Slide 1: FY'24 Investor Presentation
For personal use only FY’24 Investor Presentation 27 February 2025 US PT 28 February 2025 AEDT Investor Presentation | February 2025
Slide 2: Disclaimer
For personal use only DISCLAIMER These materials and the accompanying oral presentation have been prepared by Past performance is not indicative of future performance and no guarantee of This presentation contains certain measures of financial performance not Life360, Inc. (ARBN 629 412 942) (“Compa
Slide 3: Contents
For personal use only 01 | Life360 Overview (4 – 32) 02 | Financial Update FY’24 (33 – 45) 03 | FY’25 Outlook (46 – 47) 04 | Appendix Contents (48 – 56) 1. Operating metrics 2. Financials 3. GAAP to Non-GAAP reconciliations & Non-GAAP financial measures 4. Competitive landscape 5. Dual tier offering
Slide 4: Life360 Overview
For personal use only 01 Life360 Overview Investor Presentation | February 2025
Slide 5: Life360's mission is to keep people close to the ones they love
Life360’s mission is to keep people close to the ones they love Offering a holistic solution to improve everyday family life For personal use only Location sharing for the whole family Private map for your inner circle ...supercharged with safety Devices for people, pets, and things Market Free to u
Slide 6: Life360 at a glance
Life360 at a glance Global scale, durable growth, expanding profitability For personal use only $371.5m ~79.6M 170+ 379 billion #4 +22% YoY Global Monthly Countries where Miles driven with Top Social FY’24 Revenue Active Users available in Apple Life360 Crash Networking App4 App Store 1 Detection3 $
Slide 7: Distinctive product offering
Distinctive product offering Life360 is a super-app serving families of all types For personal use only Families of all stages Family messaging Location Sharing and Item Tracking Effortless daily coordination with advanced location sharing and item tracking Real-time driving New drivers Driving Safe
Slide 8: Significant opportunity to continue to expand TAM
Significant opportunity to continue to expand TAM For personal use only Family Financial Services Opportunities Expansion Auto Insurance Elderly ~$83bn Monitoring ~$80bn $3.1bn Advertising4 Advertising $2.7bn Pet Tracking3 $2.7bn Pet Tracking Pet Tracking ~$75bn $2.1bn Item Tracking2 $2.1bn Item Tra
Slide 9: Expanding reach beyond parents with teens
Expanding reach beyond parents with teens For personal use only Member Base Expansion … with an opportunity to expand within our current member base Current Member Base Focus 36% 70% Of Circles of U.S. households have 3.3 Premium member plans have are Families at least one pet 4 historically focused
Slide 10: Monetizing our addressable markets
Monetizing our addressable markets Future Opportunity For personal use only Subscription Services Devices Indirect Advertising Adjacent Markets Platinum First Party Data Elderly Auto Ads for Free Members Monetization Monitoring Insurance ✓ Roadside Assistance ✓ ID Theft Protection ✓ Medical Assistan
Slide 11: The aspirational goals that drive our strategy
The aspirational goals that drive our strategy For personal use only #1 150M+ $1B+ 35%+ Brand for everyday Monthly Active Users Revenue AEBITDA margins1 family life Note: Long-term targets are not projections; they are goals and are forward-looking, subject to significant business, economic, regulat
Slide 12: Life360 strategy
Life360 strategy Powerful network effects driving significant long-term growth opportunity For personal use only Grow our Scale paid Create new Expand audience offerings revenue streams profitability By building a leading By driving higher By meeting family needs By leveraging the expense position a
Slide 13: Consistent MAU growth
Consistent MAU growth Largely due to organic adoption For personal use only • Consistent growth (Q1 2019 – Q4 Life360 Core Monthly Active Users (MAU)(M) 2024 CAGR) of 26% across both US and International • US MAU base has grown in parallel 26% with consistent improvements in +46% Total 35 36 YoY fea
Slide 14: Long remaining runway in U.S. penetration
Long remaining runway in U.S. penetration For personal use only Penetration by State (2020) Penetration by State (2024) 10% 30% 2% 6% States with more than 6% penetration in 2020 experienced over 136% penetration growth on average from December 2020 to December 2024, underpinning the remaining meani
Slide 15: Large global opportunity
Large global opportunity International penetration, while expanding, trails the U.S., with large upside opportunity For personal use only Penetration by Region (2020–2024)1 $ United Kingdom 2% 10% Canada (2020) (2024) $ 1% 4% (2020) (2024) Europe 0.4% 1.6% (2020) (2024) Australia & $ New Zealand 3%
Slide 16: One of the highest DAUs across all apps in the U.S.
