Safaricom Plc · NSEKE:SCOM
Safaricom — Investor Day (February 2025)
117 slides from Safaricom's investor day presentation, Feb 13, 2025
Slide 1: 2025 Investor Forum
2025 Investor Forum THEME: BECOMING AFRICA’S LEADING PURPOSE-LED TECHNOLOGY COMPANY BY 2030
Slide 2: Agenda Day 1
AGENDA Day 1: Thursday 13th Feb 2025 Welcome Note Group CEO's Public Sector & Dr. Peter Ndegwa Presentation Financial Services Safaricom Group CEO Dr. Peter Ndegwa Boniface Mungania Safaricom Group CEO Director, Public Sector Recent Economic Transformation Developments & Outlook BREAK Esther Waititu
Slide 3: Agenda Day 2
AGENDA Day 2: Friday 14th Feb 2025 Consumer Presentation Group CFO's Presentation Fawzia Ali-Kimanthi DIlip Pal Chief Consumer Business Chief Finance Officer Officer Fixed Presentation Closing Fawzia Ali-Kimanthi Dr. Peter Ndegwa Chief Consumer Business Officer LUNCH Safaricom Ethiopia Wim Vanhellep
Slide 4: Disclaimer
Disclaimer The following presentation is being made only to, and is only directed at, persons to whom such presentations may lawfully be communicated (“relevant persons”). Any person who is not a relevant person should not act or rely on this presentation or its contents. This presentation does not
Slide 5: Welcome Note
Welcome Note Dr. Peter Ndegwa Chief Executive Officer 5
Slide 6: Safaricom Plc | Board of Directors
Safaricom Plc | Board of Directors Adil Arshed Khawaja Chairman Peter Ndegwa Dilip Pal Murielle Lorilloux Winnie Ouko Shameel Joosub CEO & Executive CFO & Alternate Non-Executive Independent Non-Executive Director Director Director to CEO Director Non-Executive Director James Ludlow Dr. (Eng) John M
Slide 7: Safaricom Plc | Senior Leadership Team
Safaricom Plc | Senior Leadership Team Peter Ndegwa Chief Executive Officer Dilip Pal Fawzia Ali-Kimanthi Fred Waithaka Florence Nyokabi Nicholas Mulila James Maitai Chief Finance Officer Chief Consumer Acting Chief Corporate Chief Human Resources Chief Corporate Group Chief Information Business Uni
Slide 8: Safaricom Plc | Senior Leadership Team
Safaricom Plc | Senior Leadership Team Boniface Mungania Zizwe Awuor-Vundla Denish Osodo Lucille Aveva Director – Public Sector Digital Director - Brand and Marketing Director - Internal Audit Director - Customer Transformation Obsession
Slide 9: CEO's Update
CEO’S Update Dr. Peter Ndegwa 9
Slide 10: Agenda | Group CEO
Agenda| Group CEO 01 Our Purpose & Culture 02 Strategy Milestones 03 FY30 Vision & Growth Plan 04 FY30 Outcomes C2 - Safaricom Internal
Slide 11: Our Culture
Our Culture | Beliefs, Behaviours and Language Guiding Safaricom Spirit PURPOSE CUSTOMER OBSESSION ✓ BELIEF – We are simple, transparent, honest ✓ BELIEF – We transform lives ✓ BEHAVIOUR – Ready, Willing and Able (RWA) ✓ BEHAVIOUR – We are purpose driven ✓ LANGUAGE – I am notoriously customer ✓ LANG
Slide 12: Our Foundations | Impact in the Past 5 Years
Our Foundations| Impact in the Past 5 Years EDUCATION HEALTH Total Investment : KES 6 Bn Total Investment : KES 4 Bn Total Reach: 1.28 Mn beneficiaries Total Reach: 11.264 Mn beneficiaries ENVIRONMENT, WATER HUMANITARIAN RESPONSE & LIVELIHOOD Total Investment : KES 500Mn Total Investment : KES 883Mn
Slide 13: Current Strategy | Purpose-led Technology Company by End of 2025
