Lululemon Athletica Inc. · NASDAQ:LULU
Lululemon Athletica — Investor Day (April 2022)
166 slides from Lululemon Athletica's investor day presentation, Apr 21, 2022
Slide 1: Slide 1
Slide 2: Welcome
welcome
Slide 3: Analyst Day 2022 forward-looking statements
A na ly st D ay 2 02 2 This presentation includes estimates, projections, statements relating to our business plans, objectives, and expected operating results that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securit
Slide 4: Calvin McDonald, Chief Executive Officer
@ Calvin McDonald Chief Executive Officer
Slide 5: Slide 5
Slide 6: Our significant runway for growth
Our significant runway for growth
Slide 7: Our accomplished senior leadership team
Our accomplished senior leadership team Celeste Burgoyne Meghan Frank Nikki Neuburger
Slide 8: Our accomplished senior leadership team
Our accomplished senior leadership team
Slide 9: The Power of Three
T h ree The Power of Three years ago Double | Quadruple Digital - & International
Slide 10: We will deliver our goals ahead of schedule
We will deliver our goals ahead of schedule S6.25B in revenue The Power of Three ok sadruple & International Digital
Slide 11: Our new five-year growth plan
Our new five-year growth plan
Slide 12: Our new five-year growth plan
Our new five-year growth plan To double our business in S12.5B five years...
Slide 13: Power of Three x2
Power of Three x2 Product Innovation Guest Experience Expand Markets
Slide 14: Power of Three x2
Power of Three x2 Digital Impact: People & Planet
Slide 15: We are in the early innings of growth
A. — Our’ ang e together toda We are in the early innings of growth We are confident in our ability to achieve the plan
Slide 16: Product innovation
Product innovation Double Men's and deliver double digit growth in Women's Science of Feel Activity Franchise & hero items Extending categories Raw materials innovation
Slide 17: Science of Feel
Product innovation Double Men's and deliver double digit growth in Women's Innovating to solve the unmet needs of our guests Science of Feel
Slide 18: Activity
Product innovation Double Men's and deliver double digit growth in Women’s Brand association with Yoga is 20 points more than Train / Run Activity
Slide 19: Franchise and hero items
Product innovation Double Men's and deliver double digit growth in Women's Successfully made Align into $1B franchise Franchise & hero items
Slide 20: Extending categories
Product innovation Double Men's and deliver double digit growth in Women's Growing the Core é Extending categories
Slide 21: Raw materials innovation
Product innovation Double Men's and deliver double digit growth in Women's Create new sensations that help our guests feel their best Raw materials innovation
Slide 22: Guest experiences
Guest experiences Double digital and deliver double digit growth in stores Product Connection Community Innovation
Slide 23: Guest experiences: omni-channel
G uest experiences Double digital and deliver double digit growth in stores About one quarter of our guests shop omni-channel with us
Slide 24: Connection
Guest experiences Double digital and deliver double digit growth in stores Relationship with guests drives our DTC model Connection
Slide 25: Community
G uest experiences Double digital and deliver double digit growth in stores When guests sweat more, spend 15% more Community
Slide 26: Innovation
Guest experiences Double digital and deliver double digit growth in stores Leverage guest insights across all touchpoints to continually exceed expectations Innovation
Slide 27: Our guest loyalty gives us permission to lead in membership
Our guest loyalty gives us permission to lead in membership
Slide 28: Re-imagining the future of membership
Re-imagining the future of . Pinnacle Mem bership More ways to sweat, streaming content across more partners For all Benefits that encourage guests to engage
Slide 29: Create one community across our ecosystem
Create one community across our ecosystem Lower CAC costs related to MIRROR Strengthen relationships with studios Drive retention and spend per guest
Slide 30: Creating the most in the industry
Creating the most in the industry
Slide 31: Market expansion
Market expansion Quadruple international and deliver double-digit growth in North America
Slide 32: Market expansion
Market expansion Quadruple international and deliver double-digit growth in North America a Size of the opportunity Attracting new guests Growth in our Core Entering new markets
Slide 33: Size of the opportunity
Market expansion Quadruple international and deliver double-digit growth in North America We are 1% of total addressable market of $650B Size of the opportunity
Slide 34: Attracting new guests
Market expansion Quadruple international and deliver double-digit growth in North America Low unaided awareness... with significant opportunity Attracting new guests
Slide 35: Growth in our Core
Market expansion Quadruple international and deliver double-digit growth in North America We gained more market share than any brand in the industry since 2019* Growth in our Core
Slide 36: Entering new markets
Market expansion Quadruple international and deliver double-digit growth in North America Proprietary Sweat Index guides expansion Entering new markets
Slide 37: Supporting People
Su p porting People Be the place that people come to grow and develop as inclusive leaders Development-focused Standing for Inclusion, Created the Centre for culture Diversity, Equity and Action Social Impact Supporting wellbeing
Slide 38: Development-focused culture
