Slide 1: Earnings Presentation 2Q/1H 2025
MBC INVESTOR RELATIONS PRESENTATION FY2024 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 0‹#› Earnings Presentation 2Q/1H 2025
Slide 2: Agenda
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 02 AGENDA 01 02 03 Welcome and thank you for joining us. PERFORMANCE BUSINESS CONTENT OVERVIEW SEGMENTS HIGHLIGHTS Today’s call will cover our financial and operati
Slide 3: Group Financial Highlights
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 03 GROUP 1H 2025 FINANCIAL HIGHLIGHTS FINANCIAL GROUP REVENUE GROSS PROFIT NET PROFIT HIGHLIGHTS SAR 3,031.8 MN SAR 843.1 MN SAR 335.4 MN MBC GROUP sustained strong
Slide 4: Segments Overview
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 04 SEGMENTS OVERVIEW MBC has continued to grow its presence and reach in the MENA region through three primary verticals BROADCASTING & OTHER MEDIA & ENTERTAINMENT
Slide 5: Content: At the Core of Our Business Segments
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 05 CONTENT: AT THE CORE OF OUR BUSINESS SEGMENTS The key customer value proposition is to consistently deliver new, engaging, and compelling content. 86 MBC titles
Slide 6: Operational Updates SHAHID Content Mix
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 06 OPERATIONAL UPDATES SHAHID CONTENT MIX Sports remains a valued content pillar with future opportunities under active consideration. ▪ SHAHID’s growth is content-
Slide 7: Operational Updates Al Narjis
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 07 OPERATIONAL UPDATES AL NARJIS Progress reinforces MBC’s strategic transition to Saudi Arabia ✓ Studio 1 – fully operational with bookings through year-end 2025 ✓
Slide 8: Group Financial Performance
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 8 GROUP FINANCIAL PERFORMANCE MBC has experienced strong revenue growth across its core business segments, with positive bottom-line performance REVENUE BREAKDOWN G
Slide 9: Broadcasting & Other Commercial Activities Performance
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 9 BROADCASTING & OTHER COMMERCIAL ACTIVITIES PERFORMANCE BOCA’s growth during the period was broad-based across advertising, content distribution and large-scale me
Slide 10: SHAHID (OTT) Performance
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 10 SHAHID (OTT) PERFORMANCE SHAHID turned a profit in 1H 2025, primarily driven by seasonal strength in 1Q, and full-year breakeven is still targeted for 2027 REVEN
Slide 11: Media & Entertainment Initiatives Performance
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 11 MEDIA & ENTERTAINMENT INITIATIVES PERFORMANCE Media & Entertainment Initiatives continue to be a strong value-add for MBC and the media ecosystem in KSA REVENUE
Slide 12: Guidance
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 012 GUIDANCE BROADCASTING & OTHER MEDIA & ENTERTAINMENT SHAHID - OTT COMMERCIAL ACTIVITIES INITIATIVES FY 2025E FY 2025E FY 2025E Revenue (% Growth) Revenue (% Grow
Slide 13: Strategic Pillars & Growth Opportunities
MBC EARNINGS PRESENTATION 1H2025 01 Overview 02 Business Segments 03 Content Highlights 04 Operational Updates 05 Financials 06 Outlook 13 STRATEGIC PILLARS & GROWTH OPPORTUNITIES Strong brand equity supports expansion across content, platforms, and geographies MARKET DOMINANCE SHAHID’S LEADERSHIP H
Slide 14: Q&A
Q&A
Slide 15: Thank You
~ THANK YOU GROUP
Slide 16: Financial Summary Historical & FY 2024
MBC EARNINGS PRESENTATION 2Q2025 Financial Summary - Historical & FY 2024 16 FINANCIAL SUMMARY Historical & FY 2024
Slide 17: Group Financial Performance
MBC EARNINGS PRESENTATION 2Q2025 Financial Summary - Historical & FY 2024 17 GROUP FINANCIAL PERFORMANCE MBC has experienced strong revenue growth across its core business segments, with positive bottom-line performance REVENUE BREAKDOWN GROUP GROSS PROFIT GROUP NET PROFIT (SAR Millions) (SAR Millio
Slide 18: Group Quarterly Financial Performance
MBC EARNINGS PRESENTATION 2Q2025 Financial Summary - Historical & FY 2024 18 GROUP QUARTERLY FINANCIAL PERFORMANCE MBC's quarterly results reflect the typical seasonality of our business, showing how performance varies throughout the year REVENUE BREAKDOWN GROUP GROSS PROFIT GROUP NET PROFIT (SAR Mi
Slide 19: Group Financial Performance | Revenue Split
MBC EARNINGS PRESENTATION 2Q2025 Financial Summary - Historical & FY 2024 19 GROUP FINANCIAL PERFORMANCE | REVENUE SPLIT MBC's revenue breakdown for 2022, 2023, and 2024 highlights the contribution of each segment over these years. REVENUE SEGMENT CONTRIBUTION REVENUE SEGMENT CONTRIBUTION REVENUE SE
Slide 20: Broadcasting & Other Commercial Activities Performance
MBC EARNINGS PRESENTATION 2Q2025 Financial Summary - Historical & FY 2024 20 BROADCASTING & OTHER COMMERCIAL ACTIVITIES PERFORMANCE MBC’s Broadcasting & Other Commercial Activities experienced consistent topline growth with a stable cost structure REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Milli
Slide 21: SHAHID (OTT) Performance
MBC EARNINGS PRESENTATION 2Q2025 Financial Summary - Historical & FY 2024 21 SHAHID (OTT) PERFORMANCE SHAHID has experienced exceptional revenue growth across all its operations with a stable cost structure REVENUE BREAKDOWN NET LOSS (SAR Millions) (SAR Millions) 1,078.9 2022A 2023A 2024A 25.1 843.7
Slide 22: Media & Entertainment Initiatives Performance
MBC EARNINGS PRESENTATION 2Q2025 Financial Summary - Historical & FY 2024 22 MEDIA & ENTERTAINMENT INITIATIVES PERFORMANCE Media & Entertainment Initiatives continue to be a strong value-add for MBC and the media ecosystem in KSA, with strong partnerships fostering growth and development REVENUE BRE
Slide 23: Thank You
~ THANK YOU GROUP