Current Strategy | In FY20 We Set Out to be a Purpose-led Technology Company by End of 2025 Transforming Lives PURPOSE VISION To be a Purpose-Led Technology Company TRANSFORMATION GOAL A digital-first, insights-led organisation that enables platforms and ecosystem partnerships Deepen Customer Engage
Slide 14: Current Strategy | Evolving Operating and Industry Context
Current Strategy | We Executed in an Evolving Operating and Industry Context HEADWINDS TAILWINDS Macro Industry Global New Operating Investments Model Shifts Customer Currency Regulatory Covid 19 volatility environment pandemic New operating Accelerated CVM & AI digital adoption license in Ethiopia
Slide 15: Current Strategy | What We Delivered
Current Strategy| What We Delivered MOBILE CONNECTIVITY M-PESA/FS ✓ Value & Velocity – 3X Transaction value, 4X volume ✓ 2X growth in mobile data revenue ✓ 57%+ free transactions ✓ Stable voice business (56% growth in usage) ✓ Footprint acceleration (5X+ merchants, 2X agents) ✓ Stable ARPU growth de
Slide 16: Current Shape of Kenya Business
Current Shape of Kenya Business 98.6% 97.9% 30% #1 Market Share USD 1 Bn 5G Telecom operator 66% EBIT 2G 4G 5G ➢ 1 Mn customers in Kenya Population covered by our network 46Mn+ 34 Mn+ 1.5 Mn+ 266K+ 640K+ Customers M-PESA customers M-PESA Merchants Active M-PESA Agents Homes Passed (Medium, small & m
Slide 17: Current Shape of Ethiopia Business
Current Shape of Ethiopia Business CUSTOMERS 7.1Mn 6.4Mn 5.8Mn 1.4Mn 6.6GB 90-DAY Total Voice Data M-PESA Data Usage 3,101 4G 3 NETWORK 48.5% Data Centres Sites Population Coverage PEOPLE 857 98% 64%/36% Top Employer Ethiopians • Africa (2025) Staff Male : Female • Ethiopia (2024) All numbers are as
Slide 18: Network and Techco
Network and Techco Safaricom Network Coverage Data Centres Infrastructure • Limuru DC – World Class, • 80% of sites on Fiber Green, Cloud-Native, Tier3+ • M-PESA: 4000 TPS capacity, +34M monthly customers Software Factory Spectrum • 400+ Developers in Agile • Reorganized spectrum • 280 Releases per
Slide 19: Looking Forward | Transition to Vision 2030
Africa’s leading purpose-led technology company LOOKING FORWARD | TRANSITION TO VISION 2030 …delivering value adding and personalized digital services enabled by big data and AI We have set an that simplify and improve the daily lives of our customers and society… ambitious vision clearly as well as
Slide 20: Vision 2030 | Overall Group Strategy
Vision 2030|Overall Group Strategy
Slide 21: Vision 2030 | Six Big Bets
Vision 2030|Six Big Bets CONSUMER PUBLIC SECTOR • 4G+ device acceleration • Digitization partner of choice for • Always on safe secure public sector • Grow segmented/integrated offerings • 3-4 large sectors fully digitized • Scale content & digital platforms FS/M-PESA ETHIOPIA • Super app accelerati
Slide 22: Vision 2030 | Anchored on Purpose
Vision 2030| Anchored on Purpose Our Principles Purpose before profit SDGs as a framework Reputation before revenue Non-exhaustive Planet 5K 95% Catalyzing a net positive future • Climate Action • Circular Economy Sites on solar PVs Green energy powering network • Conservation and restoration of bio
Slide 23: Vision 2030 | What Success Looks Like
Vision 2030| What Success Looks Like #1 >90% #1 Customer & Network NPS 4G+ Penetration Trusted Techco Brand Double Digit Level 5 #1 Topline Growth Agile & Digital Maturity Place to work 80% 70 Mn+ 100% Sustainability index Customers at group level Secure licenses
Slide 24: Thank You!
