Sanoma Oyj · OMXHEX:SANOMA
Sanoma Oyj — Shareholder Meeting (April 2014)
32 slides from Sanoma Oyj's shareholder meeting presentation, Apr 9, 2014
Slide 1: Annual General Meeting 2014 - CEO presentation
Harri-Pekka Kaukonen President and CEO, Sanoma Annual General Meeting 9 April 2014
Slide 2: Market environment
os Market environment
Slide 3: "Thunderstorm"
“Thunderstorm” 1. Digital transformation 2. Weak macroeconomy 3 9 April 2014 Annual General Meeting 2014 Photo: Rainer Knäpper, Free Art License (http://artlibre.org/licence/lal/en)
Slide 4: Consumer and advertiser behaviour is changing
Consumer and advertiser behaviour is changing – and affecting us People spend a daily average of around 4.4 hours 64% of their free time at the = = screen 42% 43% = = 24% 26% 23% 22% 14% 12% 10% 11% 6% 1% 3% 1% Print Radio TV Internet Mobile Non-screen-based encounters Screen-based encounters Time s
Slide 5: Change in the market environment
Change in the market environment 30 30 20 20 10 10 0 0 -10 -10 -20 -20 -30 -30 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 2013 Advertising market Finland Advertising market Netherlands Consumer confidence Finland Consume
Slide 6: Advertising market development
Advertising market development Advertising market* Change (%), compared to the previous year Netherlands FY/2010 FY/2011 Q1/2012 Q2/2012 Q3/2012 Q4/2012 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Magazines +3 -4 -1 -11 -13 -14 -17 -16 -15 -18 TV +10 +4 -3 -5 -7 -7 -5 -4 -1 +3 Online +28 +9 +7 +7 -9 -2 -1 -2 -5
Slide 7: Strong measures
Strong measures Net sales (EUR million) Personnel (FTE) 3 000 18 000 2,800 16 000 15,400 2 500 2,100 14 000 2 000 12 000 7 400 1 700 1,700 9,000 10 000 1 500 8 000 1 700 1 700 6,500 1 000 1 400 6 000 6 600 250 4 000 4 900 500 6 300 800 2 000 300 1 600 300 1 600 0 100 0 900 2010 The Group 2013 The Gr
Slide 8: 2013 results: net sales EUR 2.1 billion
EUR 2013 2012 Net sales 2.1 billion 2.4 billion Operating profit before non-recurring items 155 million 231 million Earnings/share before non-recurring items 0.54 0.77 Dividend/share 0.10* 0.60 * The Board’s proposal to the AGM. The Board also proposes that it be authorised to decide on an extra div
Slide 9: Sanoma's strategy
- Sanoma’s strategy
Slide 10: Sanoma's strategy
Sanoma’s strategy Mission: Get the world – Sanoma helps people access and understand the world Our strategic aspiration Market leader in consumer media and learning in our countries of operation Our strategic goals Growth Renewal of products and services Growth 2016 Profitability & balance sheet Cos
Slide 11: Sanoma's strategy
Sanoma’s strategy Mission: Get the world – Sanoma helps people access and understand the world Our strategic aspiration Market leader in consumer media and learning in our countries of operation Our strategic goals Growth Renewal of products and services Growth 2016 Profitability & balance sheet Org
Slide 12: Focus areas: consumer media and learning
Focus areas: consumer media and learning Strategic business units Media Media Learning Others Finland Netherlands Digital Media Belgium Media Russia & CEE Areas of consumer media Net sales in 2013 Net sales in 2013 Net sales in 2013 TV & radio EUR 680 million EUR 690 million EUR 300 million Other op
Slide 13: Market leader in consumer media
Market leader in consumer media Finland Netherlands Sanoma Sanoma Yle Telegraaf Media MTV Wegener Alma Media #1 De Persgroep NL #1 TS-Yhtymä RTL NL Keskisuomalainen Audax Otavamedia STER EUR million0 200 400 600 800 EUR million0 200 400 600 800 #1 in newspapers #1 in consumer magazines #1 in magazin
Slide 14: The logic of consumer media
The logic of consumer media 1. 2. 3. Reach Consumer Marketing insight solutions 14 9 April 2014 Annual General Meeting 2014
Slide 15: 1. Increasing reach: examples
1. Increasing reach: examples 2.2 million readers weekly in different The largest news service in the channels Netherlands Growth in digital subscriptions: 115% in 900 million page views monthly 2013 The largest radio channel in Finland A news service for women Weekly reach: more than
Slide 16: 2. Customer insight – Big Data offers new business opportunities
2. Customer insight – Big Data offers new business opportunities Consumer experience Examples: Consumer insight Targeted offering Effective Sanoma account: concerns marketing around 1 million Finns Targeted advertising Advertising campaigns targeted Behavioural Interesting target Mobile and loca
