Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (September 2021)
27 slides from Cera Sanitaryware's investor presentation, September 2021
Slide 1: Cera Sanitaryware Limited
Cera Sanitaryware Limited Corporate Presentation Style. Innovation. Leadership
Slide 2: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 3: Contents
Contents Company Overview 4 Covid Related Opportunities 6 Management team & Shareholding 8 ESG, Technology and R&D 11 Marketing and Customer Connect 17 Financial Overview 25 3 Company owned experience centre
Slide 4: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Rich Legacy of ~41years #1 Largest ZERO Market Leader in India for Sanitaryware facility in Debt Company Sanitaryware India 12% Rs.485 cr 260% PAT CAGR Cash and Cash Rate of Dividend - FY21 (10 year) Equivalents* 121 Sanitaryware Rated AA Rated AA- Long Term Deb
Slide 5: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt • Cash and Cash Equivalents of Rs. 485 crore; primarily liquid investments Company • No Contingent Liabilities for Joint Ventures • Fixed Asset turnover of ~3.8x1 Sharp Focus • Uniform organization-wide policy to monitor receivables – credit not used
Slide 6: Witnessing high demand for touch-free, anti-bacterial & sensor-based products
Witnessing high demand for touch-free, anti-bacterial & sensor-based products Self cleaning closets, automatic sanitization, touch free taps and anti microbial products are expected to replace conventional products and Products for Post Covid-19 World: form a bulk of future demand ⮚ Anti-microbial P
Slide 7: Witnessing high demand for touch-free, anti-bacterial & sensor-based products
Witnessing high demand for touch-free, anti-bacterial & sensor-based products Products for Post Covid-19 World: CARLTON RIMLESS CARNIVAL RIMLESS CUTINA CONVENTIONAL RIMLESS • Trap glazed – Better hygiene and • Better hygiene for every home • Trap glazed – Better hygiene and improved flushing • Rimle
Slide 8: Promoters
Promoters Mr. Vikram Somany Mrs. Deepshikha Khaitan Founder and CMD Joint Managing Director • B.Sc., FCMI (U.K.) • B.Sc. Hons. (Economics), LLB • Founded the business in 1980 • Actively associated with CERA for over 8 years • Deep industry knowledge and experience • Involved in Design Innovation, Pr
Slide 9: Leadership Team
Leadership Team Mr. Anupam Gupta Executive Director (Technical) Ayush Bagla Mr. Mahesh Kumar Taparia Mr. Rajesh B Shah • BE in Electrical Engineering and Executive Director Dy. CFO CFO / COO (Fin. & Comm.) MBA • B.A (Business) from Franklin & • M.Com, LLB, ACS, ACA • Over 30 years of industry • B.Co
Slide 10: Ownership and stakeholder value creation
Ownership and stakeholder value creation Mutual Funds, 11.8% Market Cap. (in Rs. Crore) FIIs, 18.0% Promoters, 54.5% 6,842 Public Shareholding, 15.7% 30 Sep. ‘21 63 Key Institutional Shareholders As on 30 September, 2021 Nalanda India Equity Fund Ltd. 10.0% June ‘09 UTI 4.6% DSP Small Cap Fund 3.9%
Slide 11: Large-Scale and Optimized Manufacturing
Large-Scale and Optimized Manufacturing 11
Slide 12: Quality Control and Process Excellence.. 1
Quality Control and Process Excellence.. 1 Rapid Technology Adoption –Robotics for Sanitaryware and Faucet Finishing For uniform For and faster Sanitaryware producing glazing Sanitaryware Robotic high end ensuring Robotic Pressure sanitaryware smooth Glazing: Casting: in large surface with quantitie
Slide 13: Quality Control and Process Excellence.. 2
Quality Control and Process Excellence.. 2 R&D Facilities lead to better ergonomics designs Latest R&D Products Centre and QC rigorously Lab tested for (Approved by quality before IAPMO) they reach markets Sanitaryware Mould are Mould Making crafted with design and technology in mind by mould design
Slide 14: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design design and – A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for 14 conversion of concept into
Slide 15: Concerted Focus on ESG… 1
Concerted Focus on ESG… 1 Annual Green Energy Generation & Consumption Mill KWH Generation Consumption 20.3 20.7 21.6 20.9 20.5 20.5 19.5 18.8 18.1 17.8 14.1 14.6 FY15-16 FY16-17 FY17-18 FY18-19 FY19-20 FY20-21 Environment ⮚ Sustainability is at the heart of CERA’s being. Amongst various initiatives