Thank You! 24
Slide 25: Brand
Brand Nozizwe Vundla Director, Brand & Marketing C2 - Safaricom Internal
Slide 26: C2 - Safaricom Internal
C2 - Safaricom Internal
Slide 27: 25 Years of Transforming Lives
25 Years of Transforming Lives CHAMPION ENABLE OFFER HEALTH | EDUCATION SEAMLESS & RELIABLE SPORTS | CREATORS ECONOMIC EMPOWERMENT PRODUCTS & SERVICES BUSINESSES |TECH CONSUMERS| PUBLIC SECTOR| DIGITAL INCLUSION BUSINESS Delights Origin Storytelling Empowering People, Elevating Purpose @25 Building
Slide 28: Kenya… A Unique Nation
Kenya… A Unique Nation What you may know What you might not know HUSTLENOMICS M-PESA NATION MEDIAN AGE OF 19 CREATIVITY & INNOVATION TIK TOK COUNTRY C2 - Safaricom Internal
Slide 29: The Rise of Gen Z
VOCAL SOCIALLY CONSCIOUS EXPRESSIVE The Rise UNAFRAID RESOURCEFUL of GEN Z AUDACIOUS EMPATHETIC C2 - Safaricom Internal
Slide 30: We Have a Strong Blueprint for Sustained Growth
We Have a Strong Blueprint for Sustained Growth Superior The Customer Strong Brand Continuous Breakthrough Functional is Boss portfolio Innovation Marketing Delivery The customer is at the heart Superior products & A portfolio of strong Innovation-driven Compelling story telling of all we do, inform
Slide 31: Safaricom and M-PESA Megabrands United by a Single Purpose
Safaricom and M-PESA 2 Megabrands United by a Single Purpose C2 - Safaricom Internal
Slide 32: Accelerating Action Towards Becoming Africa's Leading Purpose-led Technology Company
We are Accelerating Action Towards Becoming Africa’s Leading Purpose-led Technology Company 1 2 3 4 AUTHENTIC TECH @ THE YOUTH CULTURE COMMUNITY SOCIAL IMPACT FOREFRONT DRIVEN • Youth centered & In Culture MARKETING • Public sector • Accessible tech • Creative economy digitization • AI Powered • Saf
Slide 33: Enterprise
Enterprise Cynthia Kropac Chief Enterprise Business Officer 33
Slide 34: Safaricom Business
SAFARICOM BUSINESS INVESTOR FORUM 2025
Slide 35: Safaricom Business Journey
Safaricom Business Journey ‘SIM’ Phase Solutions Platforms PRIOR CURRENT FY30+ +M-PESA, Fixed, Digital Ecosystems GSM Mobile Connectivity Cyber Security & Cloud in Key Sectors 80%+ #1 ~20-25% Mobile Customer Broadband & Fintech SaaS Customer Penetration Penetration Market Leader C2 - Safaricom Inter
Slide 36: Kenya's Market Opportunity
Kenya's Market Opportunity Enterprise Opportunity Macro/Social Digitization 67% 80% Increase in E-commerce, Of Businesses Workflows placing Kenya 55th Globally are On-Prem ~170Bn 82% Enterprise Tech Government Emerging tech by FY30 20K 3x Digitized Government Growth in AI market by Connectivity Serv
Slide 37: Addressable Enterprise Market
Addressable Enterprise Market SMALL & MICRO MEDIUM ENTERPRISES LARGE PUBLIC SECTOR ENTERPRISES 92% OF TOTAL B US INES S ES 1.6% OF TOTAL B US INES S ES 0.4% OF TOTAL B US INES S ES 0.4% OF TOTAL B US INES S ES 23% of GDP ~17% OF GDP ~37% OF GDP ~23% OF GDP REVENUE POTENTIAL KES 17Bn KES 14Bn KES 23B
Slide 38: Our Competitive Advantage - Market Leader
Our Competitive Advantage - Market Leader Mobility Broadband Fintech ICT 4G everywhere All counties on Fibre ~ 2m Businesses using M-PESA ~Top Hyperscalers, Data centres, Local 65% Customer Market Share 37% Market Share to access to credit Cloud & Cyber security C2 - Safaricom Internal
Slide 39: Our Growth Strategy
Our Growth Strategy Moving Customers up the Value Chain Example of an Integrated Value Proposition SMALL & M E D IU M M IC R O LARGE P U B L IC S E C T O R E N T E R P R IS E S E N T E R P R IS E S Mobility M-PESA Voice & Payments & Transform PLATFORM SMART CITIES Data Credit SME Enable LOCAL CLOUD
Slide 40: Growth Projections
Growth Projections Platforms & 30,0% Tech Innovations in Ad-tech, IoT Integrations & SaaS Applications 30,0% Connectivity Tech 9,0% Connectivity 54,0% Cloud 40,0% Data Centres Networks Cable Landing Station Smart Infrastructure Cities/Campus (Wholesale) 37,0% 2025 2030 C2 - Safaricom Internal
