Visa Inc. · NYSE:V

Visa — Investor Day (March 2010)

123 slides from Visa's investor day presentation, Mar 11, 2010

  1. Slide 1: 2010 Investor Day

    2010 Investor Day March 11, 2010

  2. Slide 2: Agenda – Morning Session

    Agenda – Morning Session Joseph Saunders – Chairman & CEO Oliver Jenkyn – Global Head of Strategy & Corporate Development John Partridge – President Elizabeth Buse – Global Head of Product Antonio Lucio – Chief Marketing Officer Bill Sheedy – Group President, The Americas Ruben Osta – Country Manage

  3. Slide 3: Agenda – Afternoon Session

    Agenda – Afternoon Session Brian Triplett – Head of Global Prepaid Products Darren Parslow – Head of Global Commercial Product Strategy Marc Luet – Global Head of Processing, Acceptance and Advisory Services Ellen Richey – Chief Enterprise Risk Officer Questions & Answers – B. Triplett, D. Parslow,

  4. Slide 4: Safe Harbor Reminder

    Safe Harbor Reminder Certain statements contained in this presentation are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are subject to the “safe harbor” created by tho

  5. Slide 5: A View from the Top

    A View from the Top Joseph Saunders Chairman and Chief Executive Officer

  6. Slide 6: Overview

    Overview Growth Innovation Opportunities & Challenges 6

  7. Slide 7: Post IPO Track Record

    Post IPO Track Record Instilled Enhanced Renewed Completed Delivered on Public Relationship Key Integration of IPO Financial Company with Visa Customer Visa Inc. Commitments Focus Europe Contracts 7

  8. Slide 8: Challenging Landscape

    Challenging Landscape Economy Regulatory Disintermediation Legal Trust/Data Security 8

  9. Slide 9: Innovation as a Central Priority

    Innovation as a Central Priority Mobile Prepaid Technologies Revenue Diversification Future • U.S. versus ROW Investment – Innovation • Core Products versus Newer Initiatives Money Transfer eCommerce 9

  10. Slide 10: Strategy Overview

    Strategy Overview Oliver Jenkyn Global Head of Strategy and Corporate Development

  11. Slide 11: Global Industry Revenue

    Global Industry Revenue Total Global Industry Revenues, 2008 (US $Billion, approximate) 1,113 1,097 914 531 525 489 354 120 Retail Telecom Payments Airlines Asset Hotel TV Film/Music Mgmt Source: McKinsey 11

  12. Slide 12: Payments Industry Landscape Complexity

    Payments Industry Landscape Complexity Business System Payee Transaction Acquirer Network Issuer Payment Payer Payment Instruments (Merchant) Acquirer Processor Processor Instrument Issuer (Consumer) Credit Card American Express JCB Discover Individuals TSYS Bank of America Wal-Mart ICICI Cpi card F

  13. Slide 13: Visa Landscape Perspective

    Visa Landscape Perspective Payee Transaction Acquirer Network Issuer Payment Payer (Merchant) Acquirer Processor Processor Instrument Issuer (Consumer) MDEX DPS Acquiring JVs VPS (emerging markets) Domestic Processing Options Supporting Value Added Services Loyalty Risk Services Info services eComm

  14. Slide 14: Key Industry Trends and Visa Position

    Key Industry Trends and Visa Position Key Industry Trend Visa Positioning Secular electronification of paper payments Capitalize on market leading position Growth in “ready-funds” preference Play to strength in debit & prepaid Recovery in volumes Global macroeconomic recovery Increased travel and cr

  15. Slide 15: Visa Corporate Strategy

    Visa Corporate Strategy Foundation is solid • Established strategies are in place across the major pillars of the business As a growth company, we look beyond today’s strategies to maintain the long-term trajectory • Existing strategies will meet near- and mid-term targets • Our sights are set on lo

  16. Slide 16: Visa Corporate Strategy

    Visa Corporate Strategy Vision: The world’s best way to pay and be paid Mission: Accelerate the electronification of commerce Grow participants of network: Issuers, acceptors, cardholders, new users Grow usage of network: Drive brand preference, expand channels, increase processing penetration Enhan

  17. Slide 17: Strategic Aspirations for 2015

    Strategic Aspirations for 2015 Aspiration By 2015, Visa will… Accelerate Reach X% payments volume share of global PCE electronification Diversify Generate 50% of revenue from outside U.S. geographically Ensure X% of all our transactions are Embed processing processed on VisaNet Drive X% of revenue f