One of the highest DAUs across all apps in the U.S. For personal use only US iOS App Rankings by DAU 1 US iOS Social Networking App Rankings by DAU 2 Source: data.ai, a Sensor Tower company. Note: DAUs (Daily Active Users) defined as devices having 1 or more foreground sessions within an app in a da
Slide 17: Strong U.S. Engagement
Strong U.S. Engagement – rivals the biggest names in social and streaming media For personal use only US DAU/MAU Ratio (%) Social Media Streaming Media 67 % 61 % 60 % 57 % 46 % 43 % 38 % 29 % 27 % 26 % 24 % 20 % 17 % 14 % 14 % 12 % 11 % Hyper- With Push Engaged Notif. Social1 (Video) Source: Sensor
Slide 18: Our freemium flywheel drives our growth
Our freemium flywheel drives our growth Network effects enhance new member acquisition and fuel competitive advantages For personal use only More Users Better Engagement Investor Presentation | February 2025 18
Slide 19: Life360's digital based freemium business
Life360’s digital based freemium business Freemium model becomes powerful at scale For personal use only • Strong word of mouth drives Advertising + Premium Referral Fees organic growth, supporting Monetization: Data + Lead Gen Subscription Other Sales1 efficient customer acquisition spend New Membe
Slide 20: Triple Tier membership
Loyal and engaged user base enables monetization through Triple Tier membership For personal use only Current Triple Tier Membership Bundles (US, UK, Canada, ANZ) FREE MEMBERSHIP SILVER MEMBERSHIP GOLD MEMBERSHIP PLATINUM MEMBERSHIP $0.00/mo $7.99/mo $14.99/mo $24.99/mo ✓ SOS + Place Alert (5 places
Slide 21: Scaling the international opportunity
Scaling the international opportunity Growing usage and increasing monetization globally For personal use only Triple Tier UK, ANZ & CA • High income markets Top 10 International Top 10 International similar to the U.S. with a driving culture MAU countries1 Revenue countries1 • Subscription benefits
Slide 22: Paying Circles growing while raising prices
Paying Circles growing while raising prices For personal use only • Consistent growth (Q1 2019 – Q4 Paying Circles by geography (000s) 2024 CAGR) across both US and International at 22% and 27%, respectively 632 +33% • Focus on driving customer value 23% 562 610 YoY has allowed for continued growth
Slide 23: Life360 is a one-stop holistic experience vs competitors
Life360 is a one-stop holistic experience vs competitors With the only combined feature set across all of these isolated point solutions For personal use only Mobile Devices Premium Services 45% 65% of surveyed U.S. of Total Paying pet owner member 4.8 Circles are cross- platform 10.3M+ base has int
Slide 24: Family safety focus creates a competitive moat
Life360’s family safety focus creates a competitive moat Providing peace of mind and engagement for families versus generic solutions For personal use only 1 in 7 U.S. Smartphone Owners Use Life3601 5x App Opens per Day1 #1 Brand Attribute2 “Peace of mind” 50 NPS Score Considered “Excellent” by NPS
Slide 25: Strategic initiatives fuel membership & revenue growth
Strategic initiatives fuel membership & revenue growth Key product and marketing highlights of 2024 For personal use only Landing Notifications International Expansion Brand Campaign Connecting magical location experiences Expanded our triple-tier membership Launched a new demand-generating with ad
Slide 26: Life360's Tile trackers deliver family peace of mind
Life360’s Tile trackers deliver family peace of mind Makes everyday life better through fast, reliable item finding and personal safety For personal use only New products are a significant step toward full brand unification • Tile serves as a valuable gateway to accelerate growth in the Life360 subs
Slide 27: New monetization opportunities from free user base
New monetization opportunities from free user base Our differentiated audience can deliver value to B2B data providers and advertisers For personal use only Our differentiated audience… … has the potential to deliver significant value while maintaining privacy at the forefront of our member experien
Slide 28: Offsite and direct sales advertising differentiators
High value offsite and direct sales advertising are differentiators for Life360’s advertising model For personal use only The Future New & Expanded Sales Channels Offsite + Explore offsite Improved Ad (retargeting) Relevance, Data opportunities and Delivery Direct Sales to help brands connect Averag