Slide 41: Execution Pathway
Execution Pathway 0-2 3-4 5 years years years Connectivity Expanding Stable Growth Go-To Partner Business 5G & Fibre Scaling Platforms Industry Leader Build Recurring revenue Accelerating Platforms Buy Innovation Solutions Partnerships Data centres Delivery Safaricom Grow Brand Retail re-imagined C2
Slide 42: Enterprise Digital Platforms
Enterprise Digital Platforms MICRO & SMALL ENTERPRISES MEDIUM ENTEPRISES COUNTY GOVERNMENT Right digital solutions 3% Digitization of the Rationale for every budget Universe (10m users) Drive Revenue Collection Efficiency 60% of Saccos Impact 60%+ of SME base in 5 years (Savings & Credit Co-operativ
Slide 43: MySacco Platform
MySacco PLATFORM A cloud-based, multi-tenant platform that enables multiple SACCOs in Kenya to efficiently manage their operations and serve their members. LANDSCAPE INTEGRATED SOLUTION 24k 6.84M KES SACCOs Total Members 758Bn Scalable shared, Easy member Enterprise M-PESA credit Loan and cloud-host
Slide 44: Revenue Management System | County/Local Government
Revenue Management System| County/Local Government The digitization of county revenue management in Kenya represents a significant untapped opportunity. Closing the 178B revenue gap through implementation of our NGN RMS promotes OSR growth and sustainable revenue collection practices RMS Solution Au
Slide 45: Public Sector
Public Sector Boniface Mungania Director Public Sector Digital Transformation C2 - Safaricom Internal
Slide 46: Public Sector Digital Transformation
Public Sector Digital Transformation
Slide 47: Partner of Choice for Public Sector
Partner of Choice for Public Sector: Safaricom’s Innovations are Transforming various Sectors
Slide 48: Building Digital Public Infrastructure
Building Digital Public Infrastructure: The Foundation for Accelerating National Digital Transformation and Unlocking Innovation Opportunities Mobile Web USSD Agency Citizen centered applications Functional Applications Industry specific DIGITAL DIGITAL DIGITAL OTHER infrastructure HEALTH AGRICULTUR
Slide 49: Scaling Digital Payments
Scaling Digital Payments: Safaricom is a Complementor in Payments collections via E-citizen payment gateway and an Orchestrator in Payment Disbursement Problem Statement Our Solution Programs Payments Payments Collection Disbursements ✓ Inua Jamii ✓ Climate Worx Government payment Gateway Universal
Slide 50: Harnessing Open API
Harnessing Open API: Catalyzing Digital Transformation and Powering Techpreneurship ✓ Robust developer community 10,000+ ✓ Innovation and new Integrated solutions ✓ Broader adoption: KRA |Health| eCitizen| Digital ID|NTSA|BRS ✓ API Monetization and Techpreneurship
Slide 51: Financial Inclusion Program: The Hustler Fund
Financial Inclusion Program: The Hustler Fund Funnel is Unlocking New Empowerment Opportunities Through Our complimentary Propositions
Slide 52: Agri-Tech: Input Subsidy Distribution
Agri-Tech: Beyond efficiency in Input subsidy distribution, more opportunities for digitization are emerging
Slide 53: Safaricom in Health
Safaricom in Health Registration Safaricom
Slide 54: Safaricom Health Program: 6 Pillars
Safaricom Health Program: We are focusing on 6 Pillars in developing a Digital Health Program Point of Care Health Systems Digitization Interoperability Health Commodities Digital Health Supply-chain Infrastructure Digitization Health Financing Digital Health Technologies Innovations
Slide 55: Health Infrastructure
Health Infrastructure: Our Core Business Powers Robust Infrastructure for Advancing Digital Health in Kenya
Slide 56: Tech-Cos are Investing in Digital Health
Tech-Cos are investing in digital health: Digital health market is projected to reach $660B by 2026 ☑ Robotics & Physical automation ☑ AI & Machine Learning ☑ Internet of medical Things ☑ Remote Care & Virtual Health
Slide 57: Financial Services
