TOTAL $0.15 $0.55 $1.35 $2.72 $3.54 4.3% 15% 33% 37% 50% CELH 2020 2021 2022 2023 2024 100.0% $4.00 Billions 90.0% $3.50

  9. Slide 9: Retail Sales

    RETAIL SALES Q1 2025 Q1 2025 CELSIUS & ALANI NU MULO+ W/C RETAIL DOLLAR SALES LAST 13 PERIODS 1 $276.66 BRAND* SHARE2 $ CHG v YA 2 $276.41 $278.13 $271.91 $266.79 $322.56 $291.39 $277.88 $290.05 $286.90 $264.02 $261.38 $284.63 $342.08 TOTAL 1 37.1 $255.74 M CELH 2 27.6 $111.80 M $400 Millions CELH T

  10. Slide 10: Energy MULO+ W/C Dollar Share

    ENERGY MULO+ W/C DOLLAR SHARE TOP 3 BRAND $ SHARE OF MULO+ W/C BY QUARTER 2022-PRESENT 45.0 40.0 38.6 38.6 39.1 38.1 37.1 37.5 37.1 36.8 36.4 36.4 36.5 36.0 35.8 35.0 31.3 30.8 30.0 30.5 30.4 30.3 29.3 28.7 28.6 28.0 27.6 27.5 27.6 27.4 25.0 20.0 15.4 15.5 15.7 15.3 16.2 15.0 13.8 14.1 11.7 10.2 11.

  11. Slide 11: Consolidated Revenue

    CONSOLIDATED REVENUE REVENUE (IN MILLIONS) QUARTERLY REVENUE LAST 5 QUARTERS (MILLIONS) $450.0M $402.0 $400.0M $350.0M $355.7 $300.0M $332.2 $329.3 $250.0M $200.0M $265.7 $150.0M $100.0M $50.0M $0.0M Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4

  12. Slide 12: International Sales

    INTERNATIONAL SALES INTERNATIONAL REVENUE LAST 5 QUARTERS (IN MILLIONS) $22.8 $20.3 $19.6 $18.6 $16.2 1Q 24 2Q 24 3Q 24 4Q 24 1Q 25 NOTES: International revenue excludes N. America (U.S. and Canada) 12

  13. Slide 13: Gross Profit

    GROSS PROFIT GROSS PROFIT AND ADJUSTED EBITDA ($ IN MILLIONS) PERCENTAGES REPRESENT QUARTERLY PERCENTAGE OF REVENUE 250 52.0% 200 51.2% 50.2% 52.3% 150 46.0% 25.0% 100 24.7% 21.2% 18.9% 50 1.7% 1Q 24 2Q 24 3Q 24 4Q 24 1Q 25 0 GROSS PROFIT DOLLARS ADJ EBITDA DOLLARS 13

  14. Slide 14: Appendix

    APPENDIX 14

  15. Slide 15: Celsius Non-GAAP EBITDA Schedule

    CELSIUS NON-GAAP EBITDA SCHEDULE 1 Selling, general and administrative expenses related to employee non-cash stock-based Three months ended (Figures in thousands) compensation expense. Stock-based compensation expense consists of non-cash charges March 31, for the estimated fair value of unvested re

  16. Slide 16: Celsius Non-GAAP EPS Schedule

    CELSIUS NON-GAAP EPS SCHEDULE Reconciliation of GAAP diluted Earnings per share to non-GAAP Adjusted diluted Earnings per share Three months ended March 31, 2025 2024 Diluted Earnings per share (GAAP measure) $0.15 $0.27 Add back/(Deduct)1: Acquisition Costs2 $0.03 — Non-GAAP Diluted Earnings per sh

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