Slide 16: Concerted Focus on ESG… 2
Concerted Focus on ESG… 2 Social ⮚ CERA is involved in various social welfare activities and has always considered social contribution a primary objective ⮚ Encouraging of diversity of religion and gender in the organisation ⮚ Regularly undertakes Education Programmes, Health Programmes, Skill Devel
Slide 17: Strong Brand Promise
Strong Brand Promise - CERA’s product portfolio encompasses every aspect of the price and design matrix LUXURY - Niche brands for deeper engagement with varied PREMIUM customer and market segments MID MASS 17 Brand Promise carefully cultivated over 35 years by consistently delivering on quality, val
Slide 18: Comprehensive geographical footprint
Comprehensive geographical footprint Main manufacturing Main Plant hub at Kadi Tile Mfg. plants encompassing Chandigarh Sanitaryware, 9 CERA Style Studios Faucetware and Polymer plants 153 CERA Style Galleries Morbi - Tiles Plant 15,000 + Trade Partners Ahmedabad Kolkata Gearing up with increase in
Slide 19: Multi layered Marketing Infrastructure.. 1
Multi layered Marketing Infrastructure.. 1 ⮚ 9 CSS: Ahmedabad/Chennai/Mumbai/ Kolkata/Morbi/Thiruvananthapuram/Chandigarh /Hyderabad/Cochin ⮚ Discerning customers including influencer's can touch and feel products ⮚ No sales orientation/pressure ⮚ The average size these company owned showroom are ap
Slide 20: Multi layered Marketing Infrastructure.. 2
Multi layered Marketing Infrastructure.. 2 ⮚ 153 CSGs: Covering pan India (Dealer Owned) ⮚ Complement/Substitute CSS ⮚ Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer ⮚ Exclusive display in a marked area that will highlight produ
Slide 21: Multi layered Marketing Infrastructure.. 3
Multi layered Marketing Infrastructure.. 3 ⮚ Enhances retail experiences, retailer owned ⮚ Currently 376 Style Centre operational ⮚ Over 600 CSCs planned in the next 2 financial years ⮚ Retailer does not have to pay for display furniture 21
Slide 22: Multi layered Marketing Activities.. 4
Multi layered Marketing Activities.. 4 Consistent investments in several Branding and promotional activities to enhance overall market potential by: ⮚ Creating a strong brand recall in consumers minds CERA celebrates homes with ‘Kuch Pal Ghar Ke Naam’ campaign • The recent multimedia campaigns have
Slide 23: Multi layered Marketing Activities.. 5
Multi layered Marketing Activities.. 5 Cera’s recent digital campaigns are based on products with future ready technology and communications aligned with current trends ‘Cera’ brand active on multiple Social Media platforms 23 ‘Cera Live’ - an initiative in which Products with future #VocalAboutLoca
Slide 24: Customer Focused and Customer Centric
Customer Focused and Customer Centric • 13 service offices Mobile app After Sales • 41 officers attending technicians Mobile app for trade as Complaints Servicing • 325 technicians to attend for well to closed New CRM Team – On customers register within 1 to complaints spread across every module to
Slide 25: Financial Overview
Financial Overview Revenue (Rs. in crore) EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (in Rs.) 88.46 89.15 79.94 77.08 77.89 206 115 116 64.17 1,344 182 182 178 172 104 101 1,193 1,209 1,202 100 151 83 1,059 917 FY16 FY17 FY18 FY19 FY20 FY21 FY16 FY17 FY18 FY19 FY20 FY21 FY16 FY17 FY18 FY19 FY20 FY
Slide 26: Abridged P&L – Standalone – Period ending 30 September 2021
Abridged P&L – Standalone – Period ending 30 September 2021 Particulars (Rs. crore) Q2 FY21 Q2 FY22 Y-o-Y Shift H1FY21 H1FY22 Y-o-Y Shift Revenue from Operations 317.90 393.23 24% 460.49 616.07 34% Other Income 3.94 6.97 77% 10.82 12.72 18% Total Income From Operations (Net) 321.84 400.20 24% 471.31
Slide 27: Thank You
Thank You For further information, please contact: Siddharth Patel / Ayush Bagla CERA Sanitaryware Limited Phone : +02764 243000 / 022 4295 8370 Email: siddharth@cera-india.com ayushbagla@cera-india.com Mayank Vaswani / Devrishi Singh CDR, India Phone : +91 98209 40953 / 98205 30918 Email: mayank@cd
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