Financial Services Esther Waititu Chief Financial Services Officer 57
Slide 58: We Play a Transformative Role in Financial Services
We Play a Transformative Role in Financial Services… PAST PRESENT FUTURE Transfers, Lending Cash in, Out Service Offering An Engine of Progress Merchant Wealth & Payments Offering effortless access SEND MONEY HOME Insurance to everything that matters <10% of 30 Day Active Customers Global Payments T
Slide 59: We Win Through Our Competitive Advantage
We win through Our Competitive Advantage… Key Highlights Competitive Advantage True North/Size of Market Unlocking Value • Always ON-99.9% Uptime • 99.9% Uptime • Engine of Progress Technology • Resilient- 4k of TPS • Micro services-based platforms • Industry standards –Cyber, • Higher TPS Card, Dat
Slide 60: Largest Financial Services Ecosystem
We will be the largest Financial Services ecosystem to deliver value for the underserved “No one left behind”- Leading the charge as the ecosystem of choice for financial services to Pay, Borrow, Protect, Save & Invest Global payments Digital lending action data (International Money Transfer) Trans
Slide 61: FS Revenue Mix
In Closing, in the Future we will be Growing New Growth Areas 6% 6% 12% FS Revenue Mix HY25 FY 2030 Payments 82% Lending 94% Payments Lending Wealth & Insurance Largely driven by consumer On the backdrop of affordable payments (63%) and Nascent P2P and high adoption of on Wealth & Insurance lending,
Slide 62: Consumer Business
Consumer Business Fawzia Ali-Kimanthi Chief Consumer Business Officer
Slide 63: Our Customer is Evolving into a Digital Customer
• Consumer Business Our customer, traditionally voice-led, is fast evolving into a digital customer Always ON (Connected at home: Innovation : Desire connected on the move) for the best Flexibility & Control ; Ease of use & BNPL, Hourly, Daily Reliable Exceptional Customer Sustainability Experience
Slide 64: The Progress We Have Made So Far - H1 FY25
• Consumer Business The Progress We Have Made So Far - H1 FY25 We Continue to grow the Consumer Business Drivers +35% +19% +18% +9% 4G+ Devices YOY 1GB Customers YOY Total Minutes YOY MOU YOY +16% +10% + 11 % ~Kes 10Bn Total Data Traffic YOY Data Customers YOY Voice Customers GSM Credit/Month Okoa +
Slide 65: Strategic Shifts to Support Customer Evolution
We Will Make Strategic Shifts in Order to Support Our Customer Evolution Jobs to ✓ To protect and grow the Core Business be ✓ Scale Digital solutions done! ✓ Leverage AI/ML for personalization execution Key shifts will be on… Segmentation Integrated 4G+ Devices Digital Propositions Content
Slide 66: Customer Focus – Segmentation
• Consumer Business Customer Focus – Segmentation Consumer growth will be driven by ARPU monetization from upgrading customers to relevant segment-led integrated propositions aligned to their needs Our Segments YOUTH STRIVERS ASPIRERS ACHIEVERS Segmentation is essential to remain relevant through •
Slide 67: Segmented Integrated Propositions – GSM+
Segmented Integrated Propositions – GSM+ Our ambition is to meet customer need for simplicity, convenience, and value for money through the integrated propositions Integrated Opportunities • All in One (AIO) • Make your bundle • Postpaid • Zidisha Biashara • Integrate GSM + MPESA + Fixed C2 - Safari
Slide 68: 4G+ Devices – Maisha Poa ni Digital
4G+ Devices – Maisha Poa ni Digital We will continue to grow mobile data category by leveraging the headroom of customers without 4G+devices (~12Mn), customers whose usage is below 1GB (~50% of data customers) and expanding 5G base to accelerate mobile data growth How we will Accelerate! • Device As
Slide 69: Digital Content
Digital content Digital content plays a crucial role in driving high affinity and engagement among home broadband and mobile customers. Robust Platforms - Entertainment Hub - Leverage Ad-Tech - Digital identity New Business Models - Subscription - Freemium - Pay per view Strategic partnerships - Lon
