Ingenia Communities Group · ASX:INA
Ingenia Communities — Corporate Update (December 2020)
35 slides from Ingenia Communities's corporate update, Dec 15, 2020
Slide 1: Virtual Investor Briefing
Presented by Ingenia Communities 15 DECEMBER 2020 Virtual Investor Briefing
Slide 2: Introduction
Introduction AGENDA • Welcome • Introduction: Simon Owen, Ingenia Communities • Ingenia Holidays Update: Ben Hesketh, Ingenia Communities • Panel: Tourism Landscape - COVID and Beyond Simon Owen, CEO & Managing Director Ben Hesketh Acting GM Holidays Natalie Kwok, GM Acquisitions, Legal & Tax o Faci
Slide 3: Portfolio overview
Portfolio overview The Ingenia Holidays business consists of 27 holiday parks along Australia’s East Coast, from Victoria to Cairns >1,000 Cabins >2,200 Sites >1.1m Room nights >1,300 Annuals 3
Slide 4: BIG4 Inverloch Holiday Park
BIG4 Inverloch Holiday Park Expands holidays footprint with addition of one of Victoria’s largest and best located parks Located on 8.4 hectares, in a scenic holiday and fishing destination within two hours of Melbourne Iconic, multi-award winning park with a mix of accommodation across holiday park
Slide 5: Middle Rock Holiday Park and Village
Middle Rock Holiday Park and Village Key asset in an established cluster Mixed-use community located in popular Port Stephens region Situated on One Mile Beach, with close proximity to existing Ingenia Holiday and Lifestyle communities Well maintained community including tourist accommodation and a
Slide 6: Strategy and portfolio evolution
Strategy and portfolio evolution Strategy and portfolio have evolved • First community acquired in April 2013 – Ettalong Beach (mixed-use) • Move from conversion strategy to dedicated tourism focus • Investment in dedicated resources with strong capability in asset and revenue management Attractive
Slide 7: Ingenia Holidays update
Ingenia Holidays update POOL AREA AT INGENIA HOLIDAYS RIVERSHORE RESORT, QLD 7
Slide 8: Industry overview
Industry overview The caravan and camping sector is a large and relatively stable industry which has been evolving and delivering growth • Traditionally resilient, caravanning and camping has been growing in popularity with continued growth leading into the pandemic • Since 20101 o An additional 5.5
Slide 9: 2019 Industry snapshot
2019 Industry snapshot In 2019 caravanning and camping became Australia’s most popular holiday choice • Generated $23.1 billion economic impact on the Australian economy annually $2.1 30 to 54 year old age group • Exceeded 60 million total visitor nights and 14 million trips BILLION accounts for 46%
Slide 10: Ingenia Holidays strategy
Ingenia Holidays strategy Focus on attracting and retaining guests through exceptional experiences Create exceptional experiences for our guests Grow market share and expand market capture to adjacent sectors Introduce new higher yielding customers Our Customer Remix asset offers (stock and
Slide 11: Unique Partnerships and In Park experiences
Unique Partnerships and In Park experiences Focus on attracting and retaining guests through exceptional experiences 11
Slide 12: COVID interrupted expected FY20 growth
COVID interrupted expected FY20 growth • FY20 revenue down 6% - impacted by Park closures over peak trading periods • Marketing and online platforms updated with current information pending park re-opening, including COVID safe messaging • Rapid response to COVID • Strong relaunch strategy o Cost ma
Slide 13: Annuals provide stable revenue
Annuals provide stable revenue • Annual sites common in mixed use parks • Annuals place their holiday home/caravan on the site o Provides a holiday home at an affordable price o No need to book ahead of time o Available 180 days per year • Provide stable, long term income with flexibility for conver
Slide 14: COVID relaunch strategy
COVID relaunch strategy TV campaign into QLD and NSW metro and regional markets.
