Bread Financial Holdings, Inc. · NYSE:BFH

Bread Financial — Alliance Data Systems — Investor Presentation (March 2008)

19 slides from Bread Financial's investor presentation, Mar 13, 2008

  1. Slide 1: Alliance Data Investor/Analyst Call

    Exhibit 99.2 Alliance Data Investor/Analyst Call NYSE:ADS March 13, 2008 ©2008 ADS Alliance Data Systems, Inc.

  2. Slide 2: Safe Harbor Statement/Forward-Looking Statements

    Investor/Analyst Call– March 13, 2008 2 Alliance Data’s Safe Harbor Statement/Forward-Looking Statements • This presentation may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as

  3. Slide 3: Financial Measures

    Investor/Analyst Call– March 13, 2008 3 Financial Measures • In addition to the results presented in accordance with generally accepted accounting principles, or GAAP, the Company presents financial measures that are non-GAAP measures, such as adjusted EBITDA, operating EBITDA and cash earnings per

  4. Slide 4: Agenda

    Investor/Analyst Call– March 13, 2008 4 Agenda • Introduction • Business Update • Q&A ©2008 ADS Alliance Data Systems, Inc.

  5. Slide 5: Business Update

    Investor/Analyst Call– March 13, 2008 5 Business Update • Business Model & Key Financial Objectives • Loyalty Services (AIR MILES ® Reward Program - Canada) • Epsilon Marketing Services • Private Label Services • Private Label Credit • New Segmentation and Discontinued Operations • Consolidated Alli

  6. Slide 6: Business Model

    Investor/Analyst Call– March 13, 2008 6 Business Model Largest and Most Comprehensive Provider of Transaction- based Marketing and Loyalty Solutions • Highly sophisticated transaction-based programs are measurable, trackable and allow for micro-segmentation of clients’ customers. • Drives high ROIs

  7. Slide 7: Business Model

    Investor/Analyst Call– March 13, 2008 7 Business Model Through our We develop, We capture analysis over Our micro- implement and segmentation past and the past 25 drive complex current years we know drives marketing and significant ROIs consumer this is the best loyalty transactions predictor of for

  8. Slide 8: Four Key Financial Objectives

    Investor/Analyst Call– March 13, 2008 8 Four Key Financial Objectives 1. Double-digit Organic Growth 2. Strong Free Cash Flow Conversion • Double-digit organic business growth, plus • Margin expansion: 14% (2000) 32% (2007); >250bps a year • Capex improving from 5% 3% of top-line 3. Strong Visibilit

  9. Slide 9: 2008 Outlook: Loyalty Services - Canada

    Investor/Analyst Call– March 13, 2008 9 2008 Outlook: Loyalty Services - Canada • AIR MILES ® Reward Program is the Largest Mass Consumer Coalition Loyalty Program in Canada • 70% of Canadian Households Active in the Program • One of Canada’s Most Recognizable Brands • Despite Name, Revenues are not

  10. Slide 10: 2008 Outlook: Epsilon Marketing Services

    Investor/Analyst Call– March 13, 2008 10 2008 Outlook: Epsilon Marketing Services • Only Recognized Leader in Both Database Marketing and Email Marketing Services by Forrester • Most Comprehensive and Only Integrated Database Marketing Services Firm in the Industry • Marketing Strategy • Database Ma

  11. Slide 11: 2008 Outlook: Private Label Services

    Investor/Analyst Call– March 13, 2008 11 2008 Outlook: Private Label Services • Fully Integrated Loyalty-driven Private Label and Co-brand Programs • Loyalty & Marketing Programs • High-end Customer Care • Transaction Processing • Consumer’s Choice Driven by Loyalty and Relationship to Retailer, not

  12. Slide 12: 2008 Outlook: Private Label Credit

    Investor/Analyst Call– March 13, 2008 12 2008 Outlook: Private Label Credit • 11MM Active Households Each Month • 85% Female; Mid-to High-Income • Customer Views as Loyalty Program, not an Extension of Credit • 700 Average Bureau Score; Small Average Balances ($350/acct.) • No Sub-prime Targeting •

  13. Slide 13: Historical Segment Presentation

    Investor/Analyst Call– March 13, 2008 13 Historical Segment Presentation Segment: Marketing Transaction Credit • Loyalty AIR MILES • Transaction • Credit (Private Label) Products Reward Program Processing/Customer • Corporate and (Canada) Care/Marketing (Private Services: • Epsilon Marketing Label)

  14. Slide 14: New Segment Presentation

    Investor/Analyst Call– March 13, 2008 14 New Segment Presentation Transparency Objective Plus Shift in Business Mix Dictate “More User Friendly” Approach Segment: Loyalty Epsilon Private Label Private Label Services Marketing Services Credit Services Services and Loyalty Epsilon Private Label Privat

  15. Slide 15: 2008 Outlook – Consolidated Alliance Data

    Investor/Analyst Call– March 13, 2008 15 2008 Outlook – Consolidated Alliance Data 2007 Operating EBITDA* 2008 • Loyalty Services $174MM • Epsilon Marketing Services $118MM • Private Label Services $ 99MM • Private Label Credit $350MM $741MM • Corporate $(67)MM • Operating EBITDA $674MM >$730MM • Ad

  16. Slide 16: 2008 Guidance

    Investor/Analyst Call– March 13, 2008 16 2008 Guidance • Reiterate Organic Growth Targets: • Operating EBITDA >$730MM • Adjusted EBITDA >$700MM • Cash EPS $4.30 Cash EPS: Mid-teens Organic Growth Q1: Flat (-) Lane Bryant Drag ($.98-1.00) (-) 2008’s Most Difficult Comps Q2: Low to Mid-teens (-) Lane

  17. Slide 17: 2008 Est. Free Cash Flow

    Investor/Analyst Call– March 13, 2008 17 2008 Est. Free Cash Flow ($MM, Except per Share) Adjusted EBITDA > $700 Loyalty Adjustment 30 Operating EBITDA > $730 Less Capex/Int./Taxes (330) Free Cash Flow $400 Per Share $5.00 (11% yield) + Asset Sales / Other Initiatives TBD ©2008 ADS Alliance Data Sys

  18. Slide 18: Liquidity - $1.5 Billion New or Renewed Since October

    Investor/Analyst Call– March 13, 2008 18 Liquidity - $1.5 Billion New or Renewed Since October - Barclay’s, Wachovia, J.P. Morgan, RBS } 1. CDs 2. Conduits (Off B/S) 3. Revolver (Off B/S) $3.8 Billion $1.8 Billion 4. Warehouse (Off B/S) Capacity Unused 5. Cash 6. Net Debt (excludes CDs) $655 Corp. 2

  19. Slide 19: 2003-2008e Adjusted EBITDA and Cash EPS

    Investor/Analyst Call– March 13, 2008 19 2003-2008e (in $MM, except per share) Adjusted EBITDA Cash EPS >$700 $4.30 $632 $3.88 $3.14 $498 $321 $1.99 $255 $1.54 $189 $1.00 2003 2004 2005 2006 2007 2008e 2003 2004 2005 2006 2007 2008e ©2008 ADS Alliance Data Systems, Inc.

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