Slide 29: Differentiated advertising platform reach and capabilities
Life360’s differentiated advertising platform reach and capabilities For personal use only Offsite Inventory Partners Onsite / In App Types Advertising Audience Engine Thousands of Unique Audiences and Targeting Connected TV/OTT Banner Ads | Push Notifications Capabilities (ex. US, 70th percentile E
Slide 30: The advertising opportunity for Life360
The advertising opportunity for Life360 Data indicates long-term growth potential in advertising revenue For personal use only Ad Revenue ARPU by MAU (M)1,2 $8 $7 Advertising ARPU $6 $5 $4 $3 $2 $1 $-- -- 100 200 300 400 500 600 700 800 900 MAU Ad Revenue ARPU from Launch1,3 Large Market Opportunity
Slide 31: What sets Life360 apart
What sets Life360 apart For personal use only Fully integrated cross- Recognized leader in family platform offering through safety and security leading mobile app & supporting devices Loyal and engaged user base Strong brand awareness and with multiple monetization freemium model driving vectors inc
Slide 32: Life360's highly attractive financial model
Life360’s highly attractive financial model For personal use only Growth at Highly Engaged Digital Strong Capital Strategic Scale Members Drive Economics and Efficiency Opportunities Acquisition Flywheel Profitability for Growth $367.6M AMR as of ~79.6M Global MAU and Globally scalable tech Capital
Slide 33: Financial Update FY'24
For personal use only 02 Financial Update FY’24 Investor Presentation | February 2025
Slide 34: FY'24 Achievements
FY’24 Achievements Cementing our position as the market-leading family safety membership service For personal use only Growing our Scaling paid Creating new Expanding audience offerings revenue streams profitability ~79.6m ~2.3m $371.5m Global Monthly Active Global Paying Circles Initial infrastruct
Slide 35: FY'24 Results Summary
FY’24 Results Summary Delivering on growth Commentary For personal use only • Continued strong subscription revenue $M FY’23 FY’24 Guidance $ Change % ch YoY momentum, up 26% including hardware Revenue subscriptions, and 29% for Life360 Subscription 220.8 277.8 57.1 26 % subscriptions, which was ahe
Slide 36: Continued Strong Revenue Momentum
Continued Strong Revenue Momentum For personal use only +34% Quarterly Annualized Monthly Revenue ($M)* YoY growth in December 2024 Annualized Monthly revenue 368 336 305 274 285 249 259 239 224 174 184 166 140 124 96 106 78 81 90 68 75 76 62 46 Q3 19 Q4 19 Q2 22 Q1 21 Q2 21 Q1 20 Q2 20 Q1 23 Q2 23
Slide 37: Consolidated Revenue
Consolidated Revenue FY’24 year over year growth of 22% For personal use only Total consolidated revenue breakdown Annual revenue ($M) (FY’24) $371 $36 Hardware $305 $58 $26 15% $228 $58 Other $27 10% $48 Hardware 6% Life360 US $278 60% Subscription Subscription $221 9% $153 Life360 International Su
Slide 38: Global MAU
Global MAU Q4’24 year over year growth of 30% For personal use only Life360 Core Monthly Active Users (MAU)(M) International Triple Tier launch countries MAU +47% YoY +46% 36 YoY 35 30 28 25 23 +37% 20 YoY 18 19 18 15 13 12 12 12 11 12 10 10 +19% 11 9 9 40 42 44 11 35 37 39 YoY 10 29 31 32 34 +35% 2
Slide 39: Subscription Revenue
Subscription Revenue Q4’24 year over year growth of 32% For personal use only Consolidated Quarterly Subscription revenue ($M) Consolidated Annual Subscription revenue ($M) 78.8 71.8 277.8 61.6 65.7 56.6 59.8 220.8 51.7 52.7 45.4 36.0 39.0 153.3 33.1 Q1 Q2 Q3 Q4 FY'22 FY'23 FY'24 2022 2023 2024 • Gl
Slide 40: Paying Circles
Paying Circles Q4’24 year over year growth of 25% For personal use only $139 $138 $38 +42% YoY Paying Circles by geography (000s) International Triple Tier launch +42% YoY countries Paying Circles UK & ANZ Legacy price +58% +33% increases YoY 632 YoY 610 562 508 474 446 396 364 +10% 310 332 275 YoY
Slide 41: Strength of Free User Engagement Drives Net Subscriber Retention
Strength of Free User Engagement Drives Consistent Net Subscriber Retention Over Time For personal use only Global MAU by Member Registration Year (M) Global Paying Circles by Member Registration Year (M) • Charts highlight that MAUs and Paying Circles by member 80 2024 registration year have 70 2 i