Slide 15: Recent trends and performance
Recent trends and performance Post COVID demand has been strong Holiday parks are outperforming other accommodation types post COVID restrictions • Significant increase in bookings as restrictions eased o Parks within drive distance of cities exhibiting strongest demand with a high portion of intras
Slide 16: Recent trends and performance
Recent trends and performance Customer base is expanding • Stronger traffic through ingeniaholidays.com.au • Caravan park experience appealing to diverse guests o Online bookings through Ingenia Holidays site up materially – now o Represents ‘safe’, ‘low touch’, self contained environment, with abil
Slide 17: Portfolio Diversity
Portfolio Diversity Catering to different macro and micro markets Diverse locations and accommodation options appealing to different experiences and interests 17
Slide 18: Recent trends and performance
Recent trends and performance Customer insights Strong endorsement from first time guests and repeat visitors 18
Slide 19: FY21 year to date performance
FY21 year to date performance • Lower Q1 revenue offset by strong Q2 performance • Year to date revenue to end November up 5% on prior corresponding period o Occupancy holding at 59%, with REVPAR of $45.64 (up 4%) and REVPOR of $77.76 (up 4.5%) • Strong December holdings supporting circa 10% revenue
Slide 20: Panel Session: Tourism Landscape: COVID and beyond
Panel Session: Tourism Landscape: COVID and beyond SPLASH PARK AT INGENIA HOLIDAYS CAIRNS COCONUT, QLD 20
Slide 21: Case Study: Maximising Value
Case Study: Maximising Value INGENIA HOLIDAYS SOLDIERS POINT, NSW 21
Slide 22: Valuing holiday park assets
Valuing holiday park assets • Valuations for holiday park assets driven by current and future cashflows • Levers to add value o Existing Village Value - future operating cash flows of already o Asset intensification installed sites and any required maintenance expenditure o Asset conversion – lower
Slide 23: Case Study: Ingenia Holidays Soldiers Point
Case Study: Ingenia Holidays Soldiers Point Located at Soldiers Point on the NSW Central Coast approx. 2.5 hours from Sydney • Acquired in October 2015 • Strong coastal holiday location with proximity to tourism attractions • Established 2.8 hectare park with facilities and in park activities focuss
Slide 24: Case Study: Ingenia Holidays Soldiers Point
Case Study: Ingenia Holidays Soldiers Point Reconfiguration and investment strategy ($3 million capital invested since acquisition) June 2020 Stage 1 • Valuation $16.3m (Cap rate: 8.1%) Installation of 2 x premium 3BR Phoenix Cabins • Total sites increased to 118 Installation of 3 x 2BR Kentia Cabin
Slide 25: Case Study: Ingenia Holidays Soldiers Point
Case Study: Ingenia Holidays Soldiers Point Soldiers Point - Total Tourism Revenue $2,500,000 $2,400,000 $2,300,000 $2,200,000 $2,100,000 $2,000,000 $1,900,000 $1,800,000 $1,700,000 $1,600,000 $1,500,000 $1,400,000 $1,300,000 $1,200,000 $1,100,000 $1,000,000 FY15 FY16 FY17 FY18 FY19 FY20 FY21 (Actua
Slide 26: Case Study: Soldiers Point – Premium Facilities and Unique Experiences
Case Study: Ingenia Holidays Soldiers Point – Premium Facilities and Unique Experiences 26
Slide 27: Driving sustainable growth
Driving sustainable growth Customer Experience • Focus on maximising benefit of strong demand to drive longer-term growth o Investing in training and automation o Responding to changing guest demands o Innovation in recruitment o Net Promotor Score Ingenia Holidays – Net Promoter Score 70 68 66 64 6
Slide 28: Current Initiatives: Marketing
Current Initiatives: Marketing Email Facebook Instagram Website Virtual Tour Park Virtual 321k subscribers 117k followers 12k followers 972k visitors last 12 62k Virtual Tours / 17m emails sent last 12 months across 159 Tour months accommodation types Launching December 2020 First holiday park Virtu
Slide 29: Current Initiatives: Marketing
Current Initiatives: Marketing Wahu Summer of Fun Summer 20/21 o Marketing partnership between Ingenia Holidays, Wahu and BIG W o Brand alignment targeting young families market o In park activations attracting future bookings o Leverage exposure through BIG W stores nationally o Collaborative compe
Slide 30: Current Initiatives: Product Innovation
Current Initiatives: Product Innovation Evolving guest experience and product to respond to emerging needs Airstream ‘caravan’ accommodation Sky deck cabins include rooftop decks, outdoor fireplace and barbeque Soldiers Point, 2H21 Ingenia Holidays South West Rocks, from Dec 2020 30
Slide 31: Current Initiatives: Ingreenia
Current Initiatives: Ingreenia • Solar and LED lighting rollout to drive energy efficiency • Ingreenia program created following Future Leaders pilot being rolled out over 2021 • Ingreenia focussed on guest engagement and education o Water wise program o Enhanced recycling o Support for local commun
Slide 32: Outlook
Outlook Strong outlook for Ingenia Holidays business • Year to date performance now slightly ahead of FY20, despite impact of COVID on Q1 • Forward bookings well ahead of prior year – outlook for 2H21 remains positive, pending no unforeseen events o Holiday periods present strong opportunities to ma
Slide 33: Questions
Questions <=) ~ oes Holidays 33
Slide 34: Thank You
Thank You Es Ingenia Holidays
Slide 35: Disclaimer
Disclaimer This presentation was prepared by Ingenia Communities Holdings Limited (ACN 154 444 925) The forward looking statements included in this presentation involve subjective judgment and and Ingenia Communities RE Limited (ACN 154 464 990) as responsible entity for Ingenia analysis and are sub
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