Hitachi, Ltd. · TSE:6501

Hitachi — Investor Presentation (April 2013)

12 slides from Hitachi's investor presentation, Apr 16, 2013

  1. Slide 1: Intellectual Property Strategy toward a Global Major Player

    Intellectual Property Strategy toward a Global Major Player April 16, 2013 Takashi Suzuki Corporate Officer, General Manager Intellectual Property Group, Hitachi, Ltd. © Hitachi, Ltd. 2013. All rights reserved.

  2. Slide 2: Contents

    CONTENTS 1. Intellectual Property (IP) Activities toward a Global Major Player 2. Globalization in our IP Activities 3. Creating and Utilizing IP Portfolio for Hitachi’s Business 4. International Standardization Activities © Hitachi, Ltd. 2013. All rights reserved. 1

  3. Slide 3: IP Activities toward a Global Major Player

    1. IP Activities toward a Global Major Player Respond to global needs through the Social Innovation Business Industrial, Transportation and Information and Power Systems Urban Development Systems Communication Systems Vision:Construction of IP Organization to Survive Global Competition ◆ Globalizati

  4. Slide 4: Globalization in our IP Activities (Applications)

    2. Globalization in our IP Activities (Applications) ◆2012 Target:Overseas Patent Appl. Ratio*1 55% ⇒ Achieve 57% ◆Japan & US Focus ⇒ PCT *2 Appl. Focus for Global patent portfolio 100% 13% 17% 20% 23% 6% 80% 7% 5% 47% 6% 51% 6% 6% 8% 8% 55% 57% 11% 8% 60% 13% 10% 12% 11% 11% 9% PCT 40% Others 53% C

  5. Slide 5: Patent Applications Published in 2012

    2. Globalization in our IP Activities (Applications) Patent Applications Published in 2012 (Granted patent for U.S.) * Japan U.S. PCT China Europe Corporate Group Corporate Group Corporate Group Corporate Group Corporate Group 1 Panasonic 11,400 1 IBM 6,500 1 ZTE 3,900 1 ZTE 4,400 1 Siemens 2,200 2

  6. Slide 6: Expand Overseas IP Offices align with Global R&D Formation

    2. Globalization in our IP Activities (Overseas Offices) Expand Overseas IP Offices align with Global R&D Formation Munich From April, 2013 Beijing Washington D.C. Shanghai San Francisco From October, 2012 1 staff increase from April, 2013 Support IP activities (ex. obtaining patents, educating loca

  7. Slide 7: Contribution to Social Innovation Business

    3. Creating and Utilizing IP Portfolio for Hitachi’s Business Contribution to Social Innovation Business 1. Creating IP Portfolio in Major Markets ◆Automotive Parts (Air Flow Sensor) ◆Railway Car (Body and Driving System) 2. Utilizing IP Portfolio for Supporting Business ◆Barriers to Entry (Anisotro

  8. Slide 8: Creating IP Portfolio in Major Markets

    3. Creating and Utilizing IP Portfolio for Hitachi’s Business Creating IP Portfolio in Major Markets Air Flow Sensor Railway Car 250 Number of Maintained Patents*1 40 Number of Applications for Europe*2 200 Hitachi Gr. Accept Selected as Preferred an Order Company A 150 Bidder for IEP*3 Company B 20

  9. Slide 9: Utilizing IP for Supporting Business: Anisotropic Conductive Film ANISOLM

    3. Creating and Utilizing IP Portfolio for Hitachi’s Business Utilizing IP for Supporting Business: Anisotropic Conductive Film “ANISOLM*1” Adhesive Film used for Circuit Connection Developed by Hitachi Chemical Co., Ltd. ◆ WW No.1 Share ◆ Global Patent Portfolio (600 Patents in WW) ◆ Receive Prime

  10. Slide 10: Utilizing IP for Supporting Business: WAN Accelerator

    3. Creating and Utilizing IP Portfolio for Hitachi’s Business Utilizing IP for Supporting Business: WAN Accelerator Catalog Home Page* Appeal IP Portfolio by indicating “Hitachi has filed patent applications related to “WAN Accelerator”, mainly on high-speed communication technology, in a number of

  11. Slide 11: International Standardization Activities

    4. International Standardization Activities Strategically Focus on Important Areas in Group Wide to Facilitate Standardization Examples of Standardization Activities Theme Achievement in 2012 Action Plan Smart City Contributed to obtain Secretariat Publish a case study report to, and Position in a S

  12. Slide 12: © Hitachi, Ltd. 2013. All rights reserved.

    © Hitachi, Ltd. 2013. All rights reserved.

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