Slide 70: Our Aspirations to 2030
Our aspirations as we execute our strategy to 2030 #1 >55Mn ~90% Consumer 4G+ NPS Score Customers Penetration #1 +10Mn +30Mn Youthful Content Data Brand Customers Customers
Slide 71: Fixed Data Home & Business
Fixed Data Home & Business Vision 2030
Slide 72: What Customers Need From Fixed Broadband
What Customers Need From Fixed Broadband! Reliability and •• Responsive customer service High Speed & Low latency Experience •• Minimal down time Easy setup • Unlimited data 01 Secure Transparency Connections 04 02 in pricing • Firewalls • Flexible contract • Antivirus • Encryption 03 Innovation & •
Slide 73: The Progress We Have Made So Far - HY25
The Progress We Have Made So Far - HY25 Current market leader in customer numbers, revenue and NPS Market leader with 37% market share Top 4 providers controlling 80% of the and 13 points gap to nearest player revenue share HY25 Performance Share of fixed broadband subscribers, Sep 2024 Revenue shar
Slide 74: Significant Headroom in the Market
There is significant headroom in the market Current penetration of broadband is only at 17% of homes with power with over 60 players in the market Addressable Market, Mn We will seek to deliver broadband through multiple options FY30 Fixed Wireless (4G/5G) 11.0 FY24 o Informal Settlements 2.0 Afford
Slide 75: Our Vision 2030
Our Vision 2030 w Supercharge fixed a broadband in order to deliver broadband access for all
Slide 76: Three Key Shifts
We will shift in the 3 key areas through clear focus on specific initiatives to deliver impact 1 2 3 Accelerate broadband Deliver seamless Deliver Fixed Plus penetration E2E journeys Propositions C2 - Safaricom Internal
Slide 77: Accelerate Broadband Penetration
Accelerate broadband penetration Safaricom will become the “clear leader” in driving Kenya’s journey towards ubiquitous connectivity by FY30 How we will deliver o Delivery Models (Fiber, 5G, 4G, Satellite) o Business Models (Reseller, Landlord) o GTM (Direct & Indirect selling) o Cost optimization (
Slide 78: Deliver Seamless E2E Journeys
Deliver seamless E2E journeys via digitization & Automation The ambition is to be Best-in-class Fixed ISP increasing the reach of quality connectivity SCAN QR CODE TO ACTIVATE How we will deliver o Digitization o Express Journeys o Service Clinics o In-door Experience o Back-up solutions Fixed Wirel
Slide 79: Deliver Fixed + Propositions
Deliver Fixed + Propositions ✓ Provision of Converged value propositions that cater to needs across micro-segments with segment-based GTM. ✓ We will leverage AI for micro-segmentation, smart propositions and targeted cross/ up-sell activity Smart Camera Entertainment Surveillance Elderly Care Energy
Slide 80: Safaricom Ethiopia
Safaricom Ethiopia Wim Vanhelleputte CEO Safaricom Ethiopia
Slide 81: Safaricom Ethiopia's Operational Focus and Pathway to Vision 2030
Safaricom Ethiopia’s Operational focus and Pathway to Vision 2030
Slide 82: Agenda
AGENDA • PURPOSE , VISION & VALUES • SENIOR LEADERSHIP TEAM • WHY ARE WE IN ETHIOPIA? • THE ACQUSITION FACTORY • M-PESA • ROADMAP TO PROFITABILITY • PATHWAY TO VISION 2030
Slide 83: Our Purpose, Vision & Values
Our Purpose, Vision & Values PURPOSE VISION BRAND PROMISE VALUES Transforming Loved and Further Ahead • Customer Obsessed Innovative Together • Trust & Respect Lives For a Digital Future Brand • Speed & Innovation • Compliance & Integrity PILLARS CULTURE & LEADERSHIP ENABLERS • Fast Data Network STA
Slide 84: CSR: Contribution to Ethiopia's Digital Future
CSR: Contribution to Ethiopia’s Digital Future Partnerships with Government Regional community Financial Inclusion for initiatives Empowering local Small farm owners communities and SME’s Donating laptops and Partnership in Education, health Building capacity for routers to identified high Women Eco