  18. Slide 18: Corporate Strategy Pillars

    Corporate Strategy Pillars “Touch” and drive Focus on core products, revenue from as many and invest in new clients transactions as possible and capabilities that enhance the value of the network Products Processing & Services Local Market Aspire to “partnership”, Clients Focus Brand with a focus on

  19. Slide 19: Local Market Focus

    Local Market Focus Local knowledge is our strongest asset, and central to our strategy. We must ensure local empowerment, effective decision-making, and competitive advantage via local talent Organizational changes empowered country managers and drive efficient decision-making Reduced layers of bure

  20. Slide 20: Processing Strategy

    Processing Strategy We must “touch” as much of every transaction as possible to enable a long-term, differentiated value proposition, and associated revenue streams Protect and grow VisaNet transaction volume Expand into acquirer processing in select countries to grow market Increase issuer processi

  21. Slide 21: Product and Services Strategy

    Product and Services Strategy Focus on core products, and invest in new clients, capabilities, and acquisitions that enhance the value of the network New New Clients / Diversify New Capabilities Customer Protect and Extend Grow Current New Capability 21

  22. Slide 22: Product and Services Strategy

    Product and Services Strategy Focus on core products, and invest in new clients, capabilities, and acquisitions that enhance the value of the network New Money Supply Transfer Mobile Chain Non-FIs Money Mgt Health- Transfer care Mobile Payment Remote Customer Prepaid eComm Gateway Mobile Comm- Payme

  23. Slide 23: Brand Strategy

    Brand Strategy Become the Universal Currency of Life by consistently delivering a message of “Better Money for Better Living” Better Money for Better Living 23

  24. Slide 24: Acceptance Strategy

    Acceptance Strategy Grow our network of merchants through country-specific application of the acceptance lifecycle, targeted segment prioritization, and creative acceptance investments Partnership Build sustainable partnerships to increase Visa loyalty Drive preference to increase share Preference w

  25. Slide 25: Client Coverage Strategy

    Client Coverage Strategy Deliver a superior value proposition to our clients through our aspiration of “client partnership” focused on the right team, best insights, and efficient decision-making Right People, Team, Talent Planning / Decision-making • “Partnership” aspiration • Structure and discipl

  26. Slide 26: Visa Corporate Strategy

    Visa Corporate Strategy Foundation is solid • Established strategies are in place across the major pillars of the business As a growth company, we look beyond today’s strategies to maintain the long-term trajectory • Existing strategies will meet near- and mid-term targets • Our sights are set on lo

  27. Slide 27: Expectations and Stakes

    Expectations and Stakes Of the 500 companies that Investment Case: Growth, Growth, appeared on Fortune’s first and more Growth. list, in 1955, only 71 have a place today. As we have stated multiple times, the most important corporate objective V should Nearly 2,000 companies have have is the preserv

  28. Slide 28: Visa's Long-Term Focus

    Visa’s Long-Term Focus Visa understands investor expectations • An investment in Visa is an investment in long-term, global growth Visa must push beyond its current strategies • Harnessing secular electronification will drive attractive growth • However, we are pushing ourselves to look beyond next

  29. Slide 29: Visa Corporate Strategy

    Visa Corporate Strategy Foundation is solid • Established strategies are in place across the major pillars of the business However, as a growth company, we look beyond today’s strategies to maintain the long-term trajectory • Existing strategies will meet near- and mid-term targets • Our sights are

  30. Slide 30: Driving Growth: Assets and Capabilities

    Driving Growth: Assets and Capabilities Established and Proven New Levers • Best-in-class employees • Expanded business model opportunities • Strong secular “tailwind” • Integrated global view of • Superb client relationships capabilities and best practices • Unsurpassed acceptance • Opportunity for

  31. Slide 31: Strategic Aspirations for 2015

    Strategic Aspirations for 2015 Aspiration By 2015, Visa will… Accelerate Reach X% payments volume share of global PCE electronification Diversify Generate 50% of revenue from outside U.S. geographically Ensure X% of all our transactions are Embed processing processed on VisaNet Drive X% of revenue f

  32. Slide 32: Organization and Strategy Built on Client Needs

    Organization and Strategy Built on Client Needs John Partridge President

  33. Slide 33: Client Needs Inform Our Strategy

    Client Needs Inform Our Strategy Products Processing & Services Local Market Clients Focus Brand Acceptance 33

