Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Investor Presentation (March 2023)
23 slides from Celsius's investor presentation, Mar 13, 2023
Slide 1: Functional Disruptive Essential Energy
FU N C T I O N A L DIS R UP T IV E ESSEN TI AL EN ER G Y N A S D A Q : C E L H | M A R C H 2 0 2 3
Slide 2: Important Notice
IMPORTANT NOTICE This presentation has been prepared by us (the "Company") and is made for informational purposes only. The information set forth herein does not purport to be complete or to contain all of the information you may desire. Statements contained herein are made as of the date of this pr
Slide 3: Key Management
MANAGEMENT JOHN FIELDLY, PRESIDENT & CEO Joined Celsius in 2012 Over 20 years of broad financial and operational experience with extensive consumer goods background Held leadership roles at Lebhar-Friedman, a B2B Media Company that served the retail industry Began his career in retail within FDM cha
Slide 4: Mission
MISSION I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3 Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS®. Our mission - to become the global leader of a bran
Slide 5: Functional Energy Provides Essential Energy
FUNCTIONAL ENERGY PROVIDES ESSENTIAL ENERGY* PROPRIETARY METAPLUS® BLEND 7 ESSENTIAL VITAMINS ACCELERATES METABOLISM* BURNS BODY FAT & CALORIES* THERMOGENIC SUGAR HIGH FRUCTOSE CORN SYRUP ARTIFICIAL COLORS ASPARTAME *CELSIUS helps maintain the body’s regular metabolic function. CELSIUS alone does no
Slide 6: Investment Highlights
INVESTMENT DISRUPTIVE, PROVEN, & PROPRIETARY FUNCTIONAL BEVERAGE CELSIUS - backed by multiple clinical/ university studies and peer- reviewed medical journals CAPITALIZING ON HEALTH & WELLNESS THROUGH INNOVATION & EXPANDING PORTFOLIO Consumers are rapidly leaving artificial and sugar soft drinks and
Slide 7: Performance: Q4 2022 and 12M Highlights
PERFORMANCE Q4 2022 and 12M ended December 31, 2022 Highlights **CELSIUS is the #1 brand driver of growth to the Energy Category in 2022, responsible for 22% of the category growth, driving $474 million in incremental sales The most recent reported Nielsen scan data as of 01/28/23, shows Celsius sal
Slide 8: Route: Increasing Penetration Across Distribution Channels
ROUTE Increasing penetration across major distribution channels to retail locations ST R O N G C U ST O M E R B ASE CONVENIENCE VITAMIN SPECIALTY & DRUG MILITARY VENDING GROCERY FITNESS ECOMMERCE MASS MARKET NATURAL CHANNEL I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2
Slide 9: Each Channel Has a Defined Placement Strategy
FUNCTIONAL EACH CHANNEL HAS A DEFINED PLACEMENT STRATEGY Celsius is sold ambient and cold across channels in grocery or pharmacy in multipacks, in fitness/emerging channels, cold. PL AC E M E N T I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3
Slide 10: Distribution Gains
DISTRIBUTION GAINS TRANSACTION OVERVIEW NEW CHANNEL GAINS Food service channel: As of March 1, 2023 College and University locations: Added over 1,600 locations since PepsiCo distribution launch, October 1, 2022. Healthcare locations: Also added over 1,600 locations since PepsiCo distribution launch
Slide 11: Functional Energy: The Big Picture Overview
FUNCTIONAL ENERGY THE BIG PICTURE OVERVIEW CELSIUS beverage and supplement products have emerged as the latest-growing category in the beverage industry - a now firmly established trend. Busier lifestyles and a focus on health and wellness are driving the need for convenient alternatives that give c
Slide 12: Capitalizing on Today's Health & Wellness Trends Portfolio
CAPITALIZING ON TODAY’S HEALTH & WELLNESS TRENDS PORTFOLIO
Slide 13: Portfolio: Sweetened with Stevia
PORTFOLIO SWEETENED WITH STEVIA CELSIUS’ first line extension that is both naturally sweetened and naturally caffeinated. CELSIUS Stevia line is available in sparkling and non-carbonated flavors and contains the same proprietary formula proven to accelerate metabolism, burn body fat and prove health
Slide 14: Heat and BCAA+
HEAT CELSIUS HEAT is performance energy made with premium ingredients and is uniquely designed with 2,000 mg of L-Citrulline and 300mg caffeine to optimize performance and give a powerful energy boost. BCAA+ BCAA + Energy can help with reducing muscle fatigue during and post exercise, reducing muscl
Slide 15: Global Expansion and Distribution Partners
Globally defines territories which currently provide marketing and sales support within their respective territory. PepsiCo distribution transaction provides material new international expansion opportunities. GLOBAL EXPANSION DISTRIBUTION PARTNERS Hong Kong launched through A.S. Watson Water distri
Slide 16: Financials
FINANCIALS I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3
Slide 17: Driving Shareholder Value
DRIVING SHAREHOLDER VALUE I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3
Slide 18: FY 2022 Financial Snapshot, Margin Analysis
FY 2022 FINANCIAL SNAPSHOT MARGIN ANALYSIS I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3
Slide 19: Financial Performance and Profile
FINANCIAL PERFORMANCE FINANCIAL PROFILE REVENUE YOY I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3 GROWTH TRENDS IN REVENUE BY QUARTER (UNAUDITED)
Slide 20: Takeaways
TAKE AWAYS I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3 OUTPACING CATEGORY GROWTH PEPSICO DISTRIBUTION DEAL RESOUNDING CONSUMER DEMAND - TREND FORWARD RAPIDLY GROWING REVENUES AND GROSS PROFITS EXPANDED PRODUCT OFFERING INNOVATIVE PORTFOLIO CAPITALIZING ON HEALTH
Slide 21: Directors
A B R E AD T H O F I N D U S T R Y , F I N AN C I AL , & E X E C U T I V E M AN AG E M E N T E X P E R T I S E DIRECTORS JOHN FIELDLY CHAIRMAN I N V E S T O R I N F O R M A T I O N | N A S D A Q : C E L H | M A R C H 2 0 2 3 HAL KRAVITZ LEAD DIRECTOR CAROLINE LEVY DIRECTOR JOYCE RUSSELL DIRECTOR JIM
Slide 22: Company Contact: Investor Relations
HOLDINGS, INC. C O M P A N Y C O N T A C T : I N V E S T O R R E L A T I O N S Ca me r o n Do na hue Ce l s i us I R 651. 707. 3532 cd o n ah u e@ cel s i u s . co m VI SI T O UR I NVE ST O R WEBSI T E: www. c e l s i u s h ol d i n g s i n c . c om
Slide 23: Thank You
TIAIAINIK YOU LIVE FIT
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