Slide 85: CSR Video
CSR Video
Slide 86: Safaricom Ethiopia | Senior Leadership Team
Safaricom Ethiopia | Senior Leadership Team Diverse, Experienced and with Challenger Mindset Jacques Marais Masahiro Miyashita Andualem Admassie, PhD Amit Chandiramani David Umoh Elsa Mussolini Chief Finance Chief Strategy Chief External Affairs Chief Sales & Chief Consumer GM MPESA Financial Office
Slide 87: Senior Leadership Team Brief Profiles
Safaricom Ethiopia | Senior Leadership Team Brief Profiles Jacques Marais Andualem Admassie, PhD Countries worked in:- South Africa, Lesotho, DRC, Countries worked in:- Ethiopia, South Sudan Mozambique, Tanzania Years of Experience:- 27 Years Years of Experience:- 23 Years Companies:- Ethio Telecom,
Slide 88: Senior Leadership Team Brief Profiles continued
Senior Leadership Team Brief Profiles continued David Umoh Aatif Jamal Countries worked in:-Nigeria, Tanzania, Ghana Countries worked in:-Ghana, Indonesia, Years of Experience:- 20 Years Pakistan, UAE, Kuwait, Iraq Companies:-Vodafone, Millicom Tigo, Airtel Years of Experience:- 25 years Positions h
Slide 89: Senior Leadership Team Brief Profiles continued
Senior Leadership Team Brief Profiles continued Tsedale Tesfaye Country worked in: Ethiopia Years of Experience:-19 Years Companies:- Save the Children International, Ethiopia Commodity Exchange Position:- HR Director, HR Advisor, and Head of Learning and Development. Ken Kiberia Countries worked in
Slide 90: People and Organization | Direct Hires
People and Organization | Direct Hires 857Staff 45% <30yrs old 36% 306 Female Top Employer Africa 2025 836Ethiopian Staff Top Employer Ethiopia 2024 21 EXPATS Mar 2025 15% improvement in certification score Leadership Roles 76% 24% 85 Women in Technology roles 110 Ethiopian staff went abroad 10% of
Slide 91: Why Are We in Ethiopia?
WHY ARE WE IN ETHIOPIA? 91
Slide 92: Second Operator | Regulatory Landscape
Second Operator | Telecom and Mobile Financial Services GSM Regulatory Mobile Financial Services Landscape Regulatory Landscape U n i f i e d Tel ecommuni cati ons Excellent s p e c t r u m allocation; P a y m e n t I n s t r u m e n t Issuers Regul ated by t h e Services license a t USD 8 5 0 M n l
Slide 93: Country Demographics
Country Demographics | Big, Diverse and Young Second most populated Very diverse Capital city We have 1 federal country in Africa with accounting for adapted a government and population: less than 5% of regional 125Mn people, 12 regional Above 80 Ethnic 90% living on Groups and the total population,
Slide 94: Our Brand | Positioning for a Youthful Market
Our Brand | Positioning Our Brand for a Youthful Market Demographics: 40% 30% 30% < 15 years old >30 years old Between 15 – 30 years old 18 2.5 Million Ethiopians turn 18 years old every year Open Broadest common About to leave High Affinity lifestyle and high school For Data to new attitude base an
Slide 95: Sites Distribution | Based on Priority
Sites Distribution | Based On Priority High Population Density Areas
Slide 96: The Acquisition Factory
THE ACQUISITION FACTORY One Exclusive Scientific Digital Sales and Distribution Model
Slide 97: The Acquisition Factory
The Acquisition Factory One Exclusive Scientific Digital Sales and Distribution ONE DIGITAL Distribution network for GSM, SME & No more scratch cards or paper M-PESA, Retailer = Agent = Vouchers, AIRTIME = M PESA FLOAT, Merchant Real-time monitoring & reporting EXCLUSIVE SALES Territory management,
Slide 98: M-PESA
= eee “-Safaricom AterP
Slide 99: Recap ~ The Journey | Leapfrogging
Recap ~The Journey | Leapfrogging With Best-in-class Services Kenya and Vodacom markets Ethiopia Launch M-PESA launched years after GSM M-PESA was launched shortly Timeline in our other Group markets after GSM, so existing GSM base Solving the money transfer problem Solving the cash Use Cases paymen
Slide 100: Where Are We on the Leapfrogging Journey?