  34. Slide 34: John Partridge, President

    John Partridge, President , , , 34

  35. Slide 35: Client Needs Inform Our Organization

    Client Needs Inform Our Organization Country / Country Global Support Groupings Functions Americas International Under President U.S. Japan • Elizabeth Buse Korea Functional Canada • Antonio Lucio China Support Brazil • Marc Luet Greater China Mexico • Bill Sheedy Southeast Asia Rest of Latin Americ

  36. Slide 36: Defining Success

    Defining Success Innovation Differentiation Growth 36

  37. Slide 37: Driving Growth Through Visa Products and Innovation

    Driving Growth Through Visa Products and Innovation Elizabeth Buse Global Head of Product 37

  38. Slide 38: Product and Services Strategy

    Product and Services Strategy Goal: Drive sustainable growth for all Products stakeholders in the network Processing & Services • Continue to penetrate cash and check Local Market • Enhance network value through differentiated products & services Clients Focus Brand • Invest in Innovation Initiative

  39. Slide 39: Visa's Strategic Framework for Growth

    Visa’s Strategic Framework for Growth New New Clients / Diversify New Capabilities Customer Protect and Grow Extend Current New Capability 39

  40. Slide 40: Continuous Innovation

    Continuous Innovation Products NEW Credit Debit Commercial Prepaid TECHNOLOGY Money Transfer Unique Services Services – Processing Services – Visa IntelliLink Management – Advanced Authorization – Partial Authorization – Visa Incentive Network – Loyalty Platform Services 40

  41. Slide 41: Differentiated Debit Innovation

    Differentiated Debit Innovation Extend Visa’s leadership in debit by providing an integrated product offering and tailor services to local market geographies Purchasing Capability ATM Access VISANET Global Network Full Service Issuer Processing Authorization ATM Terminal Card Exception Network Fraud

  42. Slide 42: Differentiated Prepaid Innovation

    Differentiated Prepaid Innovation Accelerate growth across all aspects of the Prepaid business by providing comprehensive products, services and infrastructure Products Consumer Corporate & Government Employee Benefits Platform Services Partial Authorization Auto-Substantiation Advanced Authorizatio

  43. Slide 43: Differentiated Commercial Innovation

    Differentiated Commercial Innovation Drive penetration and usage across Commercial segments to grow the core, while extending to new customers & capabilities Grow core usage Extend capabilities to Target new customers and penetration new geographies and verticals Visa Multinational Visa IntelliLink

  44. Slide 44: The eCommerce Opportunity

    The eCommerce Opportunity Unique characteristics make eCommerce a critical channel Fast growth: Fastest growing channel for Visa1 Sizeable segment: eCommerce sales expected to reach $880 billion in 20102 High cross-border mix: Significant opportunity to drive cross-border volume for Visa and its cli

  45. Slide 45: Global eCommerce Initiative

    Global eCommerce Initiative Drive continued preference for Visa as the leading payment method for online purchases FAST GROWTH CROSS BORDER Visaperks.ca Hong Kong, China, Taiwan FAST GROWTH & CROSS BORDER Dynamic Challenge Response Visa / Borderlinx Canada, Australia, GCC Mexico, Brazil Hotels.com O

  46. Slide 46: Rightcliq by Visa

    Rightcliq by Visa A new, innovative, managed service from Visa that enhances the end-to-end eCommerce shopping experience Online shopping tool for consumers, delivered by Visa Convenience tool to improve shopping experience • Browse: Wishspace, get advice, discounts/offers • Buy: Auto form fill, dig

  47. Slide 47: Visa Money Transfer Solution

    Visa Money Transfer Solution Globally, domestic and cross-border remittances represent an $11 trillion opportunity Sender Recipient Sources: AITE Group, World Bank, IMF, McKinsey Payment Practice, 2007 47

  48. Slide 48: Benefits of Visa Money Transfer

    Benefits of Visa Money Transfer Visa Money Transfer provides a new value proposition for all stakeholders Consumers: • Send money to a Visa account • Initiate transfers via multiple channels • Benefit from tools and controls to allow for more secure transactions • Access funds at millions of merchan

  49. Slide 49: Visa Money Transfer Momentum

    Visa Money Transfer Momentum Significant global momentum, with 51 Visa Money Transfer programs across 15 countries Russia: 16 bank- managed programs China: 70m+ (Alfa Bank, Severnaya Kazna) accounts (ICBC, EPS Hong Kong Ltd.) UAE: India: 17 bank-managed United States: (UAE Exchange) programs (US Ban

