Carmax Inc · NYSE:KMX
Carmax — Investor Day (2021)
9 slides from Carmax's investor day presentation, 2021
Slide 1: Analyst Day
Analyst Day
Slide 2: EVP, Strategy, Product & Marketing
EVP, Strategy, Product & Marketing
Slide 3: Raising Brand Awareness for Omni-Channel Offerings
Raising Brand Awareness for Omni-Channel Offerings We launched a modern refresh of our brand visuals, tone and message It's headed your way Re-introducing CarMax to customers and aggressively sharing the news about our new digital experiences and customer offerings cARMAX _ | Analyst Day
Slide 4: Created Industry-Leading Innovation Once Again
Created Industry-Leading Innovation Once Again ”v ly (D) New customer offering Love your car unmatched and sets a new guarantee bar in the used auto industry, like the high bar set with the “no-haggle" buying and selling experience almost 30 years ago
Slide 5: Creative Ways to Connect with Customers
Creative Ways to Connect with Customers Examples include: + Podcast sponsorships + Unique activations, like our recent “Doing Donuts” promotion for the 24- hour test drive with Dunkin + Influencer opportunities + Fun out-of-home promotions for the 24-hour test drive, using neon billboards in several
Slide 6: Making Moves and Going Viral
Making Moves and Going Viral First Automotive Retail More Than 800M Impressions with 98% Sponsor of the WNBA Positive Sentiment CarMax ads featuring basketball star Sue Bird go viral, call attention to gender bias in sports KEY * WNBA superstar Sue Bird, among the best players to ever play pro baske
Slide 7: Portfolio Management Towards Acquisition Marketing
Portfolio Management Towards Acquisition Marketing | Google Numerous investments across multiple product G3 VouTube teams and unique performance- marketing programs £)
Slide 8: Conclusion
Conclusion Investing more to expand and optimize our marketing programs, including vehicle acquisition Driving greater ROI efficiency through further application of data science and analytics Advertising spend will remain at current per-unit levels experienced since 2H FY2021 and will focus on brand
Slide 9: Slide 9