Playboy, Inc. · NASDAQ:PLBY
Playboy — PLBY Group — Investor Presentation (March 2025)
20 slides from Playboy's investor presentation, Mar 17, 2025
Slide 1: Investor Presentation
PLBY GROUP tas PLAYBOY Investor Presentation PLBY Group, Inc. NASDAQ: PLBY MARCH 2025
Slide 2: Legal Disclaimer
PLBY GROUP Legal Disclaimer ‘This presentation (this “Presentation”) is provided for information purposes only and has been preparedto assist interested parties in making their own evaluation of PLBY Group, Inc. and its Playboy business (collectively, “Playboy” or the “Company") and for no other pur
Slide 3: One of the Most Recognizable Brands in the World
One of the Most Recognizable Brands in the World aa An Iconic Lifestyle LIE] Brand, 72 Years Young fei Gross-Generational Brand Appeal Broad Global Brand Awareness
Slide 4: Investment Highlights
PLBY GROUP Investment Highlights © Globally recognized brand that is nearly impossible to replicate today © Stable base of high margin, recurring licensing revenue, 86% in the form of guarantees’ © Growth prospects in both new geographies and categories © Cash flow positive on a proforma basis’ 3) S
Slide 5: A Multi-year Transformation
PLBY GROUP” om a Multi-year Transformation Shifted to Playboy-centered asset-light model Licensed Adult operations to Byborg Stabilized licensing in China Improved Honey Birdette performance Reduced corporate overhead Strengthened the balance sheet Generating Free Cash Flow Focusing on Growth in 202
Slide 6: Shifting to Asset-Light Model and Reducing Debt
PLBY GROUP Shifting to Asset-Light Model and Reducing Debt High margin licensing revenue becoming a larger percentage of our revenue, ~40% of total revenue in 2025 Fewer employees needed to run a licensing business, significantly lower operating expenses Honey Birdette is the last remaining non-Play
Slide 7: Editorial is the Marketing that Drives the Brand
PLBY GROUP Editorial is the Marketing that Drives the Brand Low Cost, High Awareness Content & Editorial Voice Brand Marketing & Growth Distribution Monetization "Experiences
Slide 8: Return to Print is Key to the Strategy
PLBY GROUP” Return to Print is Key to the Strategy Opens the door to work with talent, influencers and cultural leaders, who have large, existing audiences Print draws in talent and partnerships Allows Playboy to punch above its weight Editorial is digital-first, but print keeps the brand aspiration
Slide 9: Magazine Leads to the Brand Ecosystem
PLBY GROUP Magazine Leads to the Brand Ecosystem Content: produce compelling content featuring our talent for social, multimedia, and print Events: throw iconic events that drive sponsorship opportunities Audience: leverage the audience of our talent to drive awareness Commerce: work with licensees
Slide 10: Expanding Franchises for New Revenue Opportunities
PLBY GROUP 0 Expanding Franchises for New Revenue Oppo: Playmate franchise as an example... Sponsorships Paid Fan Voting Brand Hosts
Slide 11: Licensing is the Foundation of our Cash Flow
PLBY GROUP” Licensing is the Foundation of our Cash] 91% 2024 Licensing Gross Margin 86% Percent of Total Licensing Revenue Guaranteed in 2025, 40% Expected Licensing Revenue as a Percent of Total in 2025 a? il Highly profitable licensing gross margins niga es ft Predictable and recurring revenue fr
Slide 12: Licensed the Adult Business to Byborg Enterprises
PLBY GROUP Licensed the Adult Business to Byborg Enterprises As of January 1, 2025, Byborg became responsible for operation of Playboy's Adult businesses, including websites, linear TV channels and the Playboy Club creator platform License entitles Playboy to minimum guaranteed royalties of $20 mill
Slide 13: Byborg is a Best-in-class Partner for the Adult Business
PLBY GROUP” Byborg is a Best-in-class Partner for the Adult E Byborg is a streaming, entertainment, and technology company Most of Byborg’s revenue is derived from adult and adjacent industries | OYA L FA N S Byborg will leverage its existing technology and infrastructure to position Playboy as a pr
Slide 14: Expanding Playboy's Global Licensing Reach
PLBY GROUP Expanding Playboy’s Global Licensing Reach 2024 Revenue (Sin millions) Top 4 countries generated 80% of licensing revenue in 2024! Significant room for growth outside of North America and China given Playboy’s international brand recognition " Excludes digital licensing revenue from Bybor
Slide 15: Expanding Licensed Category Representation
PLBY GROUP Expanding Licensed Category Representation Apparel & Accessories is our largest category, representing over 80% of our 2024 licensing revenue Significant upside in categories, such as gaming, that were historically a meaningful revenue stream Licensing deal with Byborg will increase digit
Slide 16: Focused on Building Value
PLBY GROUP” Focused on Building Value Koa vey Dtrdlelte Gross Margin' Inventory" Days-on-Sale* (Sin millions) a 2023, 2024 2023 2024 2023 2024 In 2024, we focused on profitability and cash flow in our Direct-to-Consumer | In 2025, we are focused on growth, with the U.S. having the most potent 'See o
Slide 17: 2024 Goals & Accomplishments
PLBY GROUP” 2024 Goals & Accomplishments 2024 Goals: Shift to an asset-light model License Adult operations Stabilize licensing in China Improve Honey Birdette’s performance Reduce corporate overhead Strengthen the balance sheet 2024 Accomplishments: Y Continued to focus on a licensing v Added $20 m
Slide 18: Guidance & Capital Structure
PLBY GROUP” 1% Guidance & Capital Structure Full Year 2025 Guidance: Revenue of $120 million Cash flow positive Net senior debt down to $100 million Balance Sheet as of December 31, 2024: 89.9 million shares outstanding $28 million Series B Convertible Preferred Stock’ $153 million of senior debt $3
Slide 19: Legal Disclaimer
PLBY GROUP Legal Disclaimer USE OF PROJECTIONS This Presentation contains projected (or ‘pro forma’) financial information with respect to the Company. Such projected financial information constitutes forward-looking information ands for illustrative purposes only and should not be relied upon as ne
Slide 20: Instagram icon - Free download on Iconfinder Facebook Logo PNG With Transparent Background Download
Instagram icon - Free download on Iconfinder Facebook Logo PNG With Transparent Background Download Tiktok, Logo, Brand. Royalty-Free Stock Illustration Image - Pixabay Hilarious brand kit confirms the X logo is here to stay ...