Cliq Digital Ag · XETR:CLIQ
Cliq Digital — Q1 2022 Earnings Presentation
13 slides from Cliq Digital's earnings presentation, May 3, 2022
Slide 1: 1Q 2022 Results Presentation
1Q 2022 RESULTS PRESENTATION 3 May 2022
Slide 2: Key Takeaways
02 KEY TAKEAWAYS MORE MEMBERS: Customer base increased by 170k to 1.5 million SALES JUMP: +75% y/y sales growth from higher marketing spend and investment in content portfolio INCREASED CUSTOMER ACQUISITION: Marketing spend up by 15% q/q to €22.5 million EARNINGS: Net profit up 68% y/y to €5.8 milli
Slide 3: 1Q 2022 Operational Highlights
03 1Q 2022 | OPERATIONAL HIGHLIGHTS FILMS & SERIES REPORTING STAFF Market-standard, more Increased number of transparent reporting employees (+22) to introduced with the support our growth disclosure of the story 14 new, complete Over 200 hours of FY 2021 financials: premium series across high-quali
Slide 4: More Marketing, More Members, More Sales
04 MORE MARKETING, MORE MEMBERS, MORE SALES in millions of € Marketing spend Lifetime Value of Customer Base via own media buying team Number of members x via affiliate partners Remaining lifetime value per member 6M-Profitability Index 22.5 +104% 19.5 104 Customer Base (paid memberships in millions
Slide 5: Growth Story: Quarterly Development
05 GROWTH STORY | QUARTERLY DEVELOPMENT Marketing spend Revenue EBITDA % EBITDA margin 1Q 20 2Q 20 3Q 20 4Q 20 1Q 21 2Q 21 3Q 21 4Q 21 1Q 22 52.6 46.8 40.0 33.1 29.7 30.1 30.1 26.9 20.2 18% 16% 19% 19% 15% 17% 18% 15% 11% 7.8 2.2 8.5 4.1 9.8 4.5 8.0 5.1 9.1 5.3 11.9 6.3 13.8 7.4 19.5 8.2 22.5 8.3 €0
Slide 6: 1Q 2022 Financial Highlights
06 1Q 2022 | FINANCIAL HIGHLIGHTS in millions of € 1Q 2022 1Q 2021 ∆ Revenue 52.6 30.1 +75% Cost of sales -37.8 -19.0 Total operating expenses -6.5 -5.8 EBITDA 8.3 5.3 +56% 16% 18% Depreciation & amortisation -0.3 -0.2 EBIT 8.0 5.1 +57% Financial result -0.2 -0.4 Income taxes -1.9 -1.2 Profit for th
Slide 7: Sales Breakdowns 1Q 2022
07 1Q 2022 | SALES BREAKDOWNS in millions of € BY SERVICE BY REGION 1Q 2022 1Q 2021 MULTI- SINGLE- AD-FUNDED DIGITAL 3.1 CONTENT CONTENT MARKETING SERVICES ROW ROW 2.7 1Q 2.7 ROW ROW 2Q 3.1+16% y/y 1Q 2022 1Q 1.6 2Q 2.0 3Q 3.5 42.9 7.1 2.7 52.6 3Q 1.7 4Q 2.5 12.4 Europe 4Q 3.4 Europe 1Q 12.4 21.2 Eu
Slide 8: Marketing Costs
08 1Q 2022 | MARKETING COSTS in millions of € 1Q 2022 1Q 2021 ∆ Marketing spend 22.5 9.1 13.3 Capitalised marketing spend -20.7 -8.2 -12.5 Amortised contract costs 15.2 7.6 7.6 Marketing costs 17.0 8.5 8.5 • Profitability of marketing spend is monitored on a daily basis (strong competitive advantage
Slide 9: 1Q 2022 Balance Sheet
09 1Q 2022 | BALANCE SHEET in millions of € ASSETS EQUITY & LIABILITIES 31/03/2022 31/12/2021 31/03/2022 31/12/2021 Goodwill 48.1 48.2 Equity 65.4 59.6 (In)tangible & financial assets 8.6 7.9 Deferred tax liabilities 5.4 4.1 Contract costs 22.6 17.1 Bank borrowings 11.5 5.0 Deferred tax assets 2.7 2
Slide 10: Cash Position & Cash Flow
10 1Q 2022 | CASH POSITION & CASH FLOW in m illions of € 31/03/2022 31/12/2021 Cash & cash equivalents 14.0 7.3 Bank borrowings -11.5 -5.0 Net cash position 2.5 2.3 1Q 2022 1Q 2021 Cash flow from operating activities 1.6 5.2 Cash flow from investing activities -1.5 -0.1 Operating free cash flow 0.2
Slide 11: FY 2022 Outlook | Organic Growth
11 FY 2022 OUTLOOK | ORGANIC GROWTH in millions of € 2019 2020 2021 2022e 1Q2022a Revenue 63 107 150 >210 52.6 Marketing spend 22 34 54 >70 22.5 EBITDA 6 16 27 >33 8.3 Paid memberships (in millions per end of the period) 0.6 0.9 1.3 1.7-1.8 1.5 Lifetime Value of Customer Base (per end of the period)
Slide 12: Q&A
12 Q&A Ben Bos Member of the Management Board
Slide 13: Disclaimer
13 DISCLAIMER This presentation is for information purposes only and does not constitutes a public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital AG securities. Neither this presentation nor any other content of this presentation constitute the basis for the conclusio