Slide 42: Average Revenue Per Paying Circle (ARPPC)
Average Revenue Per Paying Circle (ARPPC) Triple Tier launches and price increases for legacy subscribers driving international ARPPC For personal use only Average Revenue Per Paying Circle (ARPPC) ($) 1 International Triple Tier launch countries revenue $156 +3% YoY +62% YoY +6% YoY Global ARPPC 2
Slide 43: Hardware Revenue
Hardware Revenue Q4’24 year over year growth of 13% For personal use only Quarterly Hardware revenue ($M)* Annual Hardware revenue ($M) 23.8 58.2 57.6 21.1 19.6 47.9 15.5 11.6 11.9 11.7 11.7 10.5 10.0 10.2 6.8 Q1 Q2 Q3 Q4 FY'22 FY'23 FY'24 2022 2023 2024 • Q4’24 hardware revenue increase of 13% • St
Slide 44: Other Revenue
Other Revenue Q4’24 year over year growth of 113% For personal use only Quarterly Other revenue ($M) Annual Other Revenue ($M) 13.0 36.0 9.3 27.1 8.3 25.5 7.3 6.5 6.5 6.0 6.5 6.5 6.5 6.3 6.1 Q1 Q2 Q3 Q4 FY'22 FY'23 FY'24 2022 2023 2024 • FY’24 growth driven primarily by advertising revenue contribut
Slide 45: Expanding Profitability
Expanding Profitability Leveraging the cost base as we scale For personal use only Total Gross Margin expansion Adjusted EBITDA ($M) & Margin (%) 1 18% 75% 13% 73% 10% 10% 21.2 65% 13% 8% 7% 18% 5% 11.0 1% 9.0 8.9 4.3 5.7 5.5 2% 0.5 1.6 -9.4 2022 -13.7 -18.7 2023 -16% 2024 -26% FY'22 FY'23 FY'24 -38
Slide 46: FY'25 Outlook
For personal use only 03 FY’25 Outlook Investor Presentation | February 2025
Slide 47: Outlook
Outlook For personal use only For FY’25, Life360 expects to deliver the following metrics: • Consolidated revenue of $450 - $480 million comprised of: • Subscription revenue of $350 million - $360 million; • Hardware revenue of $45 million - $55 million; • Other revenue of $55 million - $65 million;
Slide 48: Appendix
For personal use only 04 Appendix Investor Presentation | February 2025
Slide 49: Operating Metrics
APPENDIX 1 Operating Metrics For personal use only (in millions, except ARPPC, ARPPS, ASP) Q4 2024 Q3 2024 Q2 2024 Q1 2024 Q4 2023 Q3 2023 Life360 Core(1) Monthly Active Users (MAU) - Global 79.6 76.9 70.6 66.4 61.4 58.4 U.S. 43.7 42.2 40.5 38.8 36.8 35.4 International 36.0 34.7 30.1 27.5 24.6 23.0
Slide 50: Income Statement
APPENDIX 2 Income Statement For personal use only Three Months Ended December 31, Year Ended December 31, $ in millions, except share and per share data 2024 2023 2024 2023 Revenue Subscription revenue $ 78.8 $ 59.8 $ 277.8 $ 220.8 Hardware revenue 23.8 21.1 57.6 58.2 Other revenue 13.0 6.1 36.0 25.
Slide 51: Balance Sheet and Cash Flow
APPENDIX 2 Balance Sheet Cash Flow For personal use only $M December 31, December 31, Year Ended December 31, 2024 2023 2024 2023 Current Assets: Cash Flows from Operating Activities: Net loss $ (4.6) $ (28.2) Cash and cash equivalents $ 159.2 $ 69.0 Adjustments to reconcile net loss to net cash pro
Slide 52: GAAP to Non-GAAP reconciliations
APPENDIX 3 GAAP to Non-GAAP reconciliations For personal use only Cost of revenue Operating expenses Three Months Ended December 31, Year Ended December 31, Three Months Ended December 31, Year Ended December 31, $M 2024 2023 2024 2023 $M 2024 2023 2024 2023 Cost of subscription revenue, GAAP 10.6 8
Slide 53: Non-GAAP Financial Measures
We collect and analyze operating and financial data to evaluate the health of our APPENDIX 3 business, allocate our resources and assess our performance. Non-GAAP Financial Measures EBITDA and Adjusted EBITDA For personal use only In addition to total revenue, net income (loss) and other results und
Slide 54: Competitive Landscape
APPENDIX 4 Competitive Landscape For personal use only Monthly Price $24.99 $14.99 $10.00 $14.99 $79.99 $4.99 Free Free Membership Family circle Individual Individual Individual Family circle Individual Individual Individual Features Available on iOS & Android Roadside Assistance SOS Alert Driver Re
Slide 55: Launch of Dual Tier Pricing
APPENDIX 5 Launch of Dual Tier Pricing to maximize value of For personal use only large global footprint Current Dual Tier Membership Bundles (Rest of World)1 FREE MEMBERSHIP SILVER MEMBERSHIP GOLD MEMBERSHIP FUTURE MEMBERSHIP • Launch of two $0.00/mo $4.99/mo $7.99/mo SKUs premium tiers to replace
Slide 56: Thank You
For personal use only Thank You Investor Presentation | February 2025