Nelly Group Ab · OMXSTO:NELLY
Nelly Group Ab — Q2 2021 Earnings Presentation
16 slides from Nelly Group Ab's earnings presentation, Jul 16, 2021
Slide 1: Investor Presentation Q2 2021
INVESTOR PRESENTATION Q2 2021 16 JULY 2021
Slide 2: Join our community of a fab-loving generation
Join our community of a fab-loving generation We are building a company that shall generate sustainable and attractive returns. A key fundamental for this is our loved community powered brand – enabling high frequency, low cost of sales and appealing margins. Kristina Lukes John Afzelius, CFA CEO CF
Slide 3: An integral part of the young woman's everyday life
An integral part of the young woman’s everyday life Founded in 2004 in Borås Built through influencer marketing A community of Nordic consumers We empower femininity and make her feel fab
Slide 4: Q2 2021 Highlights
Q2 2021 Highlights Operating Strong New Result Net Revenue Inventory Warehouse Improvement Growth Turnover Operational
Slide 5: We are live with our new high-capacity automated warehouse
We are live with our new high-capacity automated warehouse • July 2021 Borås main Nelly warehouse, Falkenberg ramp-down (closure August) • On time, kept delivery promises and we estimate to be within lower range of project related budget • Standardized automation system (AutoStore) with 80 000 bins
Slide 6: Q2 2021 Income statement
Q2 2021 Income statement Net revenue increased 3% growth in the Nordics SEK 6m gross margin (SEK million) Q2 20 Q2 21 improvement Net revenue 391 397 SEK 4m lower fulfilment and Gross profit 176 182 +6 distribution cost, mainly due to Gross margin 44.9% 46.0% improved warehouse efficiency and despit
Slide 7: Q2 2021 – Operational & Financial Highlights
Q2 2021 – Operational & Financial Highlights • SEK 35m annual cost improvement target Warehouse project on time & within budget • SEK 110m capex and lower end of SEK 35-45m project cost range expected • Continued strong inventory turnover • Inventory +3% YoY but low share of older Continued strong i
Slide 8: Shaping a sound and sustainable Nelly, with her
Shaping a sound and sustainable Nelly, with her Empower Respect Fair & femininity the planet Equal 48% female representation • 50% increase of share of • Security 1st principle in warehouse staff sustainable materials in H1 infrastructure in new (actual 18% vs 21% FY 2021 warehouse Target) • 15%-poi
Slide 9: Nelly – A Platform for Inspiration
Nelly – A Platform for Inspiration
Slide 10: We exist thanks to our loyal & engaging community
We exist thanks to our loyal & engaging community 1.3 M FOLLOWERS ON SOCIAL MEDIA 19% 42% OWN BRAND SHARE OF TARGET OF SALES GROUP VISIT US WEEKLY 96% COMPLETION RATE ON 2.7 M 1.2 M INSTAGRAM ACTIVE ORDERS CUSTOMERS
Slide 11: Repositioning our brand towards our most profitable and loyal consumer, Denise
Hair Beauty Repositioning our brand Jewelry towards our most profitable and loyal consumer, Denise Fashion She shops 18 times a year for her appearance Fashion Bag Fashion Intimate Nails Phone case
Slide 12: Encourage her to always feel fab with a head-to-toe look
Encourage her to always feel fab with a head-to-toe look – and needs beyond fashion Our strategy for growth Accessories Nails/ Hair Lashes Beauty Intimate Fashion Flamboyant Flamboyant fun 15% fun 15% Always Always look fab feel fab Party focus Fashion market Fashion market Feel fab market Low frequ
Slide 13: Nelly is a large brand in the mind of the young Nordic fashionista
Nelly is a large brand in the mind of the young Nordic fashionista Market Mental share share Nelly market share: ~4% Nelly mental share: Sizewise close to H&M and Zalando Market share: Meniga card data Sweden April 2021 (R12) Mental share: Meniga NEPA consumer tracking SE April 2021
Slide 14: Thanks!
Thanks!
Slide 15: Board of Directors
Board of Directors Josephine Salenstedt Maj-Louise Pizzelli Board Director Board Director Louise Nylén Board Director Mathias Pedersen Chairman of the Board Stina Westerstad Board Director Christoffer Häggblom Board Director
Slide 16: Executive Management
John Afzelius Andreas Drougge CFO CTO Stefan Svensson COO Therese Knutsson Mimi Darin CHRO CCO Maria Segergren Kristina Lukes CAO CEO Executive Management