  50. Slide 50: Mobile Ecosystem

    Mobile Ecosystem Handset Citi Retail Wells Fargo OEMs Banks The Royal Bank JP Morgan Nokia of Scotland RIM Samsung Chase CIBC Sony Ericsson Apple HSBC Barclays Android ICICI Bank Bank of America Motorola Banco Do Mobile Bradesco docomo Brasil Airtel Operators RBC AT&T MTN Emirates NBD Beeline Vodafo

  51. Slide 51: Mobile Ecosystem

    Mobile Ecosystem Handset Citi Retail Wells Fargo OEMs Banks The Royal Bank JP Morgan Nokia of Scotland RIM Samsung Chase CIBC HSBC Reducing Complexity & Enabling the Sony Barclays Ericsson Apple Ecosystem Android ICICI Bank Bank of America Motorola Mobile • Establish Standards Bradesco Banco Do Oper

  52. Slide 52: Global Mobile Strategy

    Global Mobile Strategy Visa, in partnership with financial institutions and the wireless industry, has introduced 23 mobile programs in 19 countries Value-Added Acceptance Canada India Services Rogers Wireless Airtel bharti RBC Vancity mChek Malaysia Payments Maybank POS maxis Nokia United States Br

  53. Slide 53: Developed Markets Mobile Approach

    Developed Markets Mobile Approach Enhance the consumer purchase experience and enable consumers to manage their spending better Transaction Alerts Mobile Offers Mobile Contactless Existing Visa Accounts 53

  54. Slide 54: Emerging Markets Mobile Approach

    Emerging Markets Mobile Approach Extend Visa’s financial services network to underbanked populations in emerging markets Money Transfer Mobile Top Up Remote Payments Prepaid Accounts 54

  55. Slide 55: Extending Visa's Value

    Extending Visa’s Value: Industry leading products and services to reduce costs Visa Visa Advanced Visa Risk IntelliLink Authorization Manager 55

  56. Slide 56: Extending Visa's Value

    Extending Visa’s Value: Innovating relentlessly to improve the point-of-sale experience Visa ReadyLink Auto-substantiation Visa Account Updater Partial Authorization Balance Inquiry 56

  57. Slide 57: Extending Visa's Value

    Extending Visa’s Value: Driving unique benefits to merchants and consumers TAQC Visa Incentive Visa Visa Extras Platform Network (VIN) Passfirst 57

  58. Slide 58: Innovation from Visa: Experience It Yourself!

    Innovation from Visa: Experience It Yourself! 58

  59. Slide 59: The Role of Marketing in Driving Results

    The Role of Marketing in Driving Results Antonio Lucio Chief Marketing Officer

  60. Slide 60: Role of Marketing

    Role of Marketing Driving transactions and revenue while building equity and differentiation for the Visa brand 60

  61. Slide 61: Visa Strategy

    Visa Strategy Vision: The world’s best way to pay and be paid Mission: Accelerate the electronification of commerce Marketing Objectives: Grow share from cash and X% payments volume check through education share of global PCE Drive differentiation through Brand Equity gap brand equity and innovation

  62. Slide 62: Global Marketing Investment Approach

    Global Marketing Investment Approach A simultaneous top-down and bottom-up approach is used to ensure budget alignment with global strategic priorities TOP-DOWN – Key Metrics Decision Factors MROI • Electronic share of PCE 1 Market Development Global Optimize • Acceptance locations 2 Growth Marketin

  63. Slide 63: Proven Marketing Activities

    Proven Marketing Activities Specific activities have been proven effective for certain stages of country and product development Sophisticated U.S. Credit Australia U.S. Credit Debit Product Maturity Developed Brazil Credit Australia Emerging Brazil Debit Debit India Emerging Developed Sophisticated

  64. Slide 64: Proven Marketing Activities: Brazil

    Proven Marketing Activities: Brazil Drive debit usage through education and credit usage through affluent and cross border marketing E – Emerging, D – Developed, S – Sophisticated S Product Maturity Brazil D Credit Brazil Debit E E D S Country Maturity • Debit Marketing Objective: – Educate consumer

