Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe Q3 2023 Financial Earnings Call 2023 November 10th 1
Slide 2: Summary of key developments in Q3 2023
ELUMEO Summary of key developments in Q3 2023 In Q3, elumeo with slight growth of 1% to EUR 11.0 m, outperforming the market elumeo is on track with its sales and cost performance program, Adjusted EBITDA at EUR +526 k Active customers with accelerated growth, reaching +16% in Q3 YoY. WEB new custom
Slide 3: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q3 2023 03 Financials 9M & Q3 2023 04 Outlook 3
Slide 4: elumeo's business model is founded on three pillars
ELUMEO elumeo’s business model is founded on three pillars Transformation from traditional linear TV to highly personalized individual online product shows Videoshopping Digital Integrated Transformation Value Chain ▪ Increased conversion rates ▪ Huge variety of gemstones thanks to more ▪ Higher Cus
Slide 5: Elumeo company presentation video
ELUMEO Elumeo company presentation video 5
Slide 6: Elumeo continues to be profitable also in Q3
ELUMEO Elumeo continues to be profitable also in Q3 Stock price and Revenues (m€) 7,00 5,55 3,64 2,40 3,03 3,03 2,69 2,60 50,7 45,8 12,5 11,0 10,9 11,4 11,0 11,5 11,0 2021 Q1-22 Q2-22 Q3-22 Q4-22 2022 Q1-23 Q2-23 Q3-23 Adjusted EBITDA (m€) 4,9 2,2 0,8 0,7 0,5 0,4 0,3 0,3 -0,2 2021 Q1 22 Q2 22 Q3 22
Slide 7: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q3 2023 03 Financials 9M & Q3 2023 04 Outlook 7
Slide 8: While market continues to face significant revenue declines, elumeo outperforms its competitors
ELUMEO While market continues to face significant revenue declines, elumeo outperforms its competitors Revenue of Revenue of Revenue of Online Jewelry & Revenue of Total German eCommerce Multichannel Market Watches Market elumeo Business Germany, in m EUR Germany, in m EUR Germany, in m EUR In m EUR
Slide 9: Accelerated active customer growth, reaching 16% in Q3 YoY
CUSTOMERS Accelerated active customer growth, reaching 16% in Q3 YoY Active customer growth rate by quarter 16% customer growth of Q3 All channels, YoY in % coming from LIVE and WEB: 20% LIVE with 2,2% Points 16% 15% 2,2%P (=14% share) of the active 14% customer growth comes from the share 9% 10% in
Slide 10: elumeo sees a significant revenue growth opportunity once consumer sentiment improves
CUSTOMERS elumeo sees a significant revenue growth opportunity once consumer sentiment improves Growth of active customers Revenue per customer Q3 22 vs. Q3 23 Q3 22 vs. Q3 23 Revenue -13% potential of +15% EUR 1.7 m if active customers would spend 328 38.559 285 same amount of EUR as last 33.308 ye
Slide 11: Web continues its growth in Q3, increasing revenue by 15%
WEB Web continues its growth in Q3, increasing revenue by 15% Revenue of Webshop In k EUR +15% 3.392 2.955 Q3 2022 Q3 2023 11 Source: Internal ERP system, based on static webshop performance (=without livestream or other online non-linear channels)
Slide 12: New customers increased by 45% thanks to successful scaling of online marketing acquisition campaigns
WEB New customers increased by 45% thanks to successful scaling of online marketing acquisition campaigns Scaling of online marketing Growth of new WEB customers spending In k EUR +29% +45% Optimized online marketing 715 9.325 campaigns on Google, Social Media 553 6.448 and Criteo, using AI algorith
Slide 13: With #juwelo100, we have launched a growth program with the target to reach EUR 100m by 2030
#juwelo100 With “#juwelo100”, we have launched a growth program with the target to reach EUR 100m by 2030 Videoshopping Artificial Intelligence From linear TV and static Improve efficiency, webshop to non-linear decrease cost, predict online videoshopping, customer behavior, create increasing custom
Slide 14: #juwelo100 Example 1: Launch of new interactive mobile jewelry shopping app
#juwelo100 Example 1: Launch of new interactive mobile jewelry shopping app Strategic new positioning of the mobile app, allowing us to > EUR 15m market the app separately from our LIVE TV show, focussing on Revenue potential in 2030 new customer acquisition. The mobile app will become an We will be
Slide 15: #juwelo100 Example 2: AI translated automated shopping shows