Su p porting People Be the place that people come to grow and develop as inclusive leaders High engagement (80%+) and top retailer on Glassdoor in U.S. Development-focused culture
Slide 39: Standing for Inclusion, Diversity, Equity and Action
Su p porting People Be the place that people come to grow and develop as inclusive leaders 3% year-over-year increase in racial diversity of employees Standing for Inclusion, Diversity, Equity and Action
Slide 40: Created the Centre for Social Impact
Su p porting People Be the place that people come to grow and develop as inclusive leaders Provide access to well- being tools to 10M people Created the Centre for Social Impact
Slide 41: Supporting wellbeing
Su p porting People Be the place that people come to grow and develop as inclusive leaders Offer mental health first-aid training to all employees Supporting wellbeing
Slide 42: Planet
Planet Make 100% of products with sustainable materials and end- of-use solutions to advance circular ecosystems by 2030 Climate Sustainable product Circularity
Slide 43: Climate
P la net Make 100% of products with sustainable materials and end- of-use solutions to advance circular ecosystems by 2030 Converted all owned and operated facilities to 100% renewable electricity in 2021
Slide 44: Sustainable product
Pla net Make 100% of products with sustainable materials and end- of-use solutions to advance circular ecosystems by 2030 Nearly 30% towards goal of 100% sustainable product by 2030 Sustainable product
Slide 45: Circularity
P la net Make 100% of products with sustainable materials and end- of-use solutions to advance circular ecosystems by 2030 Recognized as #1 retailer for corporate responsibility Circularity
Slide 46: Why I am confident in our ability to achieve the plan
Why | am confident in our ability to achieve the plan Premium, Vertical, DTC Proven community Omni-business Purpose-driven versatile product business at scale ecosystem model company
Slide 47: Power of Three x2
Power of Three x2 Doubling our business in five years
Slide 48: Sun Choe, Chief Product Officer
@ Sun Choe Chief Product Officer
Slide 49: We are in the early innings of our product journey
We are in the early innings of our product journey Science of Feel y Raw Materials New Activities
Slide 50: Our innovation lens
Our innovation lens Science 2 Feel”
Slide 51: We're continuing to innovate into our core activities
We’re continuing to innovate into our core activities Yoga Run Train
Slide 52: Yoga
We’re continuing to innovate into our core activities Yoga
Slide 53: We're continuing to innovate into our core activities
We’re continuing to innovate into our core activities
Slide 54: Run
We’re continuing to innovate into our core activities Run
Slide 55: We're continuing to innovate into our core activities
We’re continuing to innovate into our core activities
Slide 56: Train
We’re continuing to innovate into our core activities Train
Slide 57: We're continuing to innovate into our core activities
We’re continuing to innovate into our core activities
Slide 58: Franchises fuel our product growth engine
Franchises fuel our product growth engine
Slide 59: New activities
cy © new \ activities
Slide 60: Comfort with performance-inspired solutions
Comfort with performance- inspired solutions On The Move
Slide 61: On The Move
Comfort with performance- inspired solutions On The Move
Slide 62: Building head-to-toe credibility in run
Building head-to-toe credibility in run Footwear
Slide 63: Footwear
Building head-to-toe credibility in run Footwear
Slide 64: Designed for versatility
Designed for versatility Play
Slide 65: Play
Designed for versatility Play
Slide 66: Innovation in raw materials
Innovation in raw materials unlocks new sensory experiences and sustainable solutions
Slide 67: Innovation in raw materials
Innovation in raw materials unlocks new sensory experiences and sustainable solutions
Slide 68: Slide 68
Slide 69: Innovation in raw materials
Innovation in raw materials unlocks new sensory experiences and sustainable solutions
Slide 70: Our pipeline of product innovation is significant
innovation is significant Our pipeline | — of product a
Slide 71: Celeste Burgoyne
Celeste Burgoyne President, Americas and Global Guest Innovation
Slide 72: Experience
experience = _——-— -
Slide 73: Positioned well to benefit from current macrotrends
Positioned well to benefit from current macrotrends Healthy, Guests want to engage Sustainability & active lifestyle on their own terms environmental impact
Slide 74: Our guest relationship is at the center of everything we do
Our guest relationship is at the center of everything we do Our DTC model provides a i
Slide 75: Guest relationship is at the center of everything we do
Guest relationship is at the center of everything we do
Slide 76: We're in the early innings of growth with our global guest experience
We're in the early innings of growth with our global guest experience Celebrate product Create connection Cultivate community Innovate the experience
Slide 77: Celebrate product
Celebrate Prod uct Our goal is to bring our designers’ vision to life in-store and online Celebrate product
Slide 78: Slide 78
Slide 79: Create connection
H The depth of our guest relationship is 100% correlated with our Create Connection focus on creating connection through all our touchpoints Create connection
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Slide 81: Tony's Closet
_ | Tony's Closet Hers everything you own What greet Lanter
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