  65. Slide 65: Proven Marketing Activities: Australia

    Proven Marketing Activities: Australia Drive debit usage through education of benefits vs. EFTPOS and credit usage through affluent and cross border marketing E – Emerging, D – Developed, S – Sophisticated S Product Maturity Australia Credit D Australia Debit E E D S Country Maturity • Debit Marketi

  66. Slide 66: Proven Marketing Activities: U.S.

    Proven Marketing Activities: U.S. Drive debit usage versus cash and check, credit usage through mass affluent and eCommerce marketing E – Emerging, D – Developed, S – Sophisticated U.S. Credit S Product Maturity U.S. Debit D E E D S Country Maturity • Debit Marketing Objective: – Drive usage of Visa

  67. Slide 67: Driving the Category

    Driving the Category These proven marketing activities executed at the local level, continue to help Visa drive category growth by: Demonstrating commitment to our Issuing and Merchant Clients Building brand equity Educating consumers on the benefits of our products Encouraging new usage patterns 67

  68. Slide 68: Driving Effectiveness, Efficiency and Accountability

    Driving Effectiveness, Efficiency and Accountability Marketing drives both short- and mid-term revenue growth Short Term 10% Marketing Activities 20% Brand Equity MROI Marketing drives revenue at multiple levels: Momentum • Short-term lift •Increase Cards in Wallet • Brand equity 70% •Increase Accep

  69. Slide 69: Scientific Tools Provide Key Insights

    Scientific Tools Provide Key Insights Understanding of key revenue drivers helps quantify returns from marketing investments Sophisticated Analytical Tools – Econometric Models and Factor Analyses Input Data Analysis Actions Marketing Investments 6 5 4 Optimize Transaction Data 3 marketing 2 mix by

  70. Slide 70: Analytical Tools Guide Decisions

    Analytical Tools Guide Decisions Insights and analysis inform key decisions Campaign Sponsorship Maximized ROI Optimization Portfolio Optimization Olympics ; Beijing vs. Vancouver Increased ROI: short term and brand equity • 5 local campaigns NFL ─ 100% brand ─ 90% TV ; FIFA • Global campaign ─ 50%

  71. Slide 71: Driving Differentiation: Innovation

    Driving Differentiation: Innovation Driving innovation with focused targeting in prioritized countries through relevant channels Visa Prepaid Debit card RightCliq by Visa Proximity Payments and Money Transfer other mobile application 71

  72. Slide 72: Brand Strength

    Brand Strength Visa Has Unsurpassed Global and U.S. Brand Strength and Equity 136 139 150 150 126 137 119 106 98 98 89 88 100 100 79 79 84 79 80 79 61 62 51 56 47 50 50 29 0 0 Q4'09 Q4'09 Brand Brand Brand Brand Brand Uniqueness Popularity Quality Familiarity Relevance Global Brand Equity U.S. Brand

  73. Slide 73: In Conclusion…

    In Conclusion… Vision: The world’s best way to pay and be paid Mission: Accelerate the electronification of commerce Marketing Objectives: Grow share from cash and X% payments volume check through education share of global PCE Drive differentiation through Brand Equity gap brand equity and innovatio

  74. Slide 74: Break

    VISA Break

  75. Slide 75: The Global Roadmap

    The Global Roadmap Bill Sheedy Group President – The Americas

  76. Slide 76: Client Strategy

    Client Strategy Goal: Partner with clients to drive their business Products Processing & Services • Fully integrate at client business level • Customize delivery of global Local capabilities to align with individual client Market opportunities and pain points Clients Focus Brand • Invest and rebalan

  77. Slide 77: Visa Inc. Countries & Territories

    Countries & Territories 115 Visa Inc. Financial Institution Clients Payments Volume1 > 1,800 $ 734B Visa Share of GPC2 41.3% Visa Penetration of PCE3 15.0% Cards1 712M Russia Canada CIS/ SE Europe U.S. Korea South China Japan Asia GCC India Mexico Africa Southeast Asia Brazil Countries & Territories

  78. Slide 78: Client Value Creation Strategy

    Client Value Creation Strategy Deploy personnel in market and close to clients Operate as partners to drive portfolio performance and integrate within clients’ enterprise • Deliver expertise, experience and trust to be relevant – not just sales • Reinforce value through clear quantification of benef

  79. Slide 79: Why Clients Choose Visa

    Why Clients Choose Visa Product Set • Comprehensive: credit, debit, prepaid, commercial, etc. • Product and technology innovation (new products and R&D) Brand Business and Portfolio Growth (activation and usage) • Consistency of execution • Insights, consulting, etc. Network • Scale • Flexible and r