Slide 17: 3. Marketing solutions
3. Marketing solutions Sanoma is the media company with the widest reach in Finland and the Netherlands, with target groups such as: – Sports – Science and technology – Fitness and well-being Customised marketing solutions – The entire value chain, from offline and online advertising solutions t
Slide 18: Market leader in learning
Market leader in learning Finland Sweden Netherlands Market position: #1 Market position: #2 Market position: #2 Net sales: Net sales: Net sales: ~ EUR 55 million ~ EUR 30 million ~ EUR 95 million Belgium Poland Global market Market position: #1 Market position: #1 Market position: a Net sales: Net
Slide 19: We create added value by being close to the learning process
We create added value by being close to the learning process Teachers need help Testing and evaluation with reducing their workload Theory Preparation Practice Coaching Evaluation of results Planning of the school Parents want guidance year Learning Principals need for their children Management resu
Slide 20: Digitised learning: examples
Digitised learning: examples 1,000,000 The number of More than More than 800 e- The Sanoma Pro exercises were exercises 1,000,000 textbooks were working completed on the completed grew students use published on the environment Bingel digital tenfold during the Malmberg’s YDP digital for teachers ser
Slide 21: Sanoma's strategy
Sanoma’s strategy Mission: Get the world – Sanoma helps people access and understand the world Our strategic aspiration Market leader in consumer media and learning in our countries of operation Our strategic goals Growth Renewal of products and services Growth 2016 Profitability & balance sheet Cos
Slide 22: A cost-saving programme of EUR 100 million
A cost-saving programme of EUR 100 million Measures include: Sales – harmonisation Magazines in Finland – 3T, Iiris and Kodinrakentaja Helsingin Sanomat – further development of editorial processes IT – improvement of operational efficiency Financial Shared Services Centre – adjustment to
Slide 23: Balance sheet tune-up
Balance sheet tune-up Divested operations and properties Divestments total around EUR 300 million in cash Other operations Press distribution Lehtipiste Properties Sale and leaseback of Sanoma House and Sanomala Media operations Czech Republic Learning materials Hungary Media operations Media operat
Slide 24: Sanoma's strategy
Sanoma’s strategy Mission: Get the world – Sanoma helps people access and understand the world Our strategic aspiration Market leader in consumer media and learning in our countries of operation Our strategic goals Growth Renewal of products and services Growth 2016 Profitability & balance sheet Cos
Slide 25: Media company as a source of innovation
Media company as a source of innovation Personnel number in parentheses Marketing Technology and (800) development (1,400) Sanoma’s core operations* (6,600) Creative content (1,600) * Media Finland, Media Netherlands, Learning 25 9 April 2014 Annual General Meeting 2014
Slide 26: New approaches to innovation
New approaches to innovation Internal Sanoma Accelerator Internal Ventures Market Ideas Open Innovation Accelerator Sanoma Ventures External 26 9 April 2014 Annual General Meeting 2014
Slide 27: Changes in management
Changes in management Strategic business units Media Media Learning Others Finland Netherlands Digital Media Belgium Media Russia & CEE Areas of consumer media TV & radio Other operations Magazines Pekka Soini Peter de Mönnink John Martin Newspapers 27 9 April 2014 Annual General Meeting 2014
Slide 28: Strategy implementation
"s Strategy implementation
Slide 29: Strategy implementation at Sanoma
Strategy implementation at Sanoma Growth Renewal of products and services Growth 2016 Profitability & balance sheet Cost-saving programme and divestments Healthy balance sheet Organisation New organisation Corporate culture 29 9 April 2014 Annual General Meeting 2014
Slide 30: Sanoma 2016
r Sanoma 2016
Slide 31: Sanoma 2016: smaller, more focused, digital growth
Smaller and more focused Strong growth in digital media and new services Return to organic growth Better profitability Healthier balance sheet 31 9 April 2014 Annual General Meeting 2014
Slide 32: Thank you!
sSqnomd Thank you!