Dell Technologies Inc. · NYSE:DELL
Dell Technologies — Investor Presentation (February 2025)
21 slides from Dell Technologies's investor presentation, February 2025
Slide 1: Brand Guidelines
Brand Guidelines February 2025
Slide 2: Contents
Contents Introduction 3 Lifestyle Photography 14 Brand Logos 4 Product Photography 15 Tier & Authorized Logos 5 Marketing Content for Sustainability & ESG 16 Logo Usage 6 MDF Brand Governance 17 Dos and Don'ts 7 Media Usage 18 Services Competency Badges 8 Copyright Usage & Disclaimers 19 Powered by
Slide 3: Introduction to Dell Technologies partner brand guidelines
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era. The purpose of this document is to provide
Slide 4: Brand Logos
DELL TECHNOLOGIES PARTNER PROGRAM Brand Logos DELL TECHNOLOGIES For an exception to use the The Dell Technologies flagship logo is used on Dell created through-partner Dell Technologies logo, demand generation campaign assets. Partner Use is not generally permitted; submit a 3rd party logo however,
Slide 5: Tier Logos: Increased Benefits & Requirements
DELL TECHNOLOGIES TIER LOGOS PARTNER PROGRAM Tiers range from Titanium, Platinum, Gold, and Authorized. BRAND LOGOS Tier Logos Increased Benefits & Requirements Partner Program logos are used to identify your relationship with Dell Technologies. These logos are awarded based on partner attainment of
Slide 6: Logo Usage
DELL TECHNOLOGIES LOGOS PARTNER PROGRAM Tier logos can be used over any solid, gradient or photo if it meets minimum clear space requirements. BRAND LOGOS Transparent logos are not supported, and a solid white Logo Usage background must be kept behind the DT tier text. The use of Tier and Authorized
Slide 7: Dos and Don'ts
DELL TECHNOLOGIES LOGOS DOS PARTNER PROGRAM DO DO DO Scale proportionally Allow ample clear space Use on every page in conjunction with your own BRAND LOGOS company logo Dos and Don’ts Partner Program logos are used to identify your relationship with Dell LOGOS DON’TS Technologies. These logos are a
Slide 8: Services Competency Badges
DELL TECHNOLOGIES PARTNER PROGRAM PROVEN PARTNER SERVICES COMPETENCIES BRAND LOGOS Minimum clear space around the badges is defined as the height of the D in Dell Technologies. Services Competency Badges The Proven Partner Services Competency badges enable partners to advertise their company’s level
Slide 9: Powered by Dell Technologies Logo
DELL TECHNOLOGIES PARTNER PROGRAM POWERED BY DELL TECHNOLOGIES Minimum clear space around the badges is BRAND LOGOS defined as the height of “D” in DELL. Powered by Dell Technologies Logo The use of the Powered by Dell Technologies logo provides branding of a qualified solution that’s been built on
Slide 10: Digital Marketing Tool (DMT)
DELL TECHNOLOGIES PARTNER PROGRAM Searching for Utilizing Content Digital Marketing content Pre-approved assets for campaigns Fully laid out and syndication Content for you to use Tool (DMT) through-partner organized campaigns on your website, campaigns, as well as are available, complete including
Slide 11: Through-Partner Marketing Assets
DELL TECHNOLOGIES THROUGH PARTNER ASSETS PARTNER PROGRAM Demonstration of proper usage of approved-for-partner Dell Technologies collateral. Through-Partner DO allow for ample room Marketing Assets between the Dell Technologies logo and your logo with all mediums: print and digital. This spacing is
Slide 12: Partner-Created Assets
DELL TECHNOLOGIES PARTNER PROGRAM PARTNER CREATED ASSETS Demonstration of proper usage of Program Tier logo and Partner-Created Partner Company logo on partner-created assets. Assets DO allow for ample room between the Dell Technologies Partner Program Tier logo and Here are some helpful examples to
Slide 13: Third-party Logos
DELL TECHNOLOGIES THIRD PARTY LOGO USAGE: PARTNER PROGRAM Partners must adhere to both the Dell Technologies and Vendor guidelines for logo usage. PARTNER-CREATED ASSETS Third-party Logos Dell Technologies Authorized Distributor Logo For Partners using the Dell Technologies brand with other approved
Slide 14: Lifestyle Photography
DELL TECHNOLOGIES LIFESTYLE PHOTOGRAPHY DOS PARTNER PROGRAM DO use images that are specific to the content in which they sit Lifestyle DO use images of people in genuine situations Photography DO use images from events or photo shoots that are candid and Lifestyle imagery can be used as a way unpose
Slide 15: Product Photography
DELL TECHNOLOGIES PARTNER PROGRAM PRODUCT PHOTOGRAPHY DOS Product DO show products with appropriate screen-fills when possible. Photography DO avoid showing too many products at once to keep the layout clean and less cluttered. Product photography is used in many ways, but its primary responsibility
Slide 16: Marketing Content Focused on Sustainability & ESG
DELL TECHNOLOGIES Here is a sample of the most frequent terms we see showing up in sustainability content and PARTNER PROGRAM creative with suggestions of alternatives. AMBIGIOUS / MISLEADING TERMS INSTEAD CONSIDER: Marketing Content Do not use broad, unclear phrases such as ‘green’, 'eco-', ‘eco-fr
Slide 17: MDF Brand Governance
DELL TECHNOLOGIES PARTNER PROGRAM PARTNER MARKETING ASSETS BRAND GUIDANCE Branding/ • Dell Technologies logo if purchased MDF Brand AWARENESS Merchandise Awareness Event through Dell Events shop Governance Digital & Print • Partner created materials: Dell Technologies Partner Program Tier logo & com
Slide 18: Media Usage
DELL TECHNOLOGIES PARTNER PROGRAM MEDIA Partners should use their designated Dell Technologies Partner Program Tier logo and Media Usage their own company logo on all their marketing materials (emails, social media, paid media, event assets) when referring to their relationship with Dell Technologie
Slide 19: Copyright Usage & Disclaimers
DELL TECHNOLOGIES PARTNER PROGRAM Copyright Usage Dell Technologies owns the copyright & Disclaimers to all assets provided through our resources. TERMS & CONDITIONS 19 Copyright © Dell Inc. All Rights Reserved. Dell Confidential – for Partner internal use only.
Slide 20: Final Approvals Process & Requests for Exceptions
DELL TECHNOLOGIES PARTNER PROGRAM Final Approvals All Partner created collateral must be approved by Dell Technologies. Please work with your PMM for approvals. Process & For an exception to use the Dell Technologies logo, please submit a 3rd party logo license request with full activity details ear
Slide 21: Dell Technologies Partner Program
D@LL Technologies PARTNER PROGRAM
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