  80. Slide 80: Global Country-Level Segmentation

    Global Country-Level Segmentation Emerging Developed Sophisticated Canada U.S. Australia Japan S. Korea Brazil Russia India Morocco Nigeria Thailand Number of Countries 140 32 19 Avg. PCE Per Capita $2K $13K $27K Card Penetration Low High High / Saturated Acceptance Low Medium High Payment Infrastru

  81. Slide 81: Investment Focus

    Investment Focus Emerging Developed Sophisticated Build share Grow Optimize Objective and scale revenue profitability Early All core Value-added Products & Services adopter products services Awareness and Usage and Brand Differentiation activation product attributes Everyday spend Card-not-present,

  82. Slide 82: Current Client Challenges

    Current Client Challenges Client distraction in current business environment • Macroeconomic challenges • Difficulties arising from M&A and systems integrations Uncertainty from regulatory and legislative environments Business evolution requires a much broader client set • By product (e.g., prepaid,

  83. Slide 83: U.S. Is Still a Growth Story, But Not Everything Is Growing Equally

    U.S. Is Still a Growth Story, But Not Everything Is Growing Equally Focus on clients’ business • Prioritize quality and growth • Maintain discipline in financial negotiations • Skew towards longer term relationships Invest in products • Expand upon debit secular trend • Invest in and expand affluent

  84. Slide 84: Sources of Incremental U.S. Growth

    Sources of Incremental U.S. Growth Strong Growth Opportunities Visa Growth Through Differentiation 2009 U.S. PCE Drive growth in new channels by Visa delivering innovative solutions Cash & $2.0T Check • eCommerce $3.0T • Mobile Other Card, Paper & Deliver unparalleled value to clients Electronic • P

  85. Slide 85: Global Country-Level Segmentation

    Global Country-Level Segmentation Emerging Developed Sophisticated Canada U.S. Australia Brazil Japan S. Korea Brazil Russia India Brazil Morocco Nigeria Thailand Number of Countries 140 32 19 Avg. PCE Per Capita $2K $13K $27K Card Penetration Low High High / Saturated Acceptance Low Medium High Pay

  86. Slide 86: The Global Roadmap - Brazil

    The Global Roadmap - Brazil Ruben Osta Country Manager - Brazil

  87. Slide 87: Local Market Focus: Brazil

    Local Market Focus Goal: Brazil Products • Enhance multi-year client Processing & Services relationships with major banks and expand new strategic offerings Local • Expand domestic processing Market Clients Focus Brand • Continue innovating and launching new products • Maintain Visa’s leadership pos

  88. Slide 88: Outstanding Compounded Growth

    Outstanding Compounded Growth Calendar Year 2009 Card Issuance Acceptance Locations PCE Penetration (millions) (millions) 1.8 11.1% 220 4.9 0.2 0.4% 1994 2009 1994 2009 1994 2009 CAGR 29% 16% 21% Source: Visa Inc. 88

  89. Slide 89: Brand Awareness

    Brand Awareness Question: What is the first credit card brand that comes to mind? 45 40 39 37 35 33 30 29 30 31 Percentage of Respondents 28 28 25 26 27 26 27 26 26 27 24 23 20 21 15 16 17 17 15 15 14 15 13 13 14 14 12 12 12 10 10 11 7 7 8 5 5 5 6 6 2.5 3.5 2 2 2 2 2 3 0 0 1 1992 1993 1994 1995 1996

  90. Slide 90: Getting the Cards Issued

    Getting the Cards Issued 29% CAGR – 220 million cards issued 1 • Right Banks – strong brand & branch network 2 • Right Sales and Marketing Support – building trust 3 • Right Customers – appealing demographics 90

  91. Slide 91: Building Acceptance

    Building Acceptance VisaNet do Brasil (Cielo) is born Joint venture with bank clients • Merchant coverage • Terminalization • Growth and innovation • Infrastructure costs / investments • Aligned strategic initiatives and efforts (Visa, issuers and acquirers) Sales force to sign-up merchants Training

  92. Slide 92: Marketing

    Marketing Yesterday: Brand Building; Today: Activation and Usage 1 • Aligning issuers, VisaNet and merchants 2 • Merchant co-op programs, POS signage 3 • Consumer product promotions, sweepstakes, discounts 4 • Educational campaigns 92