Where are we on the Leapfrogging Journey? 90-day active MPESA subscribers = Digital channels =30% 30-day active MPESA merchants = 20% of 90-day active of the active base using 14,000 = 12% of telco TELCO subscribers Super App only E-retailers Telco airtime/bundles Launch of payment Overdraft (= Fuli
Slide 101: M-PESA Partnerships Ecosystem
M-PESA Partnerships Ecosystem Local Banks Integration International Money Transfers 100+ corridors E-Commerce Supermarkets- 70+ Outlets Government Payments
Slide 102: Focus Areas | M-PESA 3S Strategy
Focus Areas | M-PESA “3 S” Strategy to Achieve our Ambition in 3-4 Years Set up an excellent Sharpen the customer and value proposition Scale to win merchant & differentiate experience
Slide 103: Roadmap to Profitability
ROADMAP TO PROFITABILITY MAXIMIZING REVENUES WHILE MINIMIZING COSTS 103
Slide 104: Dec'24 Performance | Key Milestones Achieved
Dec`24 Performance | We Have Achieved Key Milestones 3,101 48.5% 7.1Mn Network Sites Population Coverage 90-day Active Customers 5.7Mn 147 MoU (minutes) 6.8GB 30-day Active Customers 56% On net share Mobile Data Usage 1.4Mn 14K 18% 90-day M-PESA M-PESA Active M-PESA share to total Active Customers M
Slide 105: Minimizing Costs | De-dollarization and Cost Saving Strategy
Minimizing Costs | De-dollarization And Cost Saving Strategy Insourcing Contract Renegotiations • Nokia and Huawei Network Optimization • Renegotiation of lease contracts with Ethio • CVM development and support Tel, EEP and EEU • Dell IT Infrastructure Managed Service • Huawei Field Service Contrac
Slide 106: Pathway to Vision 2030
| PATHWAY TO VISION 2030
Slide 107: Way Forward | Roadmap to Vision 2030
Way Forward| Roadmap To Vision 2030- Key Focus Areas Best and Most Fixed, Air fiber Local Content Digital Big Bets reliable 4G and Broadband and Vas as a payments Network for homes Differentiator Enablers Local Device Partnerships Continuous Enhance customer financing, Keep and Industry Regulatory e
Slide 108: CFO's Presentation
CFO's Presentation Dilip Pal Chief Finance Officer VISION 2030 IN SUMMARY 108
Slide 109: Sustained Commercial Resilience Over the Last 5 Years
Sustained Commercial Resilience Over the Last 5 Years Leadership across Market share Strong top line growth all segments leadership in M-PESA +7.0% 4YR CAGR 2/3rds Share in GSM ~>90% on Service Revenue Strong focus on cost Sustained profitability Accelerated to serve EBITDA +7.9% 4YR CAGR Capex Inve
Slide 110: Scaling Our Business in Ethiopia
Scaling Our Business in Ethiopia KES 6.3Bn 77% Service Data Contribution Revenue (SR) to SR 14% KES 169 Voice Contribution One-month to SR active ARPU All numbers are as at 31 Dec 2024. Service Revenue number is not on IAS 29 basis. C2 - Safaricom Internal
Slide 111: What Supported Our Strategy Execution as a Group?
What Supported Our Strategy Execution as a Group? Our strategy was clearly Putting the Customer first through defined, accelerated customer obsession with purpose at the centre initiatives supported market share Efficient capital allocation AI and Big Data & Analytics capabilities supporting investm
Slide 112: Safaricom Ethiopia Funding Status & Outlook
Safaricom Ethiopia Funding Status & Outlook Funding to Date Estimated USD 2,243Mn Funding to go, By all GPE Shareholders including mostly by debt Funding Mix USD 1Bn license fees Funding Sources Contribution Equity 91% Equity 80% Debt 9% Debt 20% Safaricom PLC Contribution to Equity funding as at De
Slide 113: Recap ~ Medium Term Outlook
Recap ~ Medium Term Outlook Kenya Ethiopia Service revenue profile EBITDA; Breakeven in YR5 (FY27)* • M-PESA; Double digit growth Commercial scale; 15-20Mn customers • Mobile connectivity; High single digit growth Infrastructure scale; >4,000 sites • Fixed; Double digit growth Capex Investment 5Yr P
Slide 114: Our FY30 Group Ambitions
Our FY30 Group Ambitions! +70Mn Double digit CAGR Customers* in Service Revenue CAPEX intensity Double Digit CAGR normalizes to in EBIT ~14-16% *90-Day C2 - Safaricom Internal
Slide 115: Sustained Dividend Payments
Dividend policy remains Sustained Dividend Payments, With Temporary to pay at least 80% of distributable profits Impact From Safaricom Ethiopia Startup Costs FY25 Interim Dividend Maintained at KES 0.55 per share Highest Net Income in 2020 before ET investment in 2021 KES 564.12Bn dividends paid to
Slide 116: Thank You!
Thank You! 116
Slide 117: Safaricom
Safaricom