Brave Bison Group Plc · LSE:BBSN
Brave Bison — FY2024 Earnings Presentation
26 slides from Brave Bison's earnings presentation, April 2025
Slide 1: FY24 Annual Results
Brave Bison Group plc eo FY24 Annual Results > April 2025
Slide 2: Disclaimer
Brave Bison Disclaimer This presentation has been prepared by Brave Bison Group plc (the “Company”) solely for information and does not purport to contain all the information that may be necessary or desirable to fully and accurately evaluate the Company or its business prospects. For the purposes o
Slide 3: Brave Bison Management Team
Brave Bison Brave Bison Management Team The Brave Bison executive team has the skillset and incentive to succeed alongside shareholders os a, 2 Theo Green Oliver Green Philippa Norridge Chief Growth Officer Executive Chairman * Private equity & technology experience + Imperial College London BSc * 1
Slide 4: A different kind of agency
xB Holland&Barrett | | new balance of TikTok @ prime video —T Shark|NINJA (6) fuss JAMESON IRISH WHISKEY Sse” Linked] = YOLS
Slide 5: Capturing, scaling and monetising fanbases for global sports super brands
Capturing, scaling and monetising fanbases for global sports super brands ee NEW ZEALAND. ROGBY SocialChain Social-first brand and marketing strategy delivered through content, creators and community management Brave Bison Paid and organic performance media underpinned by technology, Al and strategy
Slide 6: Contents
Contents 3. Executive Summary Financial Review Strategic Review
Slide 7: FY24 headline figures
£21.3m £3.9m £7.5m £2.0m £0.3m
Slide 8: Brave Bison Five Year Record
Brave Bison Five Year Record Since 2020, net revenue has increased 5.3x and Adj. EBITDA margins have grown from zero to 21% £25.0m Ml Net Revenue Adjusted EBITDA £20.9m £21.3m £20.0m £16.9m £15.0m £10.0m 1 £7.8m ' £5.0m £4.0m £3.0m £1.8m £0.1m £0.0m FY20 FY21 Fy22 FY23 FY24
Slide 9: Brave Bison Five Year Record
Brave Bison Five Year Record Adj. Basic EPS has increased by 64% since 2021, and net cash has increased every year since 2020 £10.0m 0.40p Adjusted Basic Earnings per Share 0.30p 0.29p 0.30p £8.0m 0.24p 0.20p oxsp £6.0m 0.10p 0.00p £4.0m FY20 FY21 Fy22 FY23 FY24 (0.10p) £2.0m (0.20p) £0.0m (0.30p) 5
Slide 10: Financial Review
Financial Review
Slide 11: FY24 results summary
FY24 FY23 Change ▪ Turnover / Billings (1) £32.8m £35.7m (8%) Net Revenue £21.3m £20.9m +2% Net Revenue (exc. US operations) (2) £21.1m £19.5m +8% ▪ Adj. EBITDA (3) £4.5m £4.3m +5% Adj. Profit Before Tax (4) £3.9m £3.6m +7% Adj. Basic EPS 0.30p 0.29p +5% ▪ Net Cash excl. lease liabilities £7.5m £6.8
Slide 12: Adj. Profit Before Tax
▪ FY24 FY23 ▪ Adj. Profit Before Tax £3.9m £3.6m Acquisition Costs £0.3m £0.8m Restructuring & Integration Costs £0.9m £0.8m ▪ Share Based Payments £0.4m £0.4m Amortisation of Acquired Intangibles £0.3m £0.8m ▪ Statutory Profit Before Tax £2.0m £1.1m
Slide 13: Adjusted EBITDA to net cashflow
▪ FY24 FY23 Adjusted EBITDA £4.5m £4.3m ▪ Restructuring (£0.9m) (£0.8m) Acquisition costs (£0.3m) (£0.8m) Change in working capital (£1.8m) (£0.8m) Tax (payments) / receipts (£0.0m) £0.0m Cashflow from Operations £1.6m £1.8m ▪ Acquisition payments (£0.7m) (£4.8m) Capex (£0.2m) (£0.2m) Share issuance
Slide 14: Policy
SI First priority remains the ongoing investment into the business to support the long-term growth of Brave Bison This has previously involved bolt-on acquisitions to enhance key business areas, and we expect this to continue for as long as attractive opportunities are available Beyond this, the Boa
Slide 15: Outlook
Three acquisitions completed in 2025 so far: Engage (January), Builtvisible (March) and The Fifth (April) Strategic investment from News Corp, now a Top-10 shareholder and partner-client. Committed to £200k in on-market purchases Expect revenue to exceed current market expectations for revenue and u
Slide 16: Strategic Review
Strategic Review
Slide 17: Managing New Balance's EMEA performance activity
CASE STUDY Managing New Balance’s EMEA performance activity across 13 markets and multiple channels A9+ year partnership built on transparency and trust that sees us working alongside the Amsterdam-based team across Paid Search, Shopping, Paid Social, Programmatic, Content and SEO.
Slide 18: Best-in-class performance marketing across multiple markets
18 best-in- class performance marketing across multiple markets
Slide 19: Launching Shark Beauty's first skincare product in the UK
(casestuvy ) ““" Shark|NINJA Launching Shark Beauty’s first ever skincare product in the UK Driving awareness, generating hype and fostering education with a large-scale campaign featuring 58 diverse influencers and over 100 pieces of content. 239% follower growth on Instagram 525% follower growth o
Slide 20: Finding Real Madrid's online fan community
(case stupy ) (casestupy ) Finding Real Madrid’s online fan community and bringing them back to the club’s owned channels Turning key moments like shirt launches and player signings into major content opportunities, driving both engagement and revenue for the club. 20m Rise in followers across Insta
Slide 21: Agile delivery
agile delivery Brand safe AI-enabled A focus group performance creative studio
Slide 22: Acquisition track record generating £4.5m of Adj. EBITDA
2020 Acquired 27% of Brave Bison Group plc Became executive in April 2020 (£1.7m) The Hook 2020 Acquired for £150k out of administration April 2020 (£0.1m) generating £4.5m of Adj. EBITDA 2021 Greenlight Digital & Greenlight Commerce Acquired for £6.8m in September 2021 £0.8m £310k Best Response Med
Slide 23: Acquisition profile: why we like it, business plan
Description Key Clients Location Headcount Completion Revenue (FY24) Adj. EBITDA (FY24) Purchase Price Why we like it ▪ ▪ ▪ ▪ Business plan ▪ ▪ ▪
Slide 24: Acquisition profile: why we like it, business plan
Description Key Clients Location Headcount Completion Revenue (FY24) Adj. EBITDA (FY24) Purchase Price Why we like it ▪ ▪ ▪ ▪ Business plan ▪ ▪ ▪
Slide 25: Acquisition profile: why we like it, business plan
Description Key Clients Location Headcount Completion Revenue (FY24) Purchase Price Why we like it ▪ ▪ ▪ ▪ Business plan ▪ ▪ ▪
Slide 26: Investment Case
Brave Bison Investment Case 1 2 3 Track record in accretive acquisitions: pipeline, execution and integration Positioned for growth in key markets: digital commerce, social media, influencer marketing Strong balance sheet: net cash position with undrawn credit facilities Opportunity to capitalise on