  93. Slide 93: Penetrating PCE

    Penetrating PCE 21% CAGR – 11.1% of PCE 1 • Right Products – credit, debit, prepaid, verticals 2 • Right Innovation – chip, eCommerce, Visa Passfirst 3 • Right Relationships – multi-year contracts, incentives 93

  94. Slide 94: Focus Going Forward

    Focus Going Forward Acceptance/ Product Penetration Innovation Early days on debit eCommerce Focus on • Debit • Growing Prepaid • Verified by Visa economically active Commercial population Mobile • Increasing wages • Top up • Emerging middle Interiorization class projects (non- • Banked population m

  95. Slide 95: Questions and Answers Session

    Questions and Answers Session Oliver Jenkyn John Partridge Elizabeth Buse Antonio Lucio Bill Sheedy Ruben Osta

  96. Slide 96: Financial Review

    Financial Review Byron Pollitt Chief Financial Officer

  97. Slide 97: Today's topics

    Today’s topics Volume and support incentives Foreign currency hedging Capital structure and uses of cash Update on February metrics Early thoughts on fiscal 2011 97

  98. Slide 98: Volume and support incentives

    Volume and support incentives Customized price discounts used to • Secure multi-year contracts • Promote volume growth Classified as contra revenue, with various accounting treatments Expected to grow over time 98

  99. Slide 99: Customized price discounts

    Customized price discounts Contractually committed, typically for 5 years Common U.S. practice, spreading to Rest of World (ROW) Contract Term - 2009 5% Under Volume (Years) Contract <3 US 79% 30% >5 3-5 ROW 80% 12% 58% 32% VISA 80% 18% 99

  100. Slide 100: Customized by client

    Customized by client Incentive Type Illustrative Examples Basis points (bps) on • 2 bps on all PV Payment Volume (PV) • 10 bps on year-over-year Pay for growth growth • $2 per card converted; Conversion and/or milestone payments Fixed • $5m signing bonus Fixed with hurdle • $3m when PV exceeds $1b 1

  101. Slide 101: Contract terms drive the accounting

    Contract terms drive the accounting Visa amortizes up front incentive payments only if 1 Not yet earned 2 Recoverable if client breaches or early terminates 3 Visa has intent and ability to enforce repayment 4 Future profit exceeds amount deferred 101

  102. Slide 102: Incentives expected to grow over time

    Incentives expected to grow over time With client payment volume growth Mix of Incentive Types Growth Fixed FY 2008 FY 2009 Q1 FY 2010 28% 38% 34% 72% 62% 66% 15.6% 15.1% 16.0% Incentives as a % of Gross Revenues 102

  103. Slide 103: Incentives expected to grow over time

    Incentives expected to grow over time As client portfolios grow larger Major Bank Consolidations Portfolio Payment Involving Visa Issuers Volume 1. Chase / Washington Mutual 2. Bank of America / Merrill Lynch 3. Wells Fargo / Wachovia 4. PNC / National City Incentives as % of Gross Revenue 103

  104. Slide 104: Incentives expected to grow over time

    Incentives expected to grow over time As more clients enter multi-year contracts Number of Contracts 2008 Q1 2010 US 512 805 ROW 555 638 Total 1,067 1,443 104

  105. Slide 105: Managing foreign currency (FX) exposure

    Managing foreign currency (FX) exposure • What drives Visa’s FX exposure • How significant is the exposure • What is Visa’s approach to hedging • How hedges impact revenue growth 105

  106. Slide 106: What drives Visa's FX exposure

    What drives Visa’s FX exposure Operate in 190 countries and territories, representing 165 currencies Maintain offices in 29 countries Define FX exposure on a “net basis” Net FX Gross Revenue = Exposure Less Incentives and Expenses 106

  107. Slide 107: How significant is the exposure

    How significant is the exposure Approx % of Currency Distribution Exposure Hedged Net Revenue Expenses 26% 18% 30% 74% 82% 70% Other Currencies U.S. Dollars Other currencies Hedged 107

  108. Slide 108: What is Visa's approach to hedging

    What is Visa’s approach to hedging Solve for reduced risk and volatility Execute only “economic hedges” Use Value at Risk model to determine currencies to hedge Hedge 17 currencies on a rolling 12-month basis Record gain/loss at maturity primarily in 4 P&L lines • Revenue: Service and International

  109. Slide 109: How hedges impact revenue growth

    How hedges impact revenue growth Impact of FX on Visa revenue growth FY 2009 Q1 Q2 Q3 Q4 FY (1)% (4)% (5)% (3)% (3)% FY 2010 Outlook Q1 FY 0% Flattish 109

  110. Slide 110: Capital structure – uses of cash

    Capital structure – uses of cash Guiding Principles • First call on cash is to reinvest in attractive growth: organic, JVs, M&A • Preserve strong balance sheet, with sufficient liquidity to backstop settlement risk and fund VE put • Return excess cash to shareholders balancing dividends and share re

  111. Slide 111: Capital structure – uses of cash

    Capital structure – uses of cash $ billions Capital Structure Snapshot Q1 FY 2010 After fully funding litigation escrow, cap ex, Available Cash $3.6 working capital, JVs, dividends and share repurchase Credit Line +3.0 ___ Total Sources $6.6 Debt Capacity ~ $6-7 Settlement Risk (~5) @ A rating Set A

  112. Slide 112: Capital structure – uses of cash: Payout Ratio

    Capital structure – uses of cash Dividend levels are guided by comparisons to S&P 500 dividend-paying companies with EPS growth above 20% Dividend Yield Dividend Payout Ratio Visa @ $0.50/$85 share Visa @ $0.50/share Payout Ratio Yield IBES EPS Growth IBES EPS Growth Source: FactSet. Based on data a

  113. Slide 113: Capital structure - uses of cash

    Capital structure - uses of cash Through Q1 FY 2010 $2.7 billion in excess cash has been returned to shareholders A heavier weighting to share repurchase reflects dividend benchmarking and a favorable stock price outlook Excess Cash Returned Street Analysts To Shareholders Share Price Outlook (Throu

  114. Slide 114: Update on February metrics

    Update on February metrics U.S. payment volume growth Cross border volume growth Processed transactions growth Recap FY 2010 financial metrics 114

  115. Slide 115: U.S. payment volume growth

    U.S. payment volume growth % growth Total Credit Debit 2009 Oct 4% (4)% 12% Nov 7 (2) 15 Dec 10 2 19 2010 Jan 10 0 20 Feb 12 2 20 115

  116. Slide 116: Cross border volume growth - constant

    Cross border volume growth - constant % growth Total U.S. ROW 2009 Oct 0% 1% (1)% Nov 3 4 3 Dec 4 8 2 2010 Jan 7 8 7 Feb 11 11 12 116

  117. Slide 117: Processed transactions growth

    Processed transactions growth % growth Total U.S. ROW 2009 Oct 11% 11% 10% Nov 11 11 11 Dec 12 12 13 2010 Jan 13 13 12 Feb 13 12 14 117

  118. Slide 118: Financial metrics for FY 2010

    Financial metrics for FY 2010 Net revenue growth 11-15% range 16-17% of Volume and support incentives gross revenue Less than Marketing $1 billion Mid to high Operating margin 50% range 118

  119. Slide 119: Financial metrics for FY 2010

    Financial metrics for FY 2010 36.5 to 38.5% GAAP tax rate range Diluted class A common stock 20% + EPS growth FY10: $200-250 About $200 million Capital expenditures million FY11: Free cash flow $2 billion + 119

  120. Slide 120: Early thoughts on FY 2011

    Early thoughts on FY 2011 Revenue • Expect global debit and ROW credit to be primary drivers • No clear trend yet on U.S. credit… but seeing growing interest in acquisition programs • Expect volume and support incentives to continue to grow as a % of gross revenues Marketing • Expect to increase cli

  121. Slide 121: Early thoughts on FY 2011

    Early thoughts on FY 2011 Product Innovation • Plan to increase R&D spending in the eCommerce channel with a particular focus on Rightcliq, related platforms, and security • Plan to extend commercial functionality by enabling small business to accept mobile payments • Expect to accelerate developmen

  122. Slide 122: Early thoughts on FY 2011

    Early thoughts on FY 2011 EPS • Expect to grow at 20+% Capital expenditures • Expect to rise modestly as we enter next phase of standardizing and optimizing Visa’s global technology platforms Free cash flow • Expect to exceed $2 billion • Remain committed to return excess cash to shareholders C shar

  123. Slide 123: Questions and Answers Session

    Questions and Answers Session Joseph Saunders John Partridge Byron Pollitt

Visa — Investor Day (March 2010) on 6ix