#juwelo100 Example 2: AI translated automated shopping shows will leverage our video shopping content internationally AI translation We will combine AI translations This will allow us to leverage our and our „Gamerobot“ for video shopping material and automated shows to create fully distribute it in
Slide 16: Jooli's successfully launched Joolipay in August, more payment options to be added in Q4
jooli Jooli’s successfully launched Joolipay in August More payment options to be added in Q4 2023 Q3 2023 Q4 2023 and 2024 Joolipay launched Customer acquisition cost Joolipay has been launched in late August Going into 2024 jooli will optimize the 2023 with Cash on delivery as first marketing mix
Slide 17: Customer order volume with a promising development
jooli Customer order volume with a promising development Order development Average order value Order volume Gross Average Salesprice (INR) Total order Volume • After launching Joolipay in late August jooli converted the whole offer to a direct checkout in the app 653 202 532 16 • Most merchants Sep
Slide 18: Further significant improvement for customer acquisition cost foreseen
jooli Further significant improvement for customer acquisiton cost foreseen Customers and Customer and User New customer acquisition Customer Acquisition Cost Retention • Jooli has launched Customer acquisition Cost (€) Daily user retention in India1) Joolipay with a limited advertising budget of +7
Slide 19: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q3 2023 03 Financials 9M & Q3 2023 04 Outlook 19
Slide 20: Decrease in gross profit driven by customer reticence in inflationary environment
ELUMEO Decrease in gross profit driven by customer reticence in inflationary environment Q3 2023 vs. Q3 2022 – performance overview (in m€) Revenues Gross profit Adjusted EBITDA +0,7% -7,9% -25,9% 10,9 11,0 6,1 0,7 5,6 0,5 Sep 23 Oct 23 Sep 23 Oct 23 Sep 23 Oct 23 Slight increase despite Gross margi
Slide 21: Outperformance of market, Adjusted EBITDA on track
ELUMEO Outperformance of market, Adjusted EBITDA on track 9M 2023 vs. 9M 2022 – performance overview (in m€) Revenues Gross profit Adjusted EBITDA -6,8% -3,3% -67,5% 34,5 18,4 1,9 33,3 17,2 0,6 9M 2022 9M 2023 9M 2022 9M 2023 9M 2022 9M 2023 Slight decline, Q1 2022 Gross margin above On track impact
Slide 22: Successful implementation of cost saving program
ELUMEO Successful implementation of cost saving program 9M 2023 vs. 9M 2022 – cost overview (in m€) ∑ 19,3 ∑ 18,6 4,4 Cost of Reach 4,2 3,5 Personnel - Sellling 3,1 2,6 Personnel - Administration 2,0 0,6 Presenters, producers and translators 0,5 9M 2022 9M 2023 22
Slide 23: Decrease in costs driven by saving program
ELUMEO Decrease in costs driven by saving program Key performance indicators (I) EUR thousand QoQ QoQ Q3 2023 Q3 2022 9M 2023 9M 2022 (unless indicated otherwise) In % In % Revenue 11.003 10.930 0,7% 33.323 34.453 -3,3% Gross profit 5.572 50,6% 6.050 55,4% 7,9% 17.165 51,5% 18.420 53,5% -6,8% EBITDA
Slide 24: Accelerating increase in active customers
ELUMEO Accelerating increase in active customers Key performance indicators (II) EUR thousand QoQ QoQ Q3 2023 Q3 2022 9M 2023 9M 2022 (unless indicated otherwise) In % In % Items sold [pieces in t] 162 139 16,9% 477 411 16,1% Number of active cusstomers (in t) 39 33 15,8% 72 66 9,3% Average number o
Slide 25: Table of contents
Table of contents 01 elumeo at a glance 02 Key developments in Q3 2023 03 Financials 9M & Q3 2023 04 Outlook 25
Slide 26: Outlook 2023
ELUMEO Outlook 2023 Stable development Adjusted EBITDA low single-digit million Management continues to expect high volatility in 2023 due to the economical effects caused by the war in Ukraine and in Middle East. As a result, the forecast is based on a cautious approach to future development and ta
Slide 27: Outlook 2023 confirmed – Stable development Adjusted EBITDA low single-digit million
ELUMEO Outlook 2023 confirmed – Stable development Adjusted EBITDA low single-digit million For the webshop, sales Adjusted EBITDA is The gross profit Management expects growth in 2023 is expected to be in the margin is expected to sales to develop between expected to be in the low low single-digit
Slide 28: elumeo
elumeo Executive Board Wolfgang Boyé, Boris Kirn, Dr. Susanne Ries, Christian Senitz, Deepa Gautam-Nigge Managing Directors Florian Spatz, Dr. Riad Nourallah, Boris Kirn Investor Relations Florian Spatz Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49. 30 69 59 79-